Thanks Well Katie has talked about how you get the most from communicating with staff and members within the club and I am going to look at how you can make the most of the tools now available to reach members when they are not in the club. One of the things that operators have talked about for many years is trying to extend clubs outside the physical walls of a club to create more of a community. The incredible growth in social media in recent years means there are now incredible opportunities for clubs to engage with their members on a regular basis creating Valuable relationships that will ultimately create long term memberships. With so many hundreds of social networking applications now available its simply a matter of your choosing how you want to communicate with your members. In this part of the session I am going to explore how you might use Web 2.0 and the area of social networking to communicate with your members and potential members. Clearly, in the 30 minutes I have left it would not be possible to examine the massive range of tools that exist, but what I plan to do is to highlight why you should be using social networking if you ’ re not already, give you some tips for getting started and some golden rules to follow to ensure you get the most from this opportunity.
Van 1.0 naar 2.0 daarover gaat deze presentatie
Impact on business
Hoe ziet jullie website er uit?
Google krijgt 60 miljoen zoekopdrachten per dag uit Nederland Nederland 500 miljoen internet reclame Google 60% ofwel 300 miljoen voor 50 man in Amsterdam
Jullie zijn al online dus zorg dat het er goed uitziet.
Sms met een bcc naar je volgers en de rest van de wereld
New & social media dci 02 29-2012
<ul><li>Interactive communication (community building) </li></ul><ul><li>Intern with employees and employees with each other; </li></ul><ul><li>With customers, suspects en prospects; </li></ul><ul><li>met de labour market; </li></ul><ul><li>Company presentation and awareness, </li></ul><ul><li>Improve online visibility and find ability; </li></ul>We need to do! Facebook, Twitter, Linkedin! ooH…. why?
Van MEDIA naar SOCIALE MEDIA First newspaper published Computer 1970 1752 1916 1930 ’ s 2010 TV Radio
Mobile internet is now were wired internet was 3 years a go. We use internet more on cellphones now than we used internet on the computer 4 years ago.
Social media Bookmarks Make your content sharable
We need tot do Facebook, Twitter en Linkedin! Ojah…. Waarom dan? <ul><li>Aanpak: </li></ul><ul><li>Doel </li></ul><ul><li>Doelgroep </li></ul><ul><li>Strategie </li></ul><ul><li>Vormgeving </li></ul><ul><li>Content </li></ul><ul><li>Beheer / monitoring </li></ul><ul><li>Social Media is niet gratis! </li></ul><ul><li>Social Media kost tijd! </li></ul>