Metro Apps

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Metro Apps publishing brand is a partnership with urbanite's favourite newspaper Metro. Metro is a publishing phenomenon. The paper was launched in March 1999 as a free, colour newspaper for morning commuters. Every weekday morning over 1.34 million copies are distributed in 33 cities across the UK making Metro the world's largest single edition free newspaper and the third largest national newspaper in the UK.

Metro Apps is dedicated to designing, sourcing and publishing the hottest games and apps for the latest Smartphone platforms. All our apps and games are tailored to Metro’s valuable 18-44 year old, full time working urbanite audience that are the main consumers of mobile content.

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Metro Apps

  1. 1. “Home
of
the
Ho*est
Apps
and
Games”
 MOBILE
+
MEDIA
=
MAINSTREAM
 ©
February
2011
 Website
h7p://apps.metro.co.uk/
|
Email
renate.nyborg@anmedia.co.uk
|
Phone
+44
(0)20
7752
8415

  2. 2. Are
you
si*ng
on
a
great
mobile
App?
Looking
for
a
Publisher
with
*real*
marke>ng
power?
Metro
Apps
is
an
internaVonal
publisher
and
marketer
of
the
ho7est
smartphone
Games
and
Apps.
We
can
get
your
mobile
apps
seen
by
a
mainstream
and
global
audience
with
powerful
print,
TV,
digital,
mobile
and
social
media
markeVng.
So
if
you
have
a
great
Smartphone
app
or
idea,

in
development
or
already
published…
Get
in
touch!
h7p://apps.metro.co.uk/


  3. 3. About
Metro
Apps
and
DMGT
Plc.
Metro
Apps
is
a
subdivision
of
DMGT
Plc.,
owner
of
the
Daily
Mail,
Metro
UK
and
dozens
of
digital
consumer
brands,
uniquely
reaching
52
million
people
each
month.
Our
associated
companies
include….
 By
circulaVon,
Daily
Mail
is
the
UK’s
no.2
newspaper;
Metro
is
the
UK’s
no.3
newspaper
 Metro
UK
reaches
3.5
million
readers
each
weekday
with
25%+
owning
smartphones
 Mail
Online
is
predicted
to
overtake
NY
Times
as
the
world’s
biggest
news
website
in
2011

  4. 4. What
we
are
looking
for
GAMES
‐ 
Casual
and
social
games
for
a
mainstream
audience
‐ 
New
IP
or
previously
successful
games
for
iOS,
Android
and
RIM
‐ 
Popular
genres
are:
casual,
sport,
celebrity,
music,
strategy,
urban
LIFESTYLE
APPS
‐
Apps
to
make
life
easy
and
fun
for
18‐45
year‐old
urban
audiences
‐ 
Popular
genres
are:
transport/travel,
entertainment,
music,
celebrity,
going
out
Publishing
milestones
to
date:
 #1 App store 54 2+ million rankings in applications downloads Games, launched in across Travel, 2009/2010 platforms News, Property
  5. 5. What
can
we
do
together?
Metro
Apps
partners
with
Indie
Developers,
Brands,
Agencies
and
Publishers
by
pursuing
new
and
innovaVve
business
models.
Here
are
some
of
the
ways
in
which
we
can
work
together:
 UK Licensing Portfolio Maximization Full-Service Publishing impactful UK-only re launch existing games/ full publishing deal marketing campaigns with apps with revised revenue including design, testing, self-publishing developers, models (freemium, PR and marketing brands or publishers ad-funded, sponsored) Marketing Partnerships Development cross-promotional Partnerships partnerships with brands co-invest in developing and publishers new gaming/app IP
  6. 6. Our
promoBonal
channels
 Print ads in national UK media including Metro and Daily Mail Premium banners on Promotions with DMGT owned websites: OpenFeint / Free App Of The Day reach 50 million unique monthly users Pitch games to Strong relationships with consumer press and Apple, Google, Nokia, top blogs (Pocketgamer, Microsoft and RIM to get TouchArcade) apps featured in US/UK Access to millions of Access to US smartphone users based PR and worldwide who have marketing already downloaded resources Metro Apps Social Media marketing using Facebook/Twitter/ Youtube
  7. 7. Example
assets:
internal
marke0ng
channels
 Banner ads on Metro.co.uk 20x3 ads in Metro & Daily Mail Half-page interactive ad (3m daily uniques) (3.5m + 4m daily readers) Social promotions Metro Newsletter (70k readers) In-app advertising (350k users) (Facebook, Twitter, Youtube)
  8. 8. Example
assets:
external
marke0ng
channels
 OpenFeint promotion iAds + AdMob Apple featuring OpenFeint featuring PR
  9. 9. Interested?
Get
in
touch!
 apps.metro.co.uk
 Facebook.com/MetroApps
 YouTube.com/MetroApps
 TwiHer.com/MetroApps
Contact
 Address
Renate
Nyborg
 A&N
Mobile
&
TV
Head
of
Business
Development
 Northcliffe
House
A&N
Mobile
&
TV
 2
Derry
Street
renate.nyborg@anmedia.co.uk
 London
W8
5TT
+44
20
7752
8415

 Nearest
tube:
High
Street
Kensington


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