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Diagnosis via Smartphone Victor Daniel-Kalio
FA102a, Research, Product Proposal and Multimedia
Explorations
Victor Daniel-KalioDiagnosis via Smartphone
“These fast, low-cost medical technologies will replace
ultrasound and X-rays for specific uses”
Assignment One, Research
http://www.kurzweilai.net/these-fast-low-cost-medical-technologies-will-replace-ultrasound-and-x-rays-for-specific-uses
Victor Daniel-KalioDiagnosis via Smartphone
-“You’ll simply hold your phone up to your neck for a
minute or two”
Assignment One, Research
http://www.kurzweilai.net/these-fast-low-cost-medical-technologies-will-replace-ultrasound-and-x-rays-for-specific-uses
Victor Daniel-KalioDiagnosis via Smartphone
“Advancements in technology have always had major
impacts in medicine”
Assignment One, Research
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3510747/
Victor Daniel-KalioDiagnosis via Smartphone
“Is the future of medicine really in the smartphone?”
Assignment One, Research
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4756052/
Diagnosis via Smartphone Victor Daniel-Kalio
“Diagnosis via Smartphone”
Real-time health checks
Problem solution finder
Anywhere you are
Diagnosis via Smartphone Victor Daniel-Kalio
Source for Brand Character Words
Florence + The Machine
Song - Only if For A Night
Diagnosis via Smartphone Victor Daniel-Kalio
Naming Process
Revolutionize Medicine Experiment
Final Word: Exinol
Diagnosis via Smartphone Victor Daniel-Kalio
PERSONA PURPOSE
TONELANGUAGE
honor
strange
dancing
practical
solution
re-alight
concentrate
clear
light
ceremonial
dream
surreal
exinol
Brand Character Diagram (with Original Words)
Diagnosis via Smartphone Victor Daniel-Kalio
PERSONA PURPOSE
TONELANGUAGE
honorable
strange
happy
practical
solution
re-ignite
smart
clear
effervescent
ceremonious
dreamy
surreal
exinol
Brand Character Diagram - Final.
Victor Daniel-KalioDiagnosis via Smartphone
• No boring stock images
Twitter Campaign Research
https://business.twitter.com/en/blog/do-dont-Twitter-images.html
• Create templates
• No bland colors
• No illustrations
Victor Daniel-KalioDiagnosis via Smartphone
• Campaign should fit your goal
Twitter Campaign Research
https://www.socialmediaexaminer.com/build-a-twitter-ad-campaign/
• Target the right audience
• Set up a website tag
• Campaign optimization
Victor Daniel-KalioDiagnosis via Smartphone
• Promote fresh content
Twitter Campaign Research
http://www.webseoanalytics.com/blog/12-tips-for-developing-a-successful-twitt
• Be responsive
• Answer questions
Victor Daniel-KalioDiagnosis via Smartphone
Twitter Campaign
(1/3) And thus, a transcendence begins. A great reveal is upon us.
Follow along, retweet as we go. #YourLifeYourHands
Victor Daniel-KalioDiagnosis via Smartphone
Twitter Campaign
(2/3) Our body is ours. Our #health - that’s on us. Therefore, the
#medicine must be in our hands. #YourLifeYourHands
Victor Daniel-KalioDiagnosis via Smartphone
Twitter Campaign
(3/3) Launching Exinol. The innovative new app that puts your
#health in your hands. #YourLifeYourHands
Victor Daniel-KalioDiagnosis via Smartphone
Twitter Analytics
Bitly Analytics
Victor Daniel-KalioDiagnosis via Smartphone
Twitter Analytics
Google Analytics
Victor Daniel-KalioDiagnosis via Smartphone
Twitter Analytics
Twitter Analytics
Victor Daniel-KalioDiagnosis via Smartphone
Twitter Analytics
Victor Daniel-KalioDiagnosis via Smartphone
Sound Design Exploration: Promotional Podcast Intro
https://soundcloud.com/victor-daniel-kalio/designclass-podcast-
sound

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Part 5

  • 1. Diagnosis via Smartphone Victor Daniel-Kalio FA102a, Research, Product Proposal and Multimedia Explorations
  • 2. Victor Daniel-KalioDiagnosis via Smartphone “These fast, low-cost medical technologies will replace ultrasound and X-rays for specific uses” Assignment One, Research http://www.kurzweilai.net/these-fast-low-cost-medical-technologies-will-replace-ultrasound-and-x-rays-for-specific-uses
  • 3. Victor Daniel-KalioDiagnosis via Smartphone -“You’ll simply hold your phone up to your neck for a minute or two” Assignment One, Research http://www.kurzweilai.net/these-fast-low-cost-medical-technologies-will-replace-ultrasound-and-x-rays-for-specific-uses
  • 4. Victor Daniel-KalioDiagnosis via Smartphone “Advancements in technology have always had major impacts in medicine” Assignment One, Research https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3510747/
  • 5. Victor Daniel-KalioDiagnosis via Smartphone “Is the future of medicine really in the smartphone?” Assignment One, Research https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4756052/
  • 6. Diagnosis via Smartphone Victor Daniel-Kalio “Diagnosis via Smartphone” Real-time health checks Problem solution finder Anywhere you are
  • 7. Diagnosis via Smartphone Victor Daniel-Kalio Source for Brand Character Words Florence + The Machine Song - Only if For A Night
  • 8. Diagnosis via Smartphone Victor Daniel-Kalio Naming Process Revolutionize Medicine Experiment Final Word: Exinol
  • 9. Diagnosis via Smartphone Victor Daniel-Kalio PERSONA PURPOSE TONELANGUAGE honor strange dancing practical solution re-alight concentrate clear light ceremonial dream surreal exinol Brand Character Diagram (with Original Words)
  • 10. Diagnosis via Smartphone Victor Daniel-Kalio PERSONA PURPOSE TONELANGUAGE honorable strange happy practical solution re-ignite smart clear effervescent ceremonious dreamy surreal exinol Brand Character Diagram - Final.
  • 11. Victor Daniel-KalioDiagnosis via Smartphone • No boring stock images Twitter Campaign Research https://business.twitter.com/en/blog/do-dont-Twitter-images.html • Create templates • No bland colors • No illustrations
  • 12. Victor Daniel-KalioDiagnosis via Smartphone • Campaign should fit your goal Twitter Campaign Research https://www.socialmediaexaminer.com/build-a-twitter-ad-campaign/ • Target the right audience • Set up a website tag • Campaign optimization
  • 13. Victor Daniel-KalioDiagnosis via Smartphone • Promote fresh content Twitter Campaign Research http://www.webseoanalytics.com/blog/12-tips-for-developing-a-successful-twitt • Be responsive • Answer questions
  • 14. Victor Daniel-KalioDiagnosis via Smartphone Twitter Campaign (1/3) And thus, a transcendence begins. A great reveal is upon us. Follow along, retweet as we go. #YourLifeYourHands
  • 15. Victor Daniel-KalioDiagnosis via Smartphone Twitter Campaign (2/3) Our body is ours. Our #health - that’s on us. Therefore, the #medicine must be in our hands. #YourLifeYourHands
  • 16. Victor Daniel-KalioDiagnosis via Smartphone Twitter Campaign (3/3) Launching Exinol. The innovative new app that puts your #health in your hands. #YourLifeYourHands
  • 17. Victor Daniel-KalioDiagnosis via Smartphone Twitter Analytics Bitly Analytics
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  • 21. Victor Daniel-KalioDiagnosis via Smartphone Sound Design Exploration: Promotional Podcast Intro https://soundcloud.com/victor-daniel-kalio/designclass-podcast- sound