3. Product/ Service Description
FA102a,
Research and Speculative
Product/Service Development
Julia Coyle
• Univers is clean and concise
• News Gothic commands the audience
• Both compliment each other by squaring off round
strokes
4. Nano-bots for the Brain
FA102a,
Research and Speculative
Product/Service Development
Julia Coyle
5. Nano-bots for the Brain
Assignment One, Research
Julia Coyle
“Living with Artificial Super-intelligence”
https://www.kurzweilai.net/in-print-gloucester-daily-times-living-with-artificial-super-intelligence
6. Nano-bots for the Brain
Assignment One, Research
Julia Coyle
“Use nano-bots to connect the brain directly to the web” to
stay relevant with artificial-super intelligence (ASI).
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4914506/
7. Nano-bots for the Brain
Assignment One, Research
Julia Coyle
• ‘NanoRobots’ are “robotic devices able to perform tasks at
the nanoscale (billionth of a meter)
https://books.google.com/books?hl=en&lr=&id=UXZDAAAAQBAJ&oi=fnd&pg=PR3&dq=nanorobotics&ots=9wgnSiykFJ&sig=QxC5Y-
KE_MrurNZ2sIKRiO0npbk#v=onepage&q=nanorobotics&f=false
8. Nano-bots for the Brain
Assignment One, Future Product or Service
Julia Coyle
“Nano-bots Embedded in the Brain”
• Easily implantable
• Connects humans with computers
• Minimizes threat to humans by ASI
9. Nano-bots for the Brain
Source for Brand Character Words
Julia Coyle
Destiny’s Child
• “You thought that I'd be weak without ya, but
I'm stronger”
• “You thought I wouldn't grow without ya, now
I'm wiser”
• “I'm gon' work harder”
https://ew.com/article/2016/04/29/destinys-child-survivor-oral-history/
10. Nano-bots for the Brain
Naming Process
Julia Coyle
Instant + Advanced + Assist = Instansd
11. Nano-bots for the Brain
Brand Character Diagram
Julia Coyle
Instansd
Persona Purpose
Tone
wise
strong
hard worker
helpful
protector
determined
instant
advanced
intriguing
assist
connect
empower
Language
16. Nano-bots for the Brain
Speculative Questions for Discussion and Inspiration
Julia Coyle
17. Nano-bots for the Brain
Twitter Campaign Research
Julia Coyle
https://www.entrepreneur.com/article/306345
• Information you are delivering should be
valuable to audience
• Create a call to action that catches attention
“Secrets to a Successful Twitter Campaign”
18. Nano-bots for the Brain
Twitter Campaign Research
Julia Coyle
• Draw in audience with a scroll-
stopping photo
• Pose a question, pose a problem and
present a solution
“Set up a Successful Twitter Advertising Campaign”
https://sproutsocial.com/insights/twitter-advertising/
19. Nano-bots for the Brain
Twitter Campaign Research
Julia Coyle
• Have a consistent style
• Implement a hashtag
• Find narratives users can relate to
“Best Twitter Marketing Campaigns”
https://brand24.com/blog/best-twitter-marketing-campaigns/
26. Nano-bots for the Brain
Sound Design Exploration
Julia Coyle
Strong
Cold wind and cold water,
The strong mind of an elder daughter,
Roots and muscles of a tree—
These go through us vitally.
Cleave the hill and groove the rock—
What can stand the upward shock.
“Strong”, Barbara Ackerman, 1927
27. Nano-bots for the Brain
Sound Design Exploration
Julia Coyle
Strong
Afraid of the dark, afraid of love,
Of anything
That would poise on the high windy air
On a stone wing.
They look with pity and regret at steel
Flanked against the sky,
But strong men learn to love a building
Before they die.
“Strong Men Love a Building”, Willard Maas, 1933
28. Nano-bots for the Brain
Sound Design Exploration
Julia Coyle
Strong
No matter to what length
We live as men of brain,
We get our human strength
From sun and rain.
“Out Human Strength”, Paul Engle, 1939
29. Nano-bots for the Brain
Sound Design Exploration
Julia Coyle
Sound Sources
• Natural Source: nature and lawnmower
• Mechanical Source: hammer hitting nails
• Electronic Source: electronic screwdriver
• Non-word Source: my voice
• Instrumental:
https://retired.sounddogs.com/previews/3475/mp3/628155_SOU
NDDOGS__mo.mp3