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Planet + business

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Planet + business

  1. 1. PlanetSustainability 2010
  2. 2. People Planet Profit
  3. 3. Curators of a lifestyle …a lifestyle of refined conscious luxury. Eco-luxury is…. not a contradiction. From earth friendly…. to earth passionate. “Sustainable luxury hotels “
  4. 4. The Green Hotel Directory — Earth-Friendly and Affordable Its easyand affordable to go green with Travelocity, thanks to our Green HotelDirectory. As you shop on our site, youll see this symbol marking eco-friendly hotels. Not only are these resorts making changes for a bettertomorrow…many are budget friendly.
  5. 5. “There is a growing understanding of the value of environmentalresponsibility among our guests, employees and partners, one whichlends excitement and urgency to our efforts. We envision a futurewhere our innovations become the norm and the next generation oftravelers will simply expect it.” excerpt from Terra ResortManagement Mission Statement
  6. 6. LOHAS Consumer 2010 spa Wellness, Education Innovation, technolgy Single use anything Dysons Airblade dries (ex: paper hand towels) hands with 400MPH blast of airImported, non-seasonal produce Local, seasonal produce Water Filtration Systems
  7. 7. LOHAS Consumer 2010 Over packaging Durable, reusable, qualityNot knowing company practices ? FSC-Certified
  8. 8. Everyone at Kimpton is guided by the same vision. Our Kimpton EarthCare®program works because each one of us is making critical behavioral changeson a daily basis. We started out recycling trash, phones, batteries, buyingorganic coffees and teas and serving organic wines at our evening wine hours.That was the easy part. Educating our cleaning staff to use green productstook an entire year, a water engineer and weekly meetings with EarthCarechampions in every hotel and restaurant. That was the hard part, and we did itin six languages.
  9. 9. 360 degree sustainability AUBERGEINPUTS RESORTS OUTPUTS
  10. 10. 360 degree sustainabilityWaste - Output Zero Waste Nothing to Landfill Recycle, CompostEnergy - Input Renewable Energy Choices Conservation PracticesMaterials - Input Renewable Conservation * From the Business Guide to Sustainability- SCORE Assessment Model Natural and OrganicIndustry- Input Influence the Supply ChainCommunity- Output Contribute to Solving ProblemsProducts and Services - Output Wholesome, Healthy, Non-Toxic
  11. 11. Resort Management PracticesExecutive Leadership*Sustainability Director*Community Connection**Waste**Sanitation**Laundry **Water**Linens and Textiles**Food and Beverage**Spa Protocols**Guest Experience/Service** *From the Business Guide toRetail Products** Sustainability- SCORE Assessment ModelStaff Experience**Human Resources* **GSN Sustainability Assessment TootLighting**Energy - Existing and Small Remodels**Energy – New Building, Extensive Remodel**Pool Operations and Maintenance**Equipment**Marketing/PR*
  12. 12. 360 degree sustainabilityMaterials - Input Linens and Textiles** Renewable Food and Beverage** Conservation Furnishings Natural and Organic Retail Products/Amenities Executive Leadership*Industry- Input Sustainability Director* Influence the Supply Chain PurchasingCommunity- Output Marketing Contribute to Solving Problems Community ConnectionProducts and Services - Output Guest Experience/Service Wholesome, Healthy, Non-Toxic Waste - Output Zero Waste Nothing to Landfill Recycle, CompostEnergy - Input Renewable Energy Choices Conservation Practices
  13. 13. SUSTAINABILITY COMPETENCY & OPPORTUNITY RATING & EVALUATION Senior Management Sustainability Director/Coordinator Facilities Purchasing Human Resources Environmental Affairs Office Operations Marketing/Public Relations Finance/Accounting
  14. 14. Each Practice includes three defined benchmarkson the sustainability path. Review each practice andevaluate your current measure of sustainability with anumber from zero to 9.
  15. 15. Executive Leadership Industry Input Vision: Have a clear vision for how sustainability relates to your organization’s mission. Conduct a back-casting like process to develop a clear long term vision of sustainability and goals.* From the Business Guide toSustainability- SCORE Assessment Model
  16. 16. Executive Leadership Industry Input Sustainability Management System: Have in place a process to routinely set priorities for sustainability improvements, monitor the results and institutionalize best practices. Integrated 9 - Have an ISO compliant EMS with sustainability targets, goals and criteria embedded. Incubator 1 - Have a formal (but perhaps temporary) structure and process to identify and make sustainability improvements (e.g., a steering committee)* From the Business Guide toSustainability- SCORE Assessment Model
  17. 17. Strategy: Develop a business strategy related to sustainability that Identifies your opportunities and threats. 1 Incubator Develop a formal business case for adopting sustainability and take initial steps to Implement the insights. 3 Initiator Sustainability is part of formal strategic and business planning processes; Sustainability is seen as an important element of your organization’s competitive advantage. 9 Integrated Actively work to affect customers, suppliers and others in your industry and solve sustainability-problems.* From the Business Guide toSustainability- SCORE Assessment Model
  18. 18. Waste: Eliminate waste through minimization, reuse, recycling, compostingIncubator 1:• Conduct a waste audit; establish recycling programs throughout the organization; develop plan to reduce waste to landfill.Initiative 3:• Establish purchasing policies for reusable, durable, recyclable, compostable supplies; achieve 50% reduction in land filled waste.Integrated 9:• Zero waste generation
  19. 19. Zero Waste• Eliminate all single use items- bottles, cups, towels – replace with reusable and durable products.• Compost on site.• Recycle all (plastic), paper and glass.• Recycle all electronics and IT.• Recycle all textiles – to building supplies or shelters.
  20. 20. Product Analysis – resource input; waste outputWhat’s it made from?Who makes it?How is it packaged?Is the packaging re-useable/recyclable?What’s the product lifespan?Can it be repaired/re-used?What happens once it’s no longer useful?How will it be disposed of?Reduce?Reuse?Recycle?
  21. 21. Sanitation/Janitorial: Use sanitation and janitorial products that minimize toxicsIncubator 1:• 50% or more by volume are green cleaning products(Green Seal, Green Cross, UGCA or equivalent); janitorial paper products, source those with high post-consumer content.Initiative 3 :• At least 75% or more by volume are green cleaning products; Use janitorial paper products sourced with 100% post- consumer recycled contentIntegrated 9:• 100% green cleaning and janitorial with zero waste
  22. 22. $31/gal
  23. 23. Water Management: Provide quality water andreduce, reuse, and rethink spas relationship to waterIncubator 1:Audit water quality, waste water quality, and consumption; design protocols to reduce water use inside and out; install aerators.Initiative 3:Provide best quality, purified water for clients; eliminate toxins from waste water; utilize low flow fixtures; reduce water consumption by at least 25% inside and at least 50% outside.Integrated 9: Install best quality water conservation systems with goal to achieve net zero water usage.
  24. 24. Materials/Resource - WaterLosing only 1 minute of hot water per shower can mean anadditional $75 in utility bills and 2,700 gallons of waterwasted per year – a nd tha t’s fo r a fa m ily o f thre e13,ooo Spas with changing rooms and Vichy showers 3 * 2,700 * 13,000 = 105,300,000 gallons/yearWorldwide, 1 billion people have no reliable source ofdrinking water; 3,000 children a day die from diseasescaught from tainted water.We pitch into landfills 38 billion water bottles a year--inexcess of $1 billion worth of plastic.
  25. 25. Laundry: Select, implement and work towards 100% zero impact on environment.Incubator 1: Source products that do not contain phosphates or synthetic chemicals, fragrances or dyes; eliminate petroleum- based detergents.Initiative 3: Purchase 100% detergents, fabric softeners and whiteners that are chemical free; educate staff and clients about policy and provide client incentives to minimize spa laundry load; purchase Energy Star rated equipment.Integrated 9: Purchase equipment that allows zero use of detergents, fabric softeners and whiteners; cold water only and minimal water quantity. All water used is recycled on site.
  26. 26. Textiles/Linens: To maximize the quality and lifecycle of spa linens and use C2C principle in purchasing decisions.Incubator 1: Have a policy/plan to replace as needed; source linens that meet sustainability goals; audit linens usage (including towels, sheets, blankets, robes); educate/reeducate all staff on true need for each linen item used; redress use of linens for treatment protocols.Initiative 3: Purchase linens that meet ISO 14001 and Oko Tex manufacturing standards and select vendors (fair trade) practices; recycle/reuse old worn linens toward the next best use (e.g.: recycled for building materials if feasible or turn into rags/ send to shelters).Integrated 9: All spa textiles & linens are manufactured according to the highest level of cradle to cradle sustainability principles; lifecycle assessment of all spa textiles indicates best use and zero waste.
  27. 27. Food and beverage: To provide a food and beverage choices for guests that are sourced through organic, sustainable resources.Incubator 1: Provide all spa guests with water or organic tea/beverage that is filtered and chlorine free; use organic condiments (e.g. stevia, fresh herbs, organic fruit garnishes); 20% foods/beverages are sustainable, local, organic and in season.Initiative 3: 60% foods/beverages are sustainable, local or regional, organic and in season; containers are re-usable, compostable or recyclable; establish a food waste composting program.Integrated 9: Provide spa food offerings whose ingredients are sourced from regional, organic resources and focused on seasonal offerings; use Fair Trade vendors and practices; 100% foods/beverages are sustainable, local or regional, organic and in season; service pieces and containers are re-usable, compostable or recyclable; all food waste is composted.
  28. 28. Spa Leadership:Embed sustainability into the organizationIncubator 1:• Implement pilot efforts and achieve some measurable resultsInitiative 3• Embed sustainability in business processes (planning, budgeting, appraisal, rewards, procedures, etc.) and make it part of every departments and persons job.Integrated 9:• Undertake efforts to move sustainability into suppliers, customers and other stakeholders operations.
  29. 29. Spa Protocols:To provide transformative and healing guest experiences in alignment with sustainability principles. Incubator 1: Assess and design treatment protocols from a sustainability perspective: product quality, use, resource efficiency and messaging. Initiative 3:  Implement results oriented and transformative protocols with sustainable treatment products and maximizing resource conservation, at least 50% of the time. Integrated 9: All service protocols are assessed from an evidence based perspective and meet the highest standards of sustainability in resource use and products.
  30. 30. Guest Experience:To connect guests to nature and restorative energies vies a vies the gestalt ofthe spa experience. Incubator 1: Audit the guest experience & spa environment from a sustainability perspective. Initiative 3: Produce or promote special programs/materials specifically about eco-living, and promote health & wellbeing; immerse guests in natural & sustainable sensory elements of the spa (sound, aromas, visual elements); eliminate environmental toxins from the spa environment. Integrated 9: Reference eco-living and green spa mission at all touch points; sustainability is core to 100% of the spa experience; clean environment.
  31. 31. Service Delivery: Embed sustainability into thecore service. (SCORE)1 IncubatorConduct a sustainability analysis of your core service and identifysustainable targets for all major impacts. Work on at least onesustainability initiative per year. 3 Initiator Redesign service to eliminate or offset all major external impacts andengage in activities to mitigate common, negative side-effects from thedelivery of your product or service.9 IntegratedChange the service delivery such that customers change their behaviorto support sustainability.
  32. 32. Retail Products:Select a Product line(s) that correspond with your philosophies of Well Being, Quality,Sustainability and Responsibility to you, your clients and our planet.Incubator 1: Whenever possible select Retail Skincare & other product lines that correspond with your sustainability goals; communicate your sustainability and ingredient goals to product suppliers; plan to eliminate products that contain synthetics, fragrances and dyes, phthalates, parabens & triclosan.Initiative 3: Audit retail products from a sustainability perspective; request that supplier(s) employ sustainable practices such as packaging, local sourcing of raw materials; 20% of products are fair trade, organic & sustainable, pure ingredients and packaged sustainably.Integrated 9: 100% of retail skin care products are at the highest level [USDA NOP, EcoCert, NPA, NaTrue, Soil Assoc., NSF, BDIH] certification for entire product quality, purity, and sustainability
  33. 33. Promotion Analysis – Healthy, Eco, LOHASWhat does the product/service say about the values of theorganization?Is there an opportunity to use this product to enhance the reputationof the organization?What aspirational hooks are being used in the advertising andpromotion of the product?
  34. 34. Employee Experience:To integrate staff policy and experience into sustainability goals.Incubator 1: All job descriptions include a commitment to sustainability practices and planetary wellness; management assesses key employee interests; provides in house spa benefits and sustainability training.Initiative 3: Management includes employee benefits and educational opportunities in strategic planning and culture development; the company culture acknowledges and supports the employee healing aspirations; includes planetary wellness as a core value.Integrated 9: Spa employment provides all employees a living wage, benefits, career opportunities and a nourishing work culture.
  35. 35. HUMAN RESOURCESCulture: Make sustainability "how we do things here".1 Develop an empowered culture where employees routinely come up with ways to improve performance; sustainability is one of the areas employees focus on.3 Have a formal system for recognizing employee contributions to sustainability.9 Demonstrate through word and action, both internally and externally, that sustainability is a core value of the organization.
  36. 36. Lighting: Conserve energy through sustainable lighting andchoices optimizing the spa ambianceIncubator 1: Conduct a lighting audit. Use as much day lighting as possible. Use best available lighting technology in back of the house areas and dispose of bulbs properly. Educate staff to turn off lights.Initiative 3: Conserve energy through 50% sustainable lighting practices; use best available lighting technology in outdoor areas as much as possible; use automatic sensors wherever possible.Integrated 9: Conserve energy through 100% sustainable lighting technologies. Using best available lighting technology and occupant sensors in all areas of facility.
  37. 37. Energy: Eliminate the use of non renewable energy -[Existing/Small remodels < 25% sq ft of total]Incubator 1: Perform energy audit and create plan to reduce energy use by at least 25% within 1 year. Consistently train staff in energy awareness and best practices.Initiative 3: Perform energy audit and create plan to reduce energy use by at least 35% AND purchase green power for at least 50% of all energy use within 1 year.Integrated 9: Perform energy audit and create plan to reduce energy use by at least 50% AND purchase green power for 100% of all energy use AND install at least 5% on-site renewable energy within one year.
  38. 38. Pool operations and maintenance: Torespect water, provide a healthy aqueous environment sustainability.Incubator 1:Evaluate current pool O&M protocol (i.e. water use, energy use, chemical use). Source sustainable, healthy water treatment strategiesInitiative 3:Install non-chemical (chemical = chlorine, bromine) water treatment systems. Install pool cover systems to reduce night time water and heat loss.Integrated 9:Install renewable energy water heating systems (e.g. solar, waste heat, geothermal, etc.). Recycle all pool water on-site.
  39. 39. Total Cost of OwnershipA concept that goes beyond the initial cost of acquisition and includes all costsof ownership: energy use, maintenance and repair, environmental effect,disposal, installation, employee training and operation, and downtime.
  40. 40. Technology• On-line booking systems eliminate the need for continual upgrade of hardware.• Subscription/ web-based software for accounting, operations, etc. is standard.• Equipment is Energy Star rated• Align with technology suppliers that have sustainability commitment.• Recycle all IT equipment, and ink cartridges.
  41. 41. Equipment: Select spa & salon equipment that is manufactured fromsustainable materials and/or reduces current carbon footprint while meeting operationalrequirements. Incubator 1: • Assess current equipment. Acknowledge the need for sustainable equipment. Research sustainable equipment. Educate staff and guests. Recycle equipment. Initiative 3: • Implement a plan to purchase sustainable equipment through a capital budget. Create a realistic purchasing timeline. Replace equipment on an "as needed basis" with sustainable equipment options. Integrated 9: • 100% sustainable spa & salon equipment.
  42. 42. Community connection:Reach out to the community to support and educate regarding sustainability .Incubator 1: Establish a community bulletin board; promote and attend events; donate goods & services to non-profits; acquire and maintain a membership in an organization promoting sustainability as a central mission.Initiative 3: Offer periodic educational events to the community; take leadership role in non-profits; host green/sustainable educational event.Integrated 9: Community recognizes your leadership contribution; known as standard-bearer for wellness and sustainability; adopt formal process for ensuring longevity of the community program.
  43. 43. Marketing v.s. Greenwashing• Consumers are provided with authentic and accurate sustainability education and information.• Our market message is embedded with sustainability values.
  44. 44. Green Washing ExamplesCalling a product “recyclable” when there is no practical collectionsystem or market for the material or the product at end-of-life. In otherwords, the product is unlikely to actually be recycled.Calling a product “biodegradable” when the product will either end up ina landfill -- where even the most biodegradable materials do notbiodegrade -- or it will be burned in a garbage incinerator.Calling a product “green” because it is made of recyclable or renewablematerials, but the finishes (paints) are made from materials that areharmful to humans and the environmentCalling a product’s packaging recyclable or “green” when the contentsare decidedly not green.
  45. 45. 100% recyclable… the product or the packaging?A product of Advantage Marketing – used at Hotel Whitcomb.
  46. 46. http://www.ted.com/index.php/talks/capt_charles_moore_on_the_seas_of_plastic.html Charles Moore: Sailing the Great Pacific Garbage Patch

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