The document lists unique features of the media industry compared to other organizations: - The media industry requires rapid addition of information, creativity from employees, and alertness since new events can occur at any time. - Media products are intangible like information, while other industries produce tangible goods. - The media industry faces increasing competition, relies on advertising, and can connect with a large audience anywhere at any time through advancing mediums unlike other industries with more limited audiences.

1. NAME: YUMNA TANVEER
DEPT: MEDIA STUDIES (BS-III)
TOP UNIQUE FEATURES OF
MEDIA INDUSTRY

2. UNIQUE FEATURES OF MEDIA INDUSTRY ALONG WITH OTHER ORGANIZATION:
MAIN POINTS:
• Rapid addition in information
• Creativity
• Active person who work efficiently
• Alertness of person every time
• Intangible products obtained by media organization
• Increasing competition
• Advertisement is necesary
• Connect with large targeted audience at a time
• Advance in mediums
• connection of large audience at anytime but not face to face

3. • RAPID ADDITION IN INFORMATION:
It means that continue addition occur in information that is providing by media through news. That information may be in the
form of follow of news for a certain issue. While in other organization information though added with the passage of time but not too
rapidly.
• CREATIVITY:
Creativity describes here the ideas and strategies that the media organization designed to become successful media
organization among the races of other media channels. Tough competition is there that’s why media person gives innovative ideas as
comparison to other industry media industry need such a creative ideas to gain its stable place among their competitors.
• ACTIVE PERSON REQUIRED
media person must be active that means he must be opened eyes person and work speedily and efficiently. Because media
person work 24 hours and anything happens anywhere so as compare to other industries media need it workers more active.

4. • ALERTNESS OF PERSON:
In media organization, one must need to be alert about everything that linked with its
organization. Like the reporters persons work in such organization must be alert because any incident can
be happen anytime.
• INTANGIBLE PRODUCTS OBTAINED BY MEDIA:
In media industry, its product are intangible like the information which we obtained through it.
But in other industries like industry of clothes so definitely the clothes which we obtained by it are
tangible(that can easily touch).
• INCREASING COMPETITION:
In media industry, competition increase very fastly because so many media houses work at a
same time. While in other industry though there is competition but not too tough.

5. • ADVETISEMENT IS NECESSARY
In media industry, advertisement are the compulsory part of it. Its is necessary because to run their
organization, to pay their staff and to maintain their strong place. While in other industries advertisements of other products
are not concerned for them.
• CONNECT WITH LARGE TARGETED AUDIENCE AT A TIME:
Media industry involves large targeted audience so that they can delivered their information's easily at a time. But in other
industries the targeted audience hsas its particular figure.
• ADVANCE IN MEDIUM:
Mediums of media industry advanced with the time like Email service introduce, internet and so on like that
and these advancement was quite rapid while in other industries there are no
• CONNECTION WITH LARGE AUDIENE AT ANY TIME BUT NOT FACE TO FACE:
In media industry. Media person connect with their viewers though not physically or face to face but by
verbally. While in other industries mostly there is face to face communication.