Social Media for Builders and Contractors

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Social Media for Builders and Contractors

  1. 1. Social Media One Key to SuccessPresented by Karen Emanuelson www.ReciprocateLLC.com
  2. 2. My StoryKaren Emanuelson – 30+ years of marketing experience – Own Reciprocate LLC, a Marketing Solutions Firm • Develop and Implement Traditional and Online Marketing Strategies • Provide Custom Social Media Training • Partner with Industry, Technical and Skilled Specialists – Web Developers SEO – Videographers Social Media Managers – Free newsletters with online marketing updates and tips www.ReciprocateLLC.com
  3. 3. Website SEM KeywordsOnline PR SEO Online and Mobile Marketing Review Social Sites Media Directory Email Listings Marketing Blogging www.ReciprocateLLC.com
  4. 4. Your Websitewww.ReciprocateLLC.com
  5. 5. The Importance of Keywords & Search www.ReciprocateLLC.com
  6. 6. Google Ranking www.ReciprocateLLC.com
  7. 7. Keys to Social Media Success www.ReciprocateLLC.com
  8. 8. Social media isa means to an end, not an end itself www.ReciprocateLLC.com
  9. 9. How will you deliver your message? www.ReciprocateLLC.com
  10. 10. 4 to compare• Professional, B2B • Casual, some B2B• Individual AND Company profiles • Business page• Include professional headshot • Add Friends; “Like” businesses• Connect to known individuals • More conversational• Update status – strictly business• Casual, 140 characters, B2B • Casual, some B2B• Individual OR Company profile • Subscribe to “channels”• Tweets are broadcasts • Comment & share videos• Can send Direct Messages • #2 search engine after Google• Good platform for sharing links & “listening” www.ReciprocateLLC.com
  11. 11. What About www.ReciprocateLLC.com
  12. 12. Visual Sharing www.ReciprocateLLC.com
  13. 13. Pinterest Stats• 3rd most popular social network - behind Facebook and Twitter• Largest demographic: women 25-44• Top interests in the U.S.: crafts, gifts, hobbies/leisure, interior design, fashion designers/collections www.ReciprocateLLC.com
  14. 14. There is one “MUST”social media network for every business www.ReciprocateLLC.com
  15. 15. www.ReciprocateLLC.com
  16. 16. Why LinkedIn?175+ million members – All looking for networking – Networking with people they • Know • Like • Trust www.ReciprocateLLC.com
  17. 17. The Power of Connections www.ReciprocateLLC.com
  18. 18. Keep Current –Trends and Technologies www.ReciprocateLLC.com
  19. 19. Mobile and Social Media By 2013, As of September 2012, 85% more consumers will access 70% of American adults have a the web from mobile of daily mobile internet cell phone and desktop ora devices than 45% have users use social media smartphone. laptop computers www.ReciprocateLLC.com
  20. 20. QR Codes www.ReciprocateLLC.com
  21. 21. 4 ways to use social media1. Brand building to enhance reach and reputation2. Networking and relationship-building with potential clients, current clients, colleagues3. Showcase your work4. Outreach to and interaction with the public i.e. local residents affected by projects www.ReciprocateLLC.com
  22. 22. Social Media in the Construction Industry % of construction and landscape design offices using social media 17%The Society for Marketing Professional Services , August 2011 study www.ReciprocateLLC.com
  23. 23. The Cost of Free www.ReciprocateLLC.com
  24. 24. Most social media networks are “free”• Time – Initial research – Setting up profiles – Ongoing updates• Effort – Creative, informational updates• Commitment – Ongoing, not one time www.ReciprocateLLC.com
  25. 25. Do you need an Online Marketing Specialist?• Knowing what NOT to do saves time and money• Help integrate social media into your comprehensive marketing plan • Develop an Internet Marketing Strategy using best practices• Leverage the power of online marketing • Social Media – Mobile – Email – Paid Advertising• Properly set up and optimize profiles • Mistakes can be tragic• Keep up to date on constant changes www.ReciprocateLLC.com
  26. 26. What to expectRed Flags• Talk in gibberish or use lots of buzz words• Guarantees – Results – Google Ranking – Number of connections or followers especially if they are within a short period of time• Instant quote before listening www.ReciprocateLLC.com
  27. 27. Key Takeaways• The Importance of Keywords and Search• How to find your “Sweet Spot” and the best social network• Compared networks• THE one best social network for everyone• QR codes and mobile’s impact on social media• 4 ways to use social media• The cost of “free”• Social media “expert” red flags www.ReciprocateLLC.com
  28. 28. Karen Emanuelsonkemanuelson@ReciprocateLLC.com 850.325.0335 Facebook.com/ReciprocateLLCLinkedIn.com/in/karenemanuelson Twitter @kareneman www.ReciprocateLLC.com

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