The document discusses research conducted to better understand the target audience for an R&B artist named Eva. Surveys were distributed to fans of a similar artist, Jorja Smith, to learn about their demographics, music preferences, and opinions on how an R&B music video should be styled. The research found that the audience is mostly female aged 16-25 who enjoy the R&B genre. They also preferred that an R&B video feature low-key lighting and illustrations over disjunctive styles and could be set in various indoor or outdoor locations. This feedback will help tailor Eva's upcoming music video to her target audience.

2. Profiling our audience
Audiences are very important to the music industry as producers need to know their
audiences tastes so they can tailor the products to suit them. Being familiar with your
audience is required, which is why we have conducted research into audiences of
similar artists to our artist Eva.
To get to know our audience better, I contacted a fan of the original artist of our song
through Instagram to hear her opinions. I also set up a survey on SurveyMonkey and
sent it to people within our audience demographic.

3. Audience Feedback
I sent a link to our survey to a few people who had been following Jorja Smith on Instagram and to people that I
know. From the survey I found that they were all from the ages 16-25. I also found that a majority of our
audience may be female. We found out information about our audience’s socio-economic groupings.
C1 Group
C2 Group
E Group

4. We found that mainstream artists
may be slightly more popular than
independent artists
We also found out that most of our
audience was interested in the R&B
genre, showing that their tastes are
consistent as Jorja Smith is an R&B
artist

5. After finding out our audiences interests, we wanted to find out their opinions on how an R&B/Soul
video should look
Most of our audience think
we should incorporate Low-
key lighting in our video
None thought our video
should be a disjuncture
video
There was almost a split
between an illustration video
and an amplification video

6. Lastly, we found a split
between where fans
thought would be a good
location for a R&B/Soul
music video

7. I had similar findings from my conversation with a fan of Jorja Smith
This shows that audiences of
certain artists may be
consistent with their genre
choices
This may mean that audiences
like it when artists tackle real
life issues that they can relate
to
Audiences may like when
artists wear popular street-
style clothing as they feel a
connection to the artist
Many of our target
audience believe low-key
lighting is best for our
video

8. From this feedback we have gained helpful target audience research that we will
definitely incorporate into our music video. We have also found that although
someone may be a fan of an independent artist, they may sometimes prefer to
listen to mainstream artists.
Overall we have found that fans of this genre would prefer if an R&B/Soul music
video followed its genre conventions.