3. Product/ Service Description
FA102a,
Research and Speculative
Product/Service Development
Julia Coyle
• Univers is clean and concise
• News Gothic commands the audience
• Both compliment each other by squaring off round
strokes
4. Nano-bots for the Brain
FA102a,
Research and Speculative
Product/Service Development
Julia Coyle
5. Nano-bots for the Brain
Assignment One, Research
Julia Coyle
“Living with Artificial Super-intelligence”
https://www.kurzweilai.net/in-print-gloucester-daily-times-living-with-artificial-super-intelligence
6. Nano-bots for the Brain
Assignment One, Research
Julia Coyle
“Use nano-bots to connect the brain directly to the web” to
stay relevant with artificial-super intelligence (ASI).
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4914506/
7. Nano-bots for the Brain
Assignment One, Research
Julia Coyle
• ‘NanoRobots’ are “robotic devices able to perform tasks at
the nanoscale (billionth of a meter)
https://books.google.com/books?hl=en&lr=&id=UXZDAAAAQBAJ&oi=fnd&pg=PR3&dq=nanorobotics&ots=9wgnSiykFJ&sig=QxC5Y-
KE_MrurNZ2sIKRiO0npbk#v=onepage&q=nanorobotics&f=false
8. Nano-bots for the Brain
Assignment One, Future Product or Service
Julia Coyle
“Nano-bots Embedded in the Brain”
• Easily implantable
• Connects humans with computers
• Minimizes threat to humans by ASI
9. Nano-bots for the Brain
Source for Brand Character Words
Julia Coyle
Destiny’s Child
• “You thought that I'd be weak without ya, but
I'm stronger”
• “You thought I wouldn't grow without ya, now
I'm wiser”
• “I'm gon' work harder”
https://ew.com/article/2016/04/29/destinys-child-survivor-oral-history/
10. Nano-bots for the Brain
Naming Process
Julia Coyle
Instant + Advanced + Assist = Instansd
11. Nano-bots for the Brain
Brand Character Diagram
Julia Coyle
Instansd
Persona Purpose
Tone
wise
strong
hard worker
helpful
protector
determined
instant
advanced
intriguing
assist
connect
empower
Language
