unique features of media industrty
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Media has several unique features compared to other industries: - It provides information rapidly and continuously updates on news and issues. - It requires creativity in developing innovative strategies to succeed among competitors. - People who work in media must be active, alert, and work efficiently around the clock since news can happen at any time. - Media connects with a large audience simultaneously through various advancing mediums but does not require face-to-face interaction.
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unique features of media industrty
The document lists unique features of the media industry compared to other organizations:
- The media industry requires rapid addition of information, creativity from employees, and alertness since new events can occur at any time.
- Media products are intangible like information, while other industries produce tangible goods.
- The media industry faces increasing competition, relies on advertising, and can connect with a large audience anywhere at any time through advancing mediums unlike other industries with more limited audiences.
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This document discusses publicity and media relations. It defines publicity as information about an event, individual, group or product disseminated through news media to attract favorable public notice. Publicity is gained by dealing directly with media through initiating communication or reacting to inquiries. Some key publicity tools discussed include news releases, special events, press conferences, and media interviews. The document also covers important media categories like newspapers, magazines, radio, television and their characteristics. It emphasizes the importance of good media relations and following rules like being honest, providing newsworthy stories, and not pressuring media.
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The Indian media industry is projected to grow at a CAGR of 13.5% until 2024 to reach $43.93 billion. However, the industry faces many challenges in keeping up with changing user expectations and pressures to cut costs while improving revenue. Traditional media dominance is also fading as many small platforms enter the market. The industry must implement data analytics to gain insights from the highly fragmented audience and content delivery landscape. Key issues include lack of transparency, compliance with complex regulations, threats like hacking, privacy concerns, piracy, and workplace harassment.
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This document provides an overview of the advertising industry. It discusses what advertising is, how it has evolved, and its key functions. The four classic elements of an advertising campaign are identified as strategy, message, media, and evaluation. The document also outlines different types of advertising, the key players and roles in the industry, and how the practice of advertising is changing with new technologies and consumer behaviors.
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Uniqueness of media industry
The media industry is unique compared to other industries in several key ways. Unlike manufacturing industries, the media industry's product is information rather than tangible goods. Its content is intangible and focuses on presentation. The media industry must also constantly create new content, act as a trendsetter, and work with those in it to be alert of their surroundings. Overall, the media industry differs from other sectors in its focus on informing the public with fresh, intangible content on an ongoing basis.
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This document discusses various aspects of advertising including its meaning, importance, objectives, types, advantages, disadvantages and process. It defines advertising as a paid form of communication to promote goods, services or ideas. The document outlines how advertising is important for customers, sellers and society. It also discusses the key objectives of advertising like trial, continuity, brand switch and switching back. Finally, it covers various advertising tools and media like newspapers, magazines, television, directories, mail etc.
Media relation
The document discusses media relations and the relationship between journalists and public relations practitioners. It provides definitions of media relations and explains the importance of media relations in disseminating information to target audiences. The document then compares journalists and PR practitioners, noting they have different goals and use different channels and components in their work. It also discusses the mutual dependence between journalists and PR practitioners and tips for building positive relationships. The remainder of the document outlines various media types used in public relations like newspapers, magazines, radio, television, online news services, and social media. It also discusses strategies for preparing for and working with the media, including researching media outlets and planning publicity.
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unique features of media industrty
The document lists unique features of the media industry compared to other organizations:
- The media industry requires rapid addition of information, creativity from employees, and alertness since new events can occur at any time.
- Media products are intangible like information, while other industries produce tangible goods.
- The media industry faces increasing competition, relies on advertising, and can connect with a large audience anywhere at any time through advancing mediums unlike other industries with more limited audiences.
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This document discusses publicity and media relations. It defines publicity as information about an event, individual, group or product disseminated through news media to attract favorable public notice. Publicity is gained by dealing directly with media through initiating communication or reacting to inquiries. Some key publicity tools discussed include news releases, special events, press conferences, and media interviews. The document also covers important media categories like newspapers, magazines, radio, television and their characteristics. It emphasizes the importance of good media relations and following rules like being honest, providing newsworthy stories, and not pressuring media.
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This document provides an overview of the advertising industry. It discusses what advertising is, how it has evolved, and its key functions. The four classic elements of an advertising campaign are identified as strategy, message, media, and evaluation. The document also outlines different types of advertising, the key players and roles in the industry, and how the practice of advertising is changing with new technologies and consumer behaviors.
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The media industry is unique compared to other industries in several key ways. Unlike manufacturing industries, the media industry's product is information rather than tangible goods. Its content is intangible and focuses on presentation. The media industry must also constantly create new content, act as a trendsetter, and work with those in it to be alert of their surroundings. Overall, the media industry differs from other sectors in its focus on informing the public with fresh, intangible content on an ongoing basis.
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The document discusses media relations and the relationship between journalists and public relations practitioners. It provides definitions of media relations and explains the importance of media relations in disseminating information to target audiences. The document then compares journalists and PR practitioners, noting they have different goals and use different channels and components in their work. It also discusses the mutual dependence between journalists and PR practitioners and tips for building positive relationships. The remainder of the document outlines various media types used in public relations like newspapers, magazines, radio, television, online news services, and social media. It also discusses strategies for preparing for and working with the media, including researching media outlets and planning publicity.
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emergence of digital and social media engagement
The document discusses the importance of digital and social media engagement for public relations agencies. It provides an overview of Media Mantra, a PR agency founded in 2011, and their services including press release dissemination, pitch notes, trend-based stories, and media coverage. The document notes that both digital and social media allow for two-way conversations between brands and consumers. It also explains how the agency plans PR strategies for new digital technologies and handles rumors and crises on social media through prepared releases, monitoring, and viral campaigns. Search engine optimization is highlighted as important for agencies to create brand awareness and share quality content.
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The document discusses advertising, including its definition, evolution, objectives, types, and characteristics. Some key points:
- Advertising is a form of paid, non-personal promotion used to influence buying behavior and promote products/services. It has evolved from early forms like signboards to modern mass media advertising enabled by printing technology.
- The main objectives of advertising are to inform potential customers, persuade them, and remind existing customers. Major types include product, institutional, and local/national advertising.
- Characteristics include it being a tool for promotion, non-personal communication, requiring payment, having wide applicability, and using various media channels. Advertising aims to achieve business goals like increased sales and brand
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The document discusses advertising and its importance for businesses. It begins by explaining that for a business to succeed, customers must be made aware of its products/services through advertising. Advertising makes people aware of the availability, price and features of products so that customers can make informed purchase decisions.
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The document provides a history of advertising in India from pre-independence to modern times. It discusses key developments such as the establishment of early advertising agencies in the 1920s-1940s, the growth of the industry in the post-independence era under Nehru, and the expansion of advertising through new media like television and the internet in recent decades. It also outlines the basic components, key players, types, and functions of advertising, as well as what makes an advertisement effective.
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Social media in business Qushanda McCrayWeek 6 -Powerpoi.docx
Social media in business
Qushanda McCray
Week 6 -Powerpoint
11/14/2022
Introduction
• A shift from traditional methods of communication and
improvement in technology has resulted in social media.
• Social media involves different channels of
communication like Facebook, instagram, twitter, and
Tiktok
• Businesses are employing these platforms for a more
global market approach
• The population of people that has switched from
reading newspapers or watching television for updates is
high and hence the need to adopt the changes
Agenda
• Instagram in communication and increasing sales
• Facebook in increasing and opening up the
business to more markets
• Twitter-in advertising goods and services
• Tiktok and its roles in marketing
Trends in marketing
• Unlike in the past Television adverts were reported
to reach a huge population
• Most people were using that channel to talk and
educate people on the advantages of their goods
and products
• Today, Most people are catching up with news and
trends by using their smartphones
• To make communication global, different social
media platforms have been created to connect
people of one region with others
Instagram
• This platform has a high number of users especially the
youth who are not only using the platform for
entertainment but for business too
• The platform offers the users a chance to post images,
comment, and like posts made
• The platform further gives people a chance to attach
links to their business websites while still alllowing
others to purchase directly from their instagram pages
• The platform is easy to use and any information shared
through it reaches a huge number of people
Twitter
• This is a platform that has managed to maintain an
official appearance
• People sell their skills and goods through posting
images and attaching links to their websites where
people make purchases
• Twitter has a huge folllowing from people across
the globe
• Ideas or advertising your business through the
platform is likely to reach many people
Facebook
• This social media platform has been around longer than
any of the other platforms
• It has the highest number of active users and has
continued to grow over time
• Businesses use the platform to not only advertise but also
to receive feeedback on their goods and services
• Facebook like instagram has an opportunity for its users to
comment and share the images or information with other
parties
• Facebook has the largest number of users from every age
group and using it is makes it easier to reach more people
How to use the different
platforms
• The different platforms can be used to collect data
important in planning and improving of goods and
services
• The different platforms can be used to increase
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• The different platforms can be used as channels for
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Himal Karanayil presented their viva presentation project on advertising and sales promotion techniques used in retail business. The presentation covered topics such as the definition of advertising, the nature and scope of advertising, benefits of advertising, functions of advertising, and techniques used in sales promotion. Himal concluded their presentation with a bibliography citing sources on the topics covered.
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- The main objectives of advertising are to inform potential customers, persuade them, and remind existing customers. Major types include product, institutional, and local/national advertising.
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Public relations (PR) involves activities conducted by a company to promote and protect its image. PR departments monitor customer attitudes and perceptions and try to convince audiences to support the company. PR differs from advertising in that it involves earned media rather than paid media, making the messages more credible. Key PR tools include news, speeches, printed materials, events, and digital channels like websites and social media. Apple excels at PR through strategic storytelling, keeping messages simple, cultivating influencers, and prioritizing product reviews on YouTube and social media over traditional tech publications.
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The document provides a history of advertising in India from pre-independence to modern times. It discusses key developments such as the establishment of early advertising agencies in the 1920s-1940s, the growth of the industry in the post-independence era under Nehru, and the expansion of advertising through new media like television and the internet in recent decades. It also outlines the basic components, key players, types, and functions of advertising, as well as what makes an advertisement effective.
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This document provides an overview of advertising effectiveness and the soft drink industry in India. It discusses the objectives and methodology of studying advertising effectiveness, including testing advertisements before and after launch. It also profiles the major players in the Indian soft drink industry, Coca-Cola and Pepsi, and describes their competitive strategies and branding of products like Thums Up and Miranda. The cola war between Pepsi and Coca-Cola in India is discussed in terms of their aggressive marketing approaches to capture market share.
project
The document is a project report submitted by Manisha Khiwal for their MBA degree. The report examines the different modes of promotional activity used by Earth Infrastructure Ltd. It includes an introduction, literature review, research methodology, data presentation and analysis, conclusions, and references. As a summer trainee, Manisha collected data from employees on the various mediums used by the company to promote its business and expand. The report aims to analyze which modes of advertisement are most effective and commonly used.
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The document discusses various aspects of physical distribution and promotion. It describes the key activities in physical distribution as transportation, stock/inventory, warehousing, and order processing. It then provides details on each of these areas. The document also discusses elements of the promotional mix like advertising, personal selling, sales promotion and publicity. It elaborates on advertising by covering definitions, functions, benefits to manufacturers, customers and society, and different media for advertisements like newspapers, magazines, outdoor advertising and others.
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Public relations involves strategic communication between an organization and its various audiences to manage public perception and optimize reputation. It is a management function that uses research and communication techniques like press releases, social media, and events to influence opinion. While similar to advertising, PR differs in that it is not paid, uses two-way communication, and aims to serve both organizational and public interests through transparency and responsiveness to changing environments. The field has grown with increased corporate social responsibility, consumerism, and technological developments that require specialized communication of complex messages.
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- Early-stage companies must work harder to craft compelling pitches that clearly explain why their news is interesting and relevant, build relationships with reporters in advance, and leverage other tactics like visuals and amplification across their own platforms and networks.
- With careful planning that considers goals, target audiences, timing, and follow-through, a successful PR strategy for early-stage startups remains offering a story that will engage reporters and their readers.
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The document discusses strategies for effective media relations. It outlines that maintaining good relationships with media is important for organizations to get free publicity. Some key strategies discussed are researching appropriate media outlets, developing press kits, issuing press releases about newsworthy events and announcements, inviting media to events, and designating spokespeople to represent the organization in media. It also discusses elements of an effective media relations policy and the roles and responsibilities of PR practitioners in implementing successful media strategies.
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Promotion mix
Promotion mix refers to the combination of promotional tools used by companies to communicate with customers. The document discusses the key elements of a promotion mix including personal selling, publicity, and advertising. Personal selling involves direct communication with customers while publicity utilizes unpaid media coverage. Advertising refers to paid forms of mass communication like print, television, and radio. Together these promotional strategies seek to inform customers and persuade them to purchase products or services.
Social media in business Qushanda McCrayWeek 6 -Powerpoi.docx
Social media in business
Qushanda McCray
Week 6 -Powerpoint
11/14/2022
Introduction
• A shift from traditional methods of communication and
improvement in technology has resulted in social media.
• Social media involves different channels of
communication like Facebook, instagram, twitter, and
Tiktok
• Businesses are employing these platforms for a more
global market approach
• The population of people that has switched from
reading newspapers or watching television for updates is
high and hence the need to adopt the changes
Agenda
• Instagram in communication and increasing sales
• Facebook in increasing and opening up the
business to more markets
• Twitter-in advertising goods and services
• Tiktok and its roles in marketing
Trends in marketing
• Unlike in the past Television adverts were reported
to reach a huge population
• Most people were using that channel to talk and
educate people on the advantages of their goods
and products
• Today, Most people are catching up with news and
trends by using their smartphones
• To make communication global, different social
media platforms have been created to connect
people of one region with others
Instagram
• This platform has a high number of users especially the
youth who are not only using the platform for
entertainment but for business too
• The platform offers the users a chance to post images,
comment, and like posts made
• The platform further gives people a chance to attach
links to their business websites while still alllowing
others to purchase directly from their instagram pages
• The platform is easy to use and any information shared
through it reaches a huge number of people
Twitter
• This is a platform that has managed to maintain an
official appearance
• People sell their skills and goods through posting
images and attaching links to their websites where
people make purchases
• Twitter has a huge folllowing from people across
the globe
• Ideas or advertising your business through the
platform is likely to reach many people
Facebook
• This social media platform has been around longer than
any of the other platforms
• It has the highest number of active users and has
continued to grow over time
• Businesses use the platform to not only advertise but also
to receive feeedback on their goods and services
• Facebook like instagram has an opportunity for its users to
comment and share the images or information with other
parties
• Facebook has the largest number of users from every age
group and using it is makes it easier to reach more people
How to use the different
platforms
• The different platforms can be used to collect data
important in planning and improving of goods and
services
• The different platforms can be used to increase
sales through advertisement
• The different platforms can be used as channels for
sales where online buying and delivery is done
• The platforms can be use.
14 • COMMUNICATION WORLD • DECEMBER 2013 by Oliver S. Schm.docx
The document discusses key stakeholders that organizations must communicate with during a crisis to protect their reputation. It identifies the three key stakeholders as employees, reporters from traditional news media, and social media users. It provides tips for effective crisis communication with each of these stakeholders, emphasizing the importance of establishing communication plans and designating spokespeople, building long-term relationships, monitoring coverage, and being prepared to engage on social media. The crisis communication approaches highlighted include empowering employees, addressing media inquiries quickly, and correcting any false information that emerges online.
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Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Walmart Business+ and Spark Good for Nonprofits.pdf
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
How to Build a Module in Odoo 17 Using the Scaffold Method
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
How to Fix the Import Error in the Odoo 17
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar KanvariaRecently uploaded (20)
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
Community pharmacy- Social and preventive pharmacy UNIT 5
Community pharmacy- Social and preventive pharmacy UNIT 5
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Executive Directors Chat Leveraging AI for Diversity, Equity, and Inclusion
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
The simplified electron and muon model, Oscillating Spacetime: The Foundation...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
unique features of media industrty
- 1. NAME: YUMNA TANVEER DEPT: MEDIA STUDIES (BS-III) TOP UNIQUE FEATURES OF MEDIA INDUSTRY
- 2. UNIQUE FEATURES OF MEDIA INDUSTRY ALONG WITH OTHER ORGANIZATION: • Rapid addition in information • Creativity • Active person who work efficiently • Alertness of person every time • Intangible products obtained by media organization • Increasing competition • Advertisement is necessary • Connect with large targeted audience at a time • Advance in mediums • connection of large audience at anytime but not face to face
- 3. RAPID ADDITION IN INFORMATION: It means that continue addition occur in information that is providing by media through news. That information may be in the form of follow of news for a certain issue. While in other organization information though added with the passage of time but not too rapidly. • CREATIVITY: Creativity describes here the ideas and strategies that the media organization designed to become successful media organization among the races of other media channels. Tough competition is there that’s why media person gives innovative ideas as comparison to other industry media industry need such a creative ideas to gain its stable place among their competitors. • ACTIVE PERSON REQUIRED: media person must be active that means he must be opened eyes person and work speedily and efficiently. Because media person work 24 hours and anything happens anywhere so as compare to other industries media need it workers more active.
- 4. • ADVERTISEMENT IS NECESSARY: In media organization, one must need to be alert about everything that linked with its organization. Like the reporters persons work in such organization must be alert because any incident can be happen anytime. • INTANGIBLE PRODUCTS OBTAINED BY MEDIA: In media industry, its product are intangible like the information which we obtained through it. But in other industries like industry of clothes so definitely the clothes which we obtained by it are tangible(that can easily touch). • INCREASING COMPETITION: In media industry, competition increase very fastly because so many media houses work at a same time. While in other industry though there is competition but not too tough.
- 5. • ADVERTISEMENT IS NECESSARY: In media industry, advertisement are the compulsory part of it. Its is necessary because to run their organization, to pay their staff and to maintain their strong place. While in other industries advertisements of other products are not concerned for them. • CONNECT WITH LARGE TARGETED AUDIENCE AT A TIME: Media industry involves large targeted audience so that they can delivered their information's easily at a time. But in other industries the targeted audience has its particular figure. • ADVANCE IN MEDIUM: Mediums of media industry advanced with the time like Email service introduce, internet and so on like that and these advancement was quite rapid while in other industries there are no • CONNECTION WITH LARGE AUDIENE AT ANY TIME BUT NOT FACE TO FACE: In media industry. Media person connect with their viewers though not physically or face to face but by verbally. While in other industries mostly there is face to face communication.