1. Cognitive Authority, Credibility and Legal Information James Kalbach, May 2004

2. Comparison Of Two Resources: 1. Robert C Berring , “Legal Information and the Search for Cognitive Authority”, UC Berkeley School of Law, Public Law and Legal Theory, Working Paper No. 99-1 , Sept. 1999. http://www.law.berkeley.edu/library/BPL/BPL1Berring.pdf Also for Shepards: http://www.aallnet.org/products/2000-13.pdf http://www.llrx.com/features/keycite.htm 2. BJ Fogg , Persuasive Technology: Using Computers to Change What We Think and Do. Morgan Kaufmann, 2002. http://credibility.stanford.edu/ http://www.webcredibility.org/guidelines/ http://www.useit.com/alertbox/20030303.html

7. Credibility - Fogg BJ Fogg – Persuasive Technology Credibility is a perceived quality that doesn’t reside in an object, a person, or a piece of information Perceived Trustworthiness (goodness, morality) + Perceived Expertise (knowledge, skill) = Perceived Credibility (believability)

12. Summary If Berring were to use Fogg’s language, he might make this statement: We are experiencing a paradigm shift in the credibility of legal information As presumed and reputed credibility change and weaken, surface credibility and (more importantly) earned credibility become much more significant.

13. ? Paradigm shift in legal information - Assumptions of the past are changing Quality of content should not be replaced or glossed over by “glitzy” interface design However, credibility (and cognitive authority) also lies in the product design – more so than before Given these guidelines, what can we do to increase the credibility of our products?