Joyal McNeil has over 13 years of management experience in the cosmetics and retail industries. She has a proven track record of leading teams, developing strategies to achieve financial goals, managing operations, and driving sales. Her experience includes roles as a boutique manager, brand manager, retail manager, and co-founder of an event planning company.

1. JOYAL MCNEIL
136-10 221 street
Laurelton, NY 11413
917-549-3218
joyalmcneil@gmail.com
Summary: I have 13 years of management experience, a record of increased responsibility,
variety in job assignments, and solid accomplishments. I am an autonomous leader and a
creative problem solver.
Professional Experience
October 2012-Present Bare Escentuals, NY
Boutique Manager, Times Square and SoHo
Build business strategy to achieve financial goals through talent development,
creative inspiration, and business intelligence
 Responsible for building a client based business
 Motivate, inspire, and lead a team to achieve personal and team productivity goals
 Use Key Performance Indicators to analyze business and develop action plans
 Manage a team of 12, including a leadership team
 Manage payroll budget
 Train and coach the team to achieve sales bonus and maximize productivity
 Create and maintain a positive internal and external client experience
 Manage boutique operations, including marketing and visual directives, to ensure
consistency and compliance
 Serve as a senior manager in the district, over seeing the district when the District
Manager is out of office. Point person for all operational questions and manager in
charge of talent development and ranking district performance
 Execute successful in-store, off-site, and “Influencer” events
 Manage locations that consistently ranked #1 for average dollar sales and items per
transaction in the NYC district.
 Develop relationships with other retailers and groups to drive sales and create self-
generated revenue
August 2011-October 2012 Sarah Woode Cosmetics, NY
Brand Manager
Develop, plan, and implement marketing activities to increase brand value
 Lead market research to understand customer perception and behavior to formulate
effective marketing strategies for maximum visibility and performance
 Develop surveys and focus groups to collect data about customer perceptions
 Responsible for leading sales team with strategies for customer acquisition and retention
 Manage and re-create brand image and identity including a new logo, tagline, visibility on
social media platforms, a redesigned website, and product placement
 Oversee product design including product development and package design
 Attend industry events to source vendors and conduct competitive analysis
 Ensure business operations met standards that maintained brand integrity.

2. December 2008-October 2012 Detailed Events NYC, LLC.
Co-Founder and Chief Creative Design Officer
Create and coordinate events, cultivate relationships, aid in growth of new and existing
businesses, and develop lifestyles and brands. Highlights of the role include:
 Develop event/marketing concepts for wide range of client specific needs
 Outsource additional clientele/government officials for store openings
 Create annual/sponsored NYC events
 Provide public relations/marketing services
 Troubleshoot/delegate/manage large scale and private events
 Construct detailed event timelines to facilitate efficient planning
October 1999-December 2008 M.A.C Cosmetics, NY
Retail Manager:M.A.C Macy’s, M.A.C Harlem, M.A.C Flagship SoHo
Key accomplishments include:
 Achieved M.A.C Harlem’s fiscal 2005 plan, exceeding 2004 sales by 6%, and
established the store’s position as one of the top most turned around businesses
 Managed and coordinated the opening of new stores
 Trained and supervised over 50 employees
 Managed physical inventory decreasing shortage to -.39% from -3.20%
 Planned innovative retail events often exceeding plan by an average of 30% per event
 Assisted in product development and launches
 Created team building meetings that helped to improve team morale
 Promoted 5 team members into managerial roles in one fiscal year
 Conflict resolution and clear concise communication
 Facilitated a segment of Basic Training for new employees in region
 Led team to place in Top 5 for Customer Retention Maintenance in the country
 Designed and implemented S.I.M.P.L.E; pilot management training tool and “In The
Know”; weekly memorandum highlighting team achievements and company news
Education Bachelor of Arts, English, State University of New York at Stony Brook
Skills JDA (Retail Management Software), Microsoft Office (Word/Excel/Outlook)