The document discusses strategies for tourism businesses to create attractive special offers and packages to increase sales. It covers analyzing visitor trends like increased domestic holidays and online booking. Packages must include 2 of transport, accommodation or activities and be sold at an inclusive price. Special offers provide unique savings opportunities. Advertising offers on websites, social media, print materials and emails to previous guests can promote them. Upselling involves getting customers to spend more, while cross-selling adds additional products or services. Questions from attendees are invited at the end.
Catalyst Cymru heritage fundraising roadshowwalescva
An overview of the Catalyst Cymru-Heritage Fundraising project from its recent roadshow event in Wrexham, looking at what the project hopes to achieve and some of the events of the day.
Laura Crossley: Top tips for Museums at Night clustersRosie Clarke
Heritage and Audience Development Consultant Laura Crossley shares her recommendations for getting local heritage organisations to work together to plan and market a joint programme of events: a Museums at Night festival
"cluster". This includes three case studies from the Norfolk area.
8 Simple Tips to Sell More this Holiday SeasonKelly Mason
For eCommerce store owners the 2017 holiday season is fast approaching. Get started on your holiday planning this year with these 8 simple tips to boost your sales.
[Cruise Marketing] Targeting Cruise Audiences on Social MediaDigital Visitor
Perpetually in a state of active development, social media is fast becoming the most sophisticated instrument in the toolbelt of today’s digital marketer. And brands are recognising the inherent value of social networks, with social media spend set to exceed 20% of marketing budgets within 5 years.
As users, we give away more personal data than ever before and networks like Facebook have access to the lion's share. Access to such a wealth of data and a focus on technological developments within social media means that marketers and brands are able to target specific audiences more easily than ever before.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the lectern at the 2016 CLIA river Cruise Convention in Amsterdam. In his presentation, he talked in-depth about how the cruise industry can use social media to target its key audiences on social media.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
A background to social media
Key social media tactics and techniques
Social media advertising and background
Targeting option on social
Performance of social media vs. traditional media
Miracle gro - red dot marketing agency presentationboomboomkeys
Miracle-Gro flower magic PPT Presentation: Our team had to conceptualize an experiential Event marketing campaign for Miracle-Gro and present it to their representatives. The goal was to come up with an experiential event that would be held at a given venue, to help increase attendance and awareness for their product.
I was asked recently how I might maximise publicity for the 30th anniversary of a local hospice. This is how I went about it. It's a good example of what ImpSMART can offer a small business.
How the Glamorgan Heritage Coast will be marketing it's self to adventurous f...Robert Court
This presentation was delivered by Mogi Marketing and Orchard Media Group to tourism businesses on the 3rd of December. The objective was to integrate the Wales Year of Adventure 2016 campaign into a strategy to help deliver family adventure offering to visitors in the Vale of Glamorgan and Bridgend County. The campaign is called Your Family:Your Adventure.
Catalyst Cymru heritage fundraising roadshowwalescva
An overview of the Catalyst Cymru-Heritage Fundraising project from its recent roadshow event in Wrexham, looking at what the project hopes to achieve and some of the events of the day.
Laura Crossley: Top tips for Museums at Night clustersRosie Clarke
Heritage and Audience Development Consultant Laura Crossley shares her recommendations for getting local heritage organisations to work together to plan and market a joint programme of events: a Museums at Night festival
"cluster". This includes three case studies from the Norfolk area.
8 Simple Tips to Sell More this Holiday SeasonKelly Mason
For eCommerce store owners the 2017 holiday season is fast approaching. Get started on your holiday planning this year with these 8 simple tips to boost your sales.
[Cruise Marketing] Targeting Cruise Audiences on Social MediaDigital Visitor
Perpetually in a state of active development, social media is fast becoming the most sophisticated instrument in the toolbelt of today’s digital marketer. And brands are recognising the inherent value of social networks, with social media spend set to exceed 20% of marketing budgets within 5 years.
As users, we give away more personal data than ever before and networks like Facebook have access to the lion's share. Access to such a wealth of data and a focus on technological developments within social media means that marketers and brands are able to target specific audiences more easily than ever before.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the lectern at the 2016 CLIA river Cruise Convention in Amsterdam. In his presentation, he talked in-depth about how the cruise industry can use social media to target its key audiences on social media.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
A background to social media
Key social media tactics and techniques
Social media advertising and background
Targeting option on social
Performance of social media vs. traditional media
Miracle gro - red dot marketing agency presentationboomboomkeys
Miracle-Gro flower magic PPT Presentation: Our team had to conceptualize an experiential Event marketing campaign for Miracle-Gro and present it to their representatives. The goal was to come up with an experiential event that would be held at a given venue, to help increase attendance and awareness for their product.
I was asked recently how I might maximise publicity for the 30th anniversary of a local hospice. This is how I went about it. It's a good example of what ImpSMART can offer a small business.
How the Glamorgan Heritage Coast will be marketing it's self to adventurous f...Robert Court
This presentation was delivered by Mogi Marketing and Orchard Media Group to tourism businesses on the 3rd of December. The objective was to integrate the Wales Year of Adventure 2016 campaign into a strategy to help deliver family adventure offering to visitors in the Vale of Glamorgan and Bridgend County. The campaign is called Your Family:Your Adventure.
Un accord sur les salaires minima a été signé le 20 décembre 2016 dans la CCN des industries chimiques (IDCC 44).
Les partenaires sociaux ont convenu d'augmenter la valeur du point mensuel de branche. Elle est portée à 8,10 euros au 1er janvier 2017 et à 8,12 euros au 1er avril 2017.
L'accord fixe également en annexe le barème au 1er janvier 2017 pour 38 heures par semaine. Ainsi, pour les salariés de coefficient 130, avec une valeur du point à 8,10 euros, le salaire minima est de 1 607,04 euros. Le salaire minima est de 3 726 euros pour les salariés du coefficient 460; 7 128 euros pour les salariés au plus haut coefficient (880).
Al final del siglo XIX, la incorporación de nuevos materiales y el desarrollo de nuevas técnicas, revolucionaron los modos tradicionales de construir. En la arquitectura moderna sus mejores ejemplos se construyen a partir de la década de 1920, diseñados por arquitectos como Walter Gropius, Mies van der Rohe y Le Corbusier.
El Racionalismo arquitectónico surge tras la Primera Guerra Mundial como respuesta a la necesidad social y a los cambios políticos que acaecían en Europa. Promueve una estandarización de la vivienda con el objetivo de lograr un mayor bienestar social. También sus inicios se encuentran en la Bauhaus.
El Estilo Internacional está asociado a las formas arquitectónicas, con supuestos principios modernos y universales, pero desvinculado de contenido social. Surge en un mundo que se universalizaba, donde la arquitectura no poseía características de ningún lugar y, por tanto, era transferible a cualquier zona del mundo.
Tourism Packaging Workshop
What is a package?
A bundle containing a least two tourism products, services and/or activities for a single price that can be offered during a specific period of time.
Price of bundled products, if broken out individually, should not equal more than the package price.
It doesn’t matter how many leads you have; it matters what you do with them. Buyer and seller leads are only as valuable as the time and effort an agent puts into them – from seeking out high-quality leads to nurturing and incubating them to converting them into clients who know, like, and trust you.
How Hotels can Survive Another Economic Downturn with Digital MarketingRezStream
The recession has stimulated many hoteliers to use some creative ways to drive sales. Their focal point is to create ways to capture sales in the most cost-effective means possible, with the quickest results possible.
In this webinar, we’ll share proven strategies used by top companies to successfully navigate through a downturn and thrive after it.
• Why hotels should focus on marketing rather than price cuts
• How value-added packages can add to your profits
• Why customer service matters even more in hard times
This webinar will help you discover great ideas on why to focus more on marketing than price cuts, and why value-added packages boost profits, and how giving attention to customer service can help you survive the recession.
How digital marketing will help you rebound from covid 19RezStream
Many hotels have had to make urgent changes in their strategies to shore up their bottom-line profits. At the same time, they are finding it hard to know where to make those changes without jeopardizing top-line revenue. Join our webinar for expert advice on how to address your short-term and long-term needs as you look to rebound from COVID-19.
Learn about:
--- The changes in travel trends
--- Tips on how to reach new travelers
--- What your vendor should be doing to help you rebound
Paycation united kingdom and international presentationROBERT WORTHY
Learn how to travel the world on wholesale and earn money teaching others how to do the same. It's Fun, It's sexy, It's Travel. Build growing residual income part time or full time on a national or international level.
http://robertlegacy.paycation.com
A Bridge To Success: How To Craft Effective Content For Your Insurance WebsiteDylan Brooks
If you want to compete online, you'll need consistently stellar content across your website. How do you do this? Focus on creating content on each page that both meets consumer needs and helps convey a personal, empathetic connection
The deck Presented by Alyssa Zaremba and Heath Bertini:
For the 2017 holiday season, NetElixir has predict slower than average e-commerce growth (See NetElixir's research and forecast covered by MarketingLand). As the online market becomes saturated and dominated by larger players, online businesses need to stay ahead of the curve in order to thrive. Join Alyssa Zaremba and Heath Bertini of NetElixir for online marketing best practices, insights, and actionable recommendations that will help your business gear up in time for peak season.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
4. What will be covered
• Visitor trends
• Packages and special offers
• Upselling and cross-selling
• Advertising
• Any questions
5. Visitor Trends
• Safer destinations
• ‘Staycation’ - short-breaks close to home
• Growth in Britons taking a holiday
• Increase in domestic holidays
6. Visitor Trends - Booking Methods
0 10 20 30 40 50 60 70 80
Online
Phone
In person
Someone else booked their holiday
Booking Methods Over Past 12 Months
7. Visitor Trends - Booking Sources
51
44
23
45
42
47
0 10 20 30 40 50 60
Directly with Service Provider
A General Holiday Booking Website
Via A Travel Company Or Agent That
Sells Holidays
Abroad Uk Holidays
8. What is a Package?
• Pre-arranged
• Sold or offered at an inclusive price
• Must last more than 24 hours or include an overnight
stay
• It must include at least 2 of the following:
– Transport
– Accommodation
– Tourist Service or Activity
10. Package Terms
• What the Package includes
• Cost of the package
• When is the package valid to and from
• Terms and conditions must be included within the
description
• How to redeem the package
11. What is a Special Offer?
• Marketing term
• Selling technique designed to acquire visitors with
incentives
• Unique opportunity
– Save money through a reduced price or rate
– Receive benefits, product or service
12. Why Visitors Book Packages and
Special Offers?
• Having everything taken care of
• Best value option
• Convenience
• Desired all-inclusive option
• Reputation of company
• Financial protection
14. Creating a Special Offer
• Identify gaps in your business calendar
• Decide on your target market
• Consider the ‘average length of stay’
• Create your special offer
• Advertise your offer
15. Special Offer Terms
• What the offer includes
• Value of the offer
• When is the offer valid to and from
• Terms and conditions must be included within the
description
• How to redeem the offer
16. Advertising
• Packages and Special Offers should be advertised in advance
• Seasonal Special Offers
• Vistisleofman.com website
• Independent website
• Social Media
• Printed materials in your property
• Email footer for all correspondence
• Guest confirmations / receipts for repeat bookings
• Word of mouth – local town, friends and family
• Emails to previous guests
