How can you retain customers using data? Celerity Information Services gives you some top tips on customer retention through data insights.

1. How to retain your customers through data.

2. If retaining customers is that EASY,
why are companies struggling with it?

3. The level of competition has
increased...

4. ... and customers are more
aware of their options in the
digital age...

5. ... but mainly, it is due to the
lack of focus on data.

6. So, how do we overcome these?...

7. One.
Focus on what you are best at and enhance
this ‘unique service offering’ through every
interaction with your customers.

8. Two.
Use data! Consolidate your data to
ensure you have a complete view of
every individual and understand what
it is that keeps them coming back for
more.

9. Three.
Listen to your customers. From behavioural
history to making a complaint find out what
their interests and expectations are.

10. Four.
Ensure the right message
is delivered in the most
effective way; learn which
medium the customer is most
likely to respond to; SMS,
telephone call, email, twitter
etc.

11. Five.
Offer customers personalised incentives.
Not all offers are useful to every customer,
and they will be happier to receive an
offer relevant to them.

12. Six.
Know when to talk to your customers.
Understand where they are in the buying
cycle and ensure your communications
align with this, e.g. deliver an offer when
they show signs of interest rather than all
the time.

13. We drive value from data, technology and customer interactions.
UK
+44 (0) 1322 222708
enquiries@celerity-is.com
USA
+1 (617) 398 2499
enquiries@celerity-is.com
Spain
+34 914 177 087
contacto@celerity-is.com
@Celerity_UK
Celerity Information Services
Celerity Information Services
Celerity Information Services
www.celerity-is.com