slides

1. Julia Coyle FA102b Professor Klinkowstein
Research from the Web
Article
http://www.iftf.org/future-now/article-detail/the-fleet-car-and-rider/
“The Fleet/Car and Rider”

2. Julia Coyle FA102b
“The human edge in these situations might not be permanent,
since the algorithm will learn from human interventions—
assessing performance, learning tactics, and building
improved algorithms.”
Professor Klinkowstein
Research from the Web
Quote

3. Julia Coyle FA102b Professor Klinkowstein
Research from the Web
Image

4. Julia Coyle FA102b Professor Klinkowstein
Draft Product or Service Description
Magnetic force dividers that nudge drivers to prevent car
collision when merging

5. Julia Coyle FA102b Professor Klinkowstein
• People who drive often
• 20-65 years old
• Marketed toward defensive/safe drivers
• Drivers who are distracted
• Less confident, unsure
• Always on the go/hectic lifestyles
User/Customer Experience Map
Persona Description

6. Julia Coyle FA102b Professor Klinkowstein
• Alerts and prevents drivers from switching into occupied
lanes
• Magnetic lane dividers restrict drivers from merging
• Minimizes car blind spots
• Prevents car accidents
User/Customer Experience Map
About the Product

7. Julia Coyle FA102b Professor Klinkowstein
• Consideration: product appears on car-related websites
• Use: reviews, social media posts
• Post-use: rating the product, leaving review about driving
experience
User/Customer Experience Map
Encountering the Product On-Line, channels and touchpoints

8. Julia Coyle FA102b Professor Klinkowstein
User/Customer Experience Map
Encountering the Product Off-Line in offline channels and touchpoints
• Consideration: sees product at automobile shows
• Use: observing product in action on the road
• Post-use: decrease in fatalities

9. Julia Coyle FA102b Professor Klinkowstein
User/Customer Experience Map
Sketch