Texas State Bar 2010 - So What Do I Do Now?

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  • Shows how technology should be used to restore profit margins (a.k.a. income) in the new market.
  • Talk about the bottom line. - Toby
  • Toby
  • Strategic Challenges Value: Delivering great results at the lowest cost Competitive: Meeting client expectations of reduced costs Productive: Getting the job done with fewer people Responses/Approaches (examples of innovation) Fixed Fees and alternate billing
  • Strategic Challenges Value: Delivering great results at the lowest cost Competitive: Meeting client expectations of reduced costs Productive: Getting the job done with fewer people Responses/Approaches (examples of innovation) Fixed Fees and alternate billing
  • Strategic Challenges Value: Delivering great results at the lowest cost Competitive: Meeting client expectations of reduced costs Productive: Getting the job done with fewer people Responses/Approaches (examples of innovation) Fixed Fees and alternate billing
  • Strategic Challenges Value: Delivering great results at the lowest cost Competitive: Meeting client expectations of reduced costs Productive: Getting the job done with fewer people Responses/Approaches (examples of innovation) Fixed Fees and alternate billing
  • greg
  • How many of you use bb?
  • 3G
  • greg
  • ABA reports that 2/3rds of its survey members have an account on either LinkedIn, Facebook or Twitter. -- ABA Advisory Panel:  Social Network Usage Do you have a profile on any social networking sites? No? Really? Hmm. How many of you are licensed attorneys in the state of Texas? With the Texas Bar? Well every one of you has a profile on the bar’s web site, whether you have claimed it or not. And if you have accessed it from work, you have just exposed yourself to the minefield known as Social Media. Privacy Theft Reputation Security IP protection Privacy needs Harrassment Guidelines Protection from defamation and exploitation Anti-fraud provisions Sweepstakes and advertising
  • Nearly half of us check SM sites first thing iPhone users most social 23% of iPhoners get their news from Twitter and FB Just over half check FB once a day 1/3 rd don’t mind being interrupted while eating Nearly 40% over age of 25 didn’t see electronic communications as an interruption during meetings, meals, or more personal, private time. Retrevo surveyed 1,000 individuals online
  • Ad units are increasingly irrelevant in a world where consumers don’t trust them, can zip through them at will, can read user reviews on the go and even make their own content. If marketing is going to survive, it has to begin adopting an additional approach that’s based on developing CONTENT the audience is already interested in, that they will pull to themselves, share among themselves and even help collaborate in creating.
  • extranet
  • In Ray v. Lincoln Elec. Co., et al., No. 1:04-cv-18252 (N.D. Ohio), plaintiff alleged total disability resulting from a product defect. Defense counsel found the above photo and others of Mr. Ray racing high powered speedboats posted on Facebook. Voluntarily dismissed with prejudice on January 21, 2010.
  • Wharton School of Business: video improves comprehension and retention by 50 percent over a live presentation speeds up buying decisions by 72 percent when compared to print Dynamic Logic (2004), in a classic brand awareness study based on more than 1,500 online ad campaigns from more than 1.7 million respondents, found that online video ads achieved greater branding with fewer impressions than all types of banner ads.  
  • Get Ready For Twitter to Start Animating Machines Sony, Mattel, Nike and Barbie Are Already on Board With the 'Internet of Things' Posted by Garrick Schmitt on 03.24.10 @ 10:59 AM Garrick Schmitt Big Ben has been steadily keeping time in London with its distinctive "bong" for over 150 years. But unless you were in the famous clock's proximity, you most likely remained unaware. That is, until late last year, when Big Ben joined and now keeps time virtually for nearly 50,000 people through Twitter's API . While we can all have a bit of a laugh at Big Ben's presence on Twitter, our newfound ability to communicate with what were previously inanimate objects is no joke. Advances in a host of technologies like radio frequency identification (RFID), near field communications (NFC), electronic product codes (EPC) and, most importantly, Twitter and its API are enabling an array of smart interactions and connections between objects and people. Not too long ago, unless you knew how to write code, the primary way that we communicated with objects was decidedly one way -- beep -- a simple signal for us to pay attention. AOL ingeniously took a step to humanize the beep in the '90s by alerting us to an incoming e-mail with a chipper "You've Got Mail." But since then we haven't made much progress. Twitter is helping to change all of that by allowing developers to add intelligence to devices and inanimate objects in a surprisingly warm and human manner. We saw some of this with early experiments like BakerTweet , a system made by U.K. agency Poke that allows bakers to dynamically send out tweets to customers alerting them when a fresh batch of buns have emerged from the oven, and Botanicalls , which uses networked open source hardware and software to allow plants to communicate with people in human terms (e.g. "water me please") by either using the telephone , text message or Twitter . Sometimes called "The Internet of Things" or "Web 3.0," the possibility of smarter interactions between people and objects is opening up whole new realms for advertisers and product developers alike. Here's a look at some of the more noteworthy attempts. NIKE+ and the HumanAPI Athletes are notoriously data-focused so it makes sense that one of the first entrants into the space was the combo of Nike and Apple. Nike Plus is a clever piece of technology that allows people to transform their iPhones and iPods into personal trainers, collecting real-time workout data, allowing them to react in real time and letting them track their performance on their PCs. Taking the concept a step further, independent developer Nikolai Onken has created an iPhone app prototype for the HumanAPI that collects heart rate data and transmits it via Bluetooth to an application for real-time visualization. You can view a series of videos here . Sony The interplay between physical space or location and online events is ripe with possibilities. For the Sony Hopper Invasion campaign in the UK, Dare Digital and Tinker.it demonstrated how physical objects could become a real-time visualization tool for an online event. The team built a grid that allows 49 Space Hoppers (colorful balloons, really) to be inflated dynamically through the use of hashtags on Twitter and through the Sony website. You can view a video of the campaign event here . Mattel and Barbie Can a product speak? Taking a much more analog approach, Mattel decided to give their iconic doll an online persona for her 50th anniversary. The company created a presence on Facebook , Twitter and YouTube for Barbie and even gave her a voice, sort of. While consumers couldn't actually hear Barbie speak, they could certainly read her tweets which, in today's culture, might just be about the same thing. Blue Dot Location-based services are becoming mainstream, but surfacing the information in real time is not. Blu Dot , a small but stylish Minneapolis-based furniture maker, scattered 25 of its chairs across the streets of Manhattan for its Real Good Experiment campaign. The company enlisted a creative shop called Mono , camera crews and GPS devices to track the chairs' travels. Real-time updates were provided on Twitter at bludotnews and realgoodchairs and on a map at realgood.bludot.com . Better yet, Blu Dot even made a touching documentary about its efforts. FedEx FedEx is clearly a leader in using real-time data to allow people to track their packages throughout the world, but the company is taking it further with its SenseAware . Using an in-package sensing device (about the size of a drink coaster) with a web-based information platform, the company can now let users know if a package has been opened or exposed to light, its exact location via GPS coordinates and even if it is too warm or cold. FedEx hasn't set up the service to broadcast package whereabouts or comfort via Twitter yet, but it certainly could. Guinness Talk about a human API. Guinness continues to expand upon its groundbreaking use of RFID technology with its Ireland rugby team sponsorship. The company just launched Area 22 , a site that hosts data on the rugby team and its players performance, an iPhone app and even a Facebook page. The site boasts in-depth data with excellent visualizations on the key areas like kicking, possession, penalties ("Sin Bin") defense and performance. In preparation for the run-up to the Rugby World Cup in 2011, Guinness has even launched a new TV spot that highlights a futuristic -- a la "Minority Report" -- playing field. Clearly it's still early days for "The Internet of Things" but the possibilities continue to grow as the technologies are becoming cheaper and more accessible. It's also becoming easier to find all sorts of connected consumer devices now, like the dog collar that tweets locations or the Wi-Fi-enabled scale that provides progress updates via Twitter. Pachube, a company that provides a web service that enables developers to both virtually and physically tag and share real-time sensor data from objects, devices, buildings and environments. Another is Violet , which makes Mir:ror , an RFID reader USB-attached mirror that enables any PC to react to the presence of an object. The company also makes Nabaztag , a very cute connected device that delivers all sorts of audio and visual and information, including readings of your e-mail or RSS feeds.
  • By 2010, smartphones will outnumber computers Adoption of mobile web is 8x faster than computer-based web By 2013, mobile will be #1 way to accesses web Why are we enthralled? location-based identity trigger technology (e.g., Blue Tooth) 19% of shoppers use mobile to make shopping decisions 25% use their phones to make purchases As the bandwidth amps up from 3G to 4G, the line between mobile and the regular web will blur Response to "Forget Foursquare: Why Location Marketing Is New Point-of-Purchase", With a Projected Outlay of $4B by 2015, Mobile Targeting Is Next Big Opportunity by Kunur Patel Published: March 22, 2010     By Rodney33 | FRISCO, TX March 22, 2010 01:22:09 am : Smart phones will outnumber computers in the US this year.   The adoption of the mobile web is 8x faster than that of the computer based web, according to a recent survey conducted by Morgan Stanley.   Gartner has forecast that by 2013, mobile will be the #1 way the world accesses the web.   The magic in mobile, as this article points out, is location based identification and trigger technologies like Blue Tooth.   But it's also just the mere fact that the web is in the consumer's hands. A Deloitt survey in November found 19% of all US shoppers and 39% of 18-29 year-olds used their phones to assist with shopping.   25% of all who used their phones had made a purchase with their phones. We have extensive research on the top trends changing the marketing landscape today and over the next 10 years in our XL Marketing Trends Reports, of which mobile was selected as the #1 trend.   In just a few years, the line between mobile and the regular web will be blurred, especially when bandwidth is expanded as the FCC is now proposing. 4G is 30% faster than 3G and rolling out now. But the FCC's proposed 500 MHZ bandwidth will be 3,000% faster.   We have our XL Marketing Trends reports and the Moose Tracker, a special engine that tracks the top mobile and social media case studies from around the world available free on our site under INSIGHTs. Rodney Mason, CMO www.moosylvania.com www.twitter.com/rodmoose  
  • Analyzed business profits before and after the launch of their FB page Prior to FB launch surveyed 13,270; 689 responded 3 months later, resurveyed and got 1067 responses from FB fans, FB non-fans and customers not on FB FB fans were DG’s best customers Spent same $$ but increased WOM and increased store visits
  • In November 2009, LivePerson commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) enterprises may realize by deploying LivePerson’s Interactive Chat solution, partnering with 24-7 INtouch for outsourced agent labor and service delivery. The LivePerson platform enables online businesses to identify and proactively engage customers, using different communication channels. This study illustrates the financial impact of deploying LivePerson’s Interactive Chat solution at ShopNBC, a multichannel electronic retailer based in the US. ShopNBC.com is the online companion of the ShopNBC television channel offering a wide range of products in categories such as jewelry, watches, apparel, home accessories, and consumer electronics. The company integrated an online chat capability to the online store to better engage customers and prospects to the company’s online store.
  • Above the Law noted that a photo of a pigtailed girl accompanying Lindeman, Alvarado’s description of its Child Sexual Assault & Internet Solicitation of a Minor Defense Practice was a “little off.” The blog also pointed out a photo of a troubled-looking woman wrapped in a robe illustrating the firm’s Rape and Sexual Assault Defense Practice; one of a hand over the mouth of a young girl to illustrate the firm’s Family Violence Defense Practice; and a photo of a suitcase filled with white packages illustrating the firm’s Interstate and International Drug Charges Defense Practice. The stock photos in question were added to the firm’s Web site in April by FindLaw, which Lindeman, Alvarado had hired to revamp and expand the firm’s site, Lindeman says. Lindeman, Alvarado partner Charles B. “Brad” Frye says the project cost the firm about $30,000.
  • Texas State Bar 2010 - So What Do I Do Now?

    1. 1. So What Do I Do Now? Three Geeks and A Law Blog Toby Brown | Greg Lambert | Lisa Salazar
    2. 2. 3 Geeks and A Law Blog www.geeklawblog.com Toby Brown www.linkedin.com/in/tobinbrown [email_address] @gnawledge Greg Lambert www.linkedin.com/in/grlambert [email_address] @glambert Lisa Salazar www.linkedin.com/in/lisasalazar [email_address] @lihsa
    3. 3. 2009 : $4,000 (20% discount) 2010 : $4,000 AFA (fixed fee) 2008 : $5,000 (hourly rate) $3,500 20 hours $2,800 16 hours $1,200 $1,500 $ 3,500 20 hours $500 Internal Costs Market Price The New Technology Focus Income Tech Push
    4. 4. The Money Part
    5. 5. Alternative Fees adverselling.typepad.com
    6. 6. AFAs and LPM
    7. 7. Legal Project Management
    8. 8. Forms Google search for “legal forms” returns about 55,600,000 hits One-Off Standardized Systematized Packaged Commoditized
    9. 9. Document Assembly RapidDocs One-Off Standardized Systematized Packaged Commoditized
    10. 10. Expert Systems Orrick Herrington’s Start-up Toolkit http://www.orrick.com/practices/corporate/emergingCompanies/startup/index.asp One-Off Standardized Systematized Packaged Commoditized
    11. 11. e-Vendor Packaged services so commonplace as to have low market value individually, but significant value in the aggregate. One-Off Standardized Systematized Packaged Commoditized
    12. 12. Going Mobile
    13. 13. iPad
    14. 15. BB Shortcuts in Email Messages <ul><li>Space: move down a full page </li></ul><ul><li>Shift/space: move up a full page </li></ul><ul><li>T: move to top of list </li></ul><ul><li>B: move to bottom of list </li></ul><ul><li>N: move to next date </li></ul><ul><li>P: move to previous date </li></ul><ul><li>J: move to next related message </li></ul><ul><li>K: move to previous one </li></ul>
    15. 16. Timekeeping Tools <ul><li>Great options for tracking time while on the road </li></ul><ul><ul><li>DTE InHand </li></ul></ul><ul><ul><li>BizTrackIt </li></ul></ul><ul><ul><li>MyTimesheet </li></ul></ul><ul><ul><li>Time and Expense </li></ul></ul>
    16. 17. The Law Pod – Fed’l Rules Series
    17. 18. Dictation on the Run
    18. 19. HooteSuite
    19. 20. Paper.li
    20. 22. Documents to Go <ul><li>View, edit and create MS Word, Excel and PowerPoint documents </li></ul>
    21. 23. EverNote <ul><li>Capture and save all your ideas, things you see, things you read…all in one place on the web. </li></ul>
    22. 24. Practicing in the Cloud aka The Virtual Office <ul><li>Skype </li></ul><ul><li>WestLawNext </li></ul><ul><ul><li>For small firms </li></ul></ul><ul><li>E-Discovery </li></ul><ul><ul><li>$$$ </li></ul></ul>
    23. 25. Web-Based Software Cloud Computing SaaS Web Apps Hosted Apps
    24. 26. Google Docs and Buzz
    25. 27. Deal Roadmaps : Practice notes “ How-to&quot; guides Documents and clauses Annotated - with drafting guidance. Checklists Checklists, flowcharts and timetables Legal updates Material updated continuously by PSLs Search Field 1 1 2 2 3 4 3 4 Practical Law Company Cloud-Based Content
    26. 28. Outsourcing Staff? <ul><li>Legal Process Outsourcing (LPO) </li></ul><ul><li>Consortiums </li></ul><ul><li>Wilmer Hale </li></ul>
    27. 29. The Funnel Marketing 101
    28. 31. Develop a Sound Social Media Policy
    29. 32. Social Media Obsession Do you check/update Twitter/Facebook first thing in the morning?
    30. 33. Social Media Obsession Can you be interrupted by an electronic message at any time?
    31. 34. CLIENTS LAW FIRM ADS & PR MEDIA
    32. 35. CLIENTS content content content content content content content content content content content content content content content LAW FIRM
    33. 40. LinkedIn Apps, APIs and Widgets <ul><li>Travel </li></ul><ul><li>Amazon </li></ul><ul><li>Huddle Workspaces </li></ul><ul><li>Polls </li></ul><ul><li>Events </li></ul><ul><li>Google Presentations </li></ul><ul><li>Company Profile </li></ul><ul><li>Individual Profile </li></ul>
    34. 41. What You Post Now could be Exh. A Tomorrow <ul><li>Ray v. Lincoln Elec. Co. </li></ul><ul><li>Plaintiff alleged total disability resulting from a product defect </li></ul><ul><li>Defense found photo of Ray racing high-powered speedboats on Facebook </li></ul><ul><li>Dism’d, with prejudice </li></ul>
    35. 42. Video Matters <ul><li>Improves comprehension </li></ul><ul><li>Speeds up buying decisions </li></ul><ul><li>Achieves greater branding </li></ul>
    36. 43. Web 3.0 – the Internet of Things <ul><li>Interactions between people and things </li></ul><ul><ul><li>Twitter’s Big Ben </li></ul></ul><ul><ul><li>Mattel’s Barbie now has an online presence </li></ul></ul><ul><ul><li>FedEx’s real-time tracking </li></ul></ul>
    37. 44. Location Marketing
    38. 45. Augmented Reality
    39. 46. Harvard Business Review Studies Houston’s Dessert Gallery <ul><li>Analyzed Facebook Make-Over </li></ul><ul><li>Result: Facebook Fans were Dessert Gallery’s best customers </li></ul><ul><li>WHY?? </li></ul><ul><ul><li>Spent same $$ but increased WOM </li></ul></ul><ul><ul><li>increased store visits </li></ul></ul>
    40. 47. Interactive Chat <ul><li>Increased conversions </li></ul><ul><li>Increased average order value </li></ul><ul><li>Reduced cancel and return rate </li></ul><ul><li>Increased number of orders placed by returning customers </li></ul>
    41. 48. Bar Rules Matter
    42. 49. 3 Geeks and A Law Blog www.geeklawblog.com Toby Brown www.linkedin.com/in/tobinbrown [email_address] @gnawledge Greg Lambert www.linkedin.com/in/grlambert [email_address] @glambert Lisa Salazar www.linkedin.com/in/lisasalazar [email_address] @lihsa

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