2. Northwestern Technologies hmmm, what if I said, “Universal Technologies”? I know, that’s not the
name, but by using social media to market the name, brand, service or product it can become
“universally” known. Determining your integrated marketing strategy is a part of what companies
are now doing to coincide with the many forums of social media that are available.
3. Social media is everywhere. We no longer just talk face to face. Social media had its
start with humble beginnings, a simple envelope, the mail. Who knows how much
stamps costs these days because this for of communication is fading. The Internet is
the way to communicate now for business and pleasure. The Internet has evolved
from the slow and irritating dial-up to fast and quick broadband. Other forms of
information sharing through time are Wikipedia, Napster, Twittter and the
infamous Facebook 1.23 billion monthly active users 945 million mobile users and
757 million daily users (thenextweb, 2015).
4. What does Northwestern Technologies wish to accomplish by using social
media? Who are you trying to reach? Social media has become one of the
most used forms of advertising. A company having a 100 or more employees
across the U.S. 88% are using social media in some capacity for marketing
(Socialtimes, 2014).
5. Has anyone been to “that restaurant”? Oh the food there is so good or so bad. Now from what I just
told you it may determine if you go to this restaurant or not. This is called “Word of Mouth” it is a
very effective for of advertisement. “Facebook is one substantial source for word-of-mouth
advertising 57% state that they use Facebook to discuss products and services with friends and nearly
68% of consumers say that a positive referral from a friend on Facebook makes them more likely to
buy a specific product or visit a certain retailer (Why Social Media, 2013).
6. Branding, Northwestern Technologies needs to build
their brand. It is important to know what people say
about your company almost more than what the
company says about itself.
• Building a brand- what are people saying
• Position a Brand –target audience
• Expanding brand loyalty –build relationships
for repeat business v’s new
• Increasing customer satisfaction-( no mystery
here) listen to what’s being said online,
follow-up
• Driving word-of-mouth recommendations-
get consumers talking about Northwestern
Technologies
• Producing new product ideas – consumer
suggestions, what ideas?
7. Northwestern Technologies let what you do and what you offer be known . Introduce the social
media venue that appeals to what and where you are trying to market. Reach out to the World
Wide Web of consumers and businesses. Social media is continually growing and your business
should grow along with it.
8. References
Image of New business sign
www.amplifymm.com
Facebook statistics
thenextweb.com
Image of man pondering
www.dartmouth.edu
Social media marketing: A strategic Approach “Why Social Media” (2013)
Barker, Barker, Bohrmann,Netherlands
Image of Word of Mouth Marketing
www.youngmarketing.com
http:// www.uncommunitymanager
Editor's Notes
Northwestern Technologies hmm, what if I said, “Universal Technologies”? I know, that’s not the name, but by using social media to market the name, brand, service or product it can become “universally” known.
