Jumia is hosting a Black Friday event from November 13th to December 12th 2017. They expect to generate 100 million euros in turnover and have 10 million unique visitors per day. Key dates include launches for women's fashion, men's fashion, and a final day sale. Fashion sales targets are 890,000 items sold and 2.47 billion Naira in revenue. The document provides breakdowns of fashion categories and subcategories, as well as sourcing and buying guidelines for clothing, shoes, watches, sunglasses and health/beauty products. Price points, average depths, number of SKUs and budgets are specified for each category. Style guides are also provided for various product types.

1. JUMIA BLACK FRIDAY
2017

2. Black Friday 2017
• 100 M€ turnover expected to be generated during the course of the event
• Expected 10 million unique visitors to the website per day
• Black Friday commences on 13th Nov – 12th Dec 2017

3. BLACK FRIDAY KEY DATES
• Key Fashion Dates
• Black Friday Launch Date – 13/11/2017
• Women’s Fashion & Beauty – 14/11/2017
• Jumia Express Day – 20/11/2017
• Men’s Fashion - 21/11/2017
• Black Friday (Cross Category) – 24/11/2017
• Watches & Sunglasses – 05/12/2017
• Men’s Beauty – 08/12/2017
• Final Day (12:12) – 12/12/2017

4. BLACK FRIDAY FASHION TARGETS
Black Friday Fashion Targets:
Items Sold Target (Fashion) - 890,000 items
Revenue Target – N2,474,125, 186
Are You Ready?

5. Fashion In One Snapshot
Breakdown of Fashion
Categories
• Health & Beauty:
Body shop
Facial skincare
Fragrances
Hair care
Hand, feet & nail care
Health & relaxation
Hygiene
Make up
• Men’s
ShoesAthletic shoes
Casual shoes
Formal shoes
Men's boots
Others
Sandals & flip-flops
Sneakers
• Men’s
ClothingBeach & swimwear
Formal Wear
Hoodies & sweatshirts
Jackets & coats
Jeans
Jumpers & cardigans
Polo shirts
Shirts
Shorts & bermudas
Sleepwear
Traditional wear
Trousers & chinos
T-shirts
Underwear
• Women’s
Shoes
• Women’s
ClothingBallerinas & flats
Boots
Heels
Others
Sandals & flip-flops
Wedges
Women's sneakers
Beach & swimwear
Coats & jackets
Curve & plus sizes
Dresses
Jeans & jeggings
Jumpers & cardigans
Maternity wear
Nightwear
Others
Playsuits & jumpsuits
Shirts & Blouses
Skirts
Sportswear
Tops
Traditional wear
Trousers & leggings
T-shirts & polos
Underwear

6. Fashion In One Snapshot cont’d
• Women’s
Accessories
Bags
Belts
Brooches & bowties
Hats & hair fascinators
Jewellery
Others
Scarves
Sunglasses
Watches
• Men’s
Accessories
• Boys & Girls
Fashion
Bags
Belts
Caps & hats
Jewellery
Others
Sunglasses
Ties & scarves
Watches
Baby (0-2years)
Kids (3-8years)
Teens (9-16years)

7. Sourcing Guidelines
▪ At least 4 consecutive sizes in the size curve
▪ Minimum size: 7 for Men
▪ Minimum size: 4 for Women
▪ At least 10 styles by brand
▪ Follow the style guide closely:
➢ Style
➢ If black/white → keep black or white
➢ If coloured: stick to blue, pink, red, light yellow, multicolored
➢ Price point
Shoes Size curve
Men
Sizes 7 8 9 10 11 12 Total
Average
depth 2 4 5 4 4 1 20
Women
Sizes 4 5 6 7 8 9 Total
Average
depth 2 4 5 5 3 1 20
Sourcing
Guide:
Clothing Size curve
Men
Sizes XS S M L XL XXL Total
Average depth 1 1 6 6 4 1 20
Women
Sizes XS S M L XL XXL Total
Average depth 1 3 7 6 3 1 20

8. Buying Guidelines
Size curve
Men
Sizes XS S M L XL XXL Total
Average depth 1 1 6 6 4 1 20
Women
Sizes XS S M L XL XXL Total
Average depth 1 3 7 6 3 1 20

9. Buying Guidelines
Clothing & Shoes
Price points
P01
[2250 - 4400]
P02
[4400 - 6600]
P03
[6600 -
11000]
Total
Max price 4,400 6,600 11,000
Max cost 2,310 3,465 5,775
Qties 500 300 200 1,000
Average depth 20 20 20 20
Nb SKUs 25 15 10 50
Budget 1,155,000 1,039,500 1,155,000 3,349,500

10. Buying Guidelines
Women Shoes Style Guide

11. Women’s Accessories

12. Buying Guidelines
Men Shoes Style Guide

13. Buying Guidelines
Women’s Clothing

14. Buying Guidelines
Men’s Clothing Style Guide

15. Buying Guidelines
Watches & Sunglasses

16. Buying Guidelines
Health & Beauty