A learning assignment about the segmentation strategy Lego used to target youths ages close to 10 years old. These initiatives, built using the core foundation of their business, helped to revitalize and develop a successful business process which has revitalized the brand and brought millions of children the opportunity to challenge and compete in educational programs.

1. Marketing
ILA - LEGO

2. History/Patent/Company Differentiation
ILA - LEGO

3. ILA - LEGO
Segmented markets, age groups, educational programs for
schools Online Poll
ILA - LEGO

5. Where segmentation occurs
ILA - LEGO

6. ILA - LEGO
How successful was the strategy