1. Joseph.Thomas@Colorado.edu Joseph.Thomas@knights.ucf.edu
Joseph Thomas Paniculangara Ph.D.
 Research Manager
Project Manager (Custom Research Division) Frost & Sullivan, Toronto, Canada
Responsible from beginning to end of customised survey research projects including development of proposals
with associated costs, research design, questionnaire design, sample design, data analysis using SPSS and report
presentation to clients. Managed relationships with sample suppliers, survey hosting services, internal and
external clients. Clients included Nokia, Verizon, MCI and Frost & Sullivan consultants from other divisions.
Project Director (Ad-hoc Research) IMRB International, Bombay, India
Responsible for revenue generation and relationship management for client accounts assigned to the team of
researchers that I managed. In addition to these responsibilities, I also liaised with field offices across India to
collect data for research. Initiated a project to quantify buzz (w-o-m) marketing strategies. Clients included
ESPN Mobile, MTV, BBC, Billy Graham Evangelistic Association and Castrol.
Market Analyst (Sales Tracking) Karsh & Hagan, Denver, CO, USA
Tracked the effectiveness of sales promotions on the sales of McDonalds’ menu items using real-time data
uploaded from franchisees’ cash registers and made presentations of the findings to McDonalds franchisees.
 Field Research Executive
Telephone Surveyor Matrix Research, Toronto, Canada
Conducted survey research in a Computer Assisted Telephonic Interviewing environment for various clients in
Canada and the USA. Gained first-hand experience of advantages and disadvantages of telephonic interviewing.
Census Enumerator (Non-compliance) Statistics Canada, Toronto, Canada
Collected census forms from those people who had not sent in their census forms. Gained first-hand experience
of people living in Toronto including those not fluent in English and apprehensive about English census forms.
 Advertising Copywriter
Creative Group Supervisor Wunderman Cato Johnson, Madras, India
Led a creative team of copywriters and art directors in creating marketing communications for Ford and
Citibank. Responsibilities included meeting clients to take briefs and later presenting advertising campaigns.
Senior Copywriter Leo Burnett, Bombay, India
Won international recognition for the “aerobicising elephant” commercial developed for Sonora flooring tiles.
Responsible for developing advertising campaigns with an art director in a variety of broadcast & print media.
Clients included Coca-Cola, Fiat, Pennzoil, Standard Furukawa automotive batteries and MTNL telecom.
Copywriter Ogilvy & Mather, Bangalore, India
Developed advertising campaigns in print & broadcast media for a variety of clients including Brooke Bond
Lipton beverages, McDowell’s liquors, Kingfisher beer, Titan watches and Tanishq jewellery.
 Academic Researcher
Research interests include the psychology of people who make charitable donations, mental accounting of
charitable donations, effect of social networks on diffusion of word-of-mouth, perceptions of risk for HIV
transmission, motives for shoppers’ participation in Black Friday sales in the USA and segmentation of the
Canadian snowbird market. Research methods include experiments, surveys, depth interviews and ethnography.
 Teaching Professor
Have taught Business Statistics and Marketing Strategy at the undergraduate and graduate levels. Also
undergraduate level Market Research, International Marketing, Consumer Behaviour & Marketing Principles.