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1. Proposal for Interactive Media Product
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Radio advert
Working Title: winning feeling
What is it called? This can change if you think of something better later
Product’s Purpose:
When you win it has that winning feeling as their slogan is taste the feeling and the radio advert is
about football and the last minute winner
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre:
Inspiration
What sort of product is it
Content
The advert is about a last minute free kick in the world cup and England have it and they score it
and the commentors want a coke after the game
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience:
Football fans 15-25 as those are the main ages for football mainly males
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Research and Planning:
Listening football radio adverts for drinks like coke and see how they use their sounds
What elements of your research and planning will you use in your final production?
Where will you use your research and planning in your final production?
Legal & Ethical Considerations:
Think about any offensive material you will include?
no
Will you restrict younger people using/accessing it?
No as its my main target audience
Will it offend any social groups/religions/ethnicities?
No as here is no need for it
How will you ensure you do not offend anyone?
Making sure its kid friendly and not swearing
Are you using characters/names/logos of existing products/IPs?
England and world cup
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
No as I wont be slandering them in anyway