The document proposes using signs, pamphlets, and a sensory app to nudge consumers at a King Kullen grocery store to purchase and consume more fruits and vegetables. Currently, there is no signage or information provided to guide consumers in the produce section. The proposal suggests placing informational signs and pamphlets with recipes next to the produce, as well as developing an app to notify customers about recipe suggestions when they are near the produce. The goal is to encourage healthier eating behaviors without restricting choices.

1. Research, Branding, Motion Graphic Julia Coyle
Behavior Design Research and Proposal
Off-Campus Nudge
• Encourage consumers to buy and
eat more fruits and vegetables
• Location: King Kullen grocery store

2. Research, Branding, Motion Graphic Julia Coyle
Behavior Design Research and Proposal
Existing Condition
• No signage
• No nudge
Photo by Julia Coyle

3. Research, Branding, Motion Graphic Julia Coyle
Behavior Design Research and Proposal
Existing Condition
• No signage
• No direction
Photo by Julia Coyle

4. Research, Branding, Motion Graphic Julia Coyle
Behavior Design Research and Proposal
Existing Condition
• No information
or recipes
Photo by Julia Coyle

5. Research, Branding, Motion Graphic Julia Coyle
Behavior Design Research and Proposal
Artefact Group Behavior Change Cards Tip:
Put the user in control

6. Research, Branding, Motion Graphic Julia Coyle
Behavior Design Research and Proposal
Proposal
• Signs and pamphlets next to produce
• Sensory app that notify customers about
recipes when close to produce

7. Research, Branding, Motion Graphic Julia Coyle
Behavior Design Research and Proposal
Photo by Julia Coyle

8. Research, Branding, Motion Graphic Julia Coyle
Behavior Design Research and Proposal
Photo by Julia Coyle