Contemporary issues in Marketing

1. PANASONIC
GO GREEN

2. VISION STATEMENT OF PANASONIC
• Panasonic aims to be the NO. 1 Green Innovation company in the electronics
industry in 2018 , the 100th anniversary of their founding .
• Panasonic will make the ‘environment ‘ central to all of their business
activities and take the lead in promoting ‘GREEN REVOLUTION”.

3. ENVIRONMENTAL POLICY OF PANASONIC
• Contributing to society has been the management philosophy for the Panasonic ever since its
foundation.
• The first Environmental Statement was announced in June 5, 1991, to address global
environmental issues as a public entity of society that includes global warming prevention,
resources recycling etc.
• In 2014 The Panasonic Group introduced a new brand slogan, “A Better Life, A Better World”
aiming to realize a better life for all its customers, and is promoting environmental initiatives
as an important element in achieving that goal.
• Panasonic have also introduced its own indicator for contribution in reducing CO2 emissions”

4. Panasonic is the No.1 Green Innovation Company in the Electronics
Industry
Green Life Innovation Green Business Innovation

5. GREEN LIFE INNOVATION
• They are offering better living which provides people around the world with a
sense of security, comfort and joy in a sustainable way.
• For example, Living with virtually zero CO2 emissions for the entire home and
building.
• Living surrounded by recycling-oriented products.
• Living which sees the evolution and spread of eco cars.

6. GREEN BUSINESS INNOVATION
• The ideal goal of a manufacturer is to realize ‘Zero cost, Zero time, and Zero
inventory.
• “We will add ‘zero emissions,’ in other words, zero emissions of CO2 and other
solid, liquid wastes are to be considered equal in importance to the other
‘zeroes.’” For example they have minimize the amount of C02 emissions
throughout the entire business process.
• They implement recycling-oriented manufacturing which generates minimum
waste.

7. Environmental
Management System
Environment Risk
Management
Initiative for Green
Logistics
Environment Compliance
Management
Initiatives for eco-conscious
factories
INITIATIVE TAKEN BY PANASONIC

8. ENVIRONMENTAL MANAGEMENT SYSTEM
• As the foundation of environmental sustainability management, Panasonic
established EMS in of their manufacturing sites 1999 and in 2011 they
establish non-manufacturing sites across the world, they has continue to have
the sites ISO 14001 certified since then.
JAPAN, 21
North and Latin
America, 17
Europe, 12
South East Asis,
43
China and North
East Asia, 58
India, South
Asia,Middle East
and Africa, 6
JAPAN, 15
North and
Latin
America, 6
Europe, 3
South East Asis, 9
China and North
East Asia, 9
India, South
Asia,Middle East
and Africa, 1
MANUFACTURING NON-MANUFACTURING

9. ENVIRONMENTAL COMPLIANCE MANAGEMENT
AT FACTORIES
• Panasonic manages its environmental systems in full compliance with laws
and regulations. They regularly measure emission of gas, waste, noise, odor
and introduces prevention measures for cases that may lead to serious
violations.
• Cases for violation of law and ordinances related to environmental pollution
in 2015.
Region Air Water
Quality
Noise Waste Odor Total
Panasonic
Global
2 2 0 2 0 6
Panasonic
Japan
0 1 0 1 0 2

10. INITIATIVE FOR GREEN LOGISTICS
Modal Shift
Introduction of low emission
vehicles
Introduction to bio-diesel
fuel
Reduction in transportation
distance
Improvement in load
factory Cooperation with
transportation
partners

11. INITIATIVES FOR ECO-CONSCIOUS FACTORIES
• Panasonic is working on green factories in order to cut down environment
impact caused by manufacturing. Each factory develops a variety of plans for
reducing environmental impact in production activities focusing on C02
emission, total waste generation, water consumption, chemical release
substances and transfers.
• The green factory assessment under this system factories evaluates
themselves on one to five scale across 19 environmental activity item
classified into 6 groups- Emission Reduction, Environmental Performance, Risk
Reduction, HR Development and Management.

12. ENVIRONMENTAL ACTION PLAN “GREEN PLAN 2018”
• CO2 REDUCTION
• RESOURCES RECYCLING
• CHEMICAL SUBSTANCES
• BIODIVERSITY
• WATER
GREEN PLAN
“2018”

13. CO2 REDUCTION
0
5
10
15
20
25
30
35
40
45
50
2001 2012 2013 2014 2015 2018
10000tons

14. BIODIVERSITY

15. RESOURCES RECYCLING
MAKE
THE
PRODUCT
USE THE
PRODUCT
RECYCLE
THE
PRODUCT

16. CHEMICAL SUBSTANCES
Reduce Environmental Impact
Reduce and Discontinue the use
and release voluntarily
Access environmental impact
Thoroughly identify chemical
substance obtained
Reach compliance measure

17. WATER
0
10
20
30
40
50
60
70
2010 2011 2012 2013 2014 2015 2018
10000tons

18. GREEN PRODUCT STRUCTURE
Super
GPs
Strategic
GPs
Green
Products (GPs)
Products and services that made significant progress in
environmental performance and set a new trend towards a
sustainable society.
Products and services that accelerate the transition to a
sustainable society.
Products and services with improved environmental
performance.
Products and services that satisfy at least one of the following
five criteria items (prevention of global warming, effective
utilization of resources, management of chemical substances,
biodiversity and water conservation)

20. ENVIRONMENT : LIST OF CERTIFIED SUPER GREEN
PRODUCTS (SUPER GPS)

21. Achieved the world’s first lead-free plasma display panel and
the industry’s No.1 energy conservation performance.

22. We believe that going green shouldn’t
compromise on comfort. That’s why Panasonic
is introducing the new Econavi system;
combining human sensor and control program
technology to detect and reduce energy waste
by 38%.

23. World’s first tilted drum-type washer/dryers
with heat pump, which enables significant
reduction in power consumption. Since it uses
no water for dehumidification, the amount of
water used for washing is greatly reduced.

24. These are refrigerators that use no CFCs as
refrigerant or foam insulation material.
Employing high-performance vacuum
insulation material and developing a cooling
system that brings out CFC-free.

25. CONCLUSION
As there are many environmental issues which are affecting our mother
nature and raise question about sustainability. PANASONIC had taken various
measure steps and initiative to promote environmental sustainability
activities and to preserve our Environment

26. PRESENTED BY
• Gaurav Upreti
• Kumar Gaurav
• Ashwani Kumar
• Kamran Ishteaque
• Animesh Maheshwari
• Debashish Saha
• Priyaranjan Kumar

27. THANK YOU
GO GREEN