Social Media for Builders and Contractors


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Social Media for Builders and Contractors

  1. 1. Social Media One Key to SuccessPresented by Karen Emanuelson
  2. 2. My StoryKaren Emanuelson – 30+ years of marketing experience – Own Reciprocate LLC, a Marketing Solutions Firm • Develop and Implement Traditional and Online Marketing Strategies • Provide Custom Social Media Training • Partner with Industry, Technical and Skilled Specialists – Web Developers SEO – Videographers Social Media Managers – Free newsletters with online marketing updates and tips
  3. 3. Website SEM KeywordsOnline PR SEO Online and Mobile Marketing Review Social Sites Media Directory Email Listings Marketing Blogging
  4. 4. Your
  5. 5. The Importance of Keywords & Search
  6. 6. Google Ranking
  7. 7. Keys to Social Media Success
  8. 8. Social media isa means to an end, not an end itself
  9. 9. How will you deliver your message?
  10. 10. 4 to compare• Professional, B2B • Casual, some B2B• Individual AND Company profiles • Business page• Include professional headshot • Add Friends; “Like” businesses• Connect to known individuals • More conversational• Update status – strictly business• Casual, 140 characters, B2B • Casual, some B2B• Individual OR Company profile • Subscribe to “channels”• Tweets are broadcasts • Comment & share videos• Can send Direct Messages • #2 search engine after Google• Good platform for sharing links & “listening”
  11. 11. What About
  12. 12. Visual Sharing
  13. 13. Pinterest Stats• 3rd most popular social network - behind Facebook and Twitter• Largest demographic: women 25-44• Top interests in the U.S.: crafts, gifts, hobbies/leisure, interior design, fashion designers/collections
  14. 14. There is one “MUST”social media network for every business
  15. 15.
  16. 16. Why LinkedIn?175+ million members – All looking for networking – Networking with people they • Know • Like • Trust
  17. 17. The Power of Connections
  18. 18. Keep Current –Trends and Technologies
  19. 19. Mobile and Social Media By 2013, As of September 2012, 85% more consumers will access 70% of American adults have a the web from mobile of daily mobile internet cell phone and desktop ora devices than 45% have users use social media smartphone. laptop computers
  20. 20. QR Codes
  21. 21. 4 ways to use social media1. Brand building to enhance reach and reputation2. Networking and relationship-building with potential clients, current clients, colleagues3. Showcase your work4. Outreach to and interaction with the public i.e. local residents affected by projects
  22. 22. Social Media in the Construction Industry % of construction and landscape design offices using social media 17%The Society for Marketing Professional Services , August 2011 study
  23. 23. The Cost of Free
  24. 24. Most social media networks are “free”• Time – Initial research – Setting up profiles – Ongoing updates• Effort – Creative, informational updates• Commitment – Ongoing, not one time
  25. 25. Do you need an Online Marketing Specialist?• Knowing what NOT to do saves time and money• Help integrate social media into your comprehensive marketing plan • Develop an Internet Marketing Strategy using best practices• Leverage the power of online marketing • Social Media – Mobile – Email – Paid Advertising• Properly set up and optimize profiles • Mistakes can be tragic• Keep up to date on constant changes
  26. 26. What to expectRed Flags• Talk in gibberish or use lots of buzz words• Guarantees – Results – Google Ranking – Number of connections or followers especially if they are within a short period of time• Instant quote before listening
  27. 27. Key Takeaways• The Importance of Keywords and Search• How to find your “Sweet Spot” and the best social network• Compared networks• THE one best social network for everyone• QR codes and mobile’s impact on social media• 4 ways to use social media• The cost of “free”• Social media “expert” red flags
  28. 28. Karen 850.325.0335 Twitter @kareneman