Joshua V. Jackson has over 15 years of experience in executive sales, sales management, and marketing roles across various industries. He holds an MBA and BS in Industrial Engineering Technology. His experience includes leading teams to develop new products and grow strategic partnerships. He has consistently exceeded sales quotas and increased market penetration through strategic marketing approaches.

1. JOSHUA V. JACKSON
Cell: 615-917-1009 - Email: joshuavjackson@yahoo.com
Linkedin: www.linkedin.com/in/joshuavjackson
Executive Sales, Sales Management, and Marketing Professional
Professionally trained sales and sales management leader with experience in B2B Environments. Skill Sets
include: BI, SAAS, ERP, CRM, EAM, SMS, ESM, SCADA software, engineering services, engineering
software, industrial manufacturing, oil and gas, automotive manufacturing, chemical manufacturing,
pharmaceutical manufacturing, civil construction, residential construction, commercial construction, structural
engineering, demand generation, demand fulfillment,
Professional Training and Certificates: Consultative Selling, Sandler Selling, Insight Selling, Professional
Selling Skills Level III.
EDUCATION
MBA with emphasis in Marketing and Finance; Mississippi State University; Starkville, Mississippi; 2009
(maintained 3.5 GPA while working full time)
BS in Industrial Engineering Technology with double minor in Math and Business; Mississippi State University;
Starkville, Mississippi; 2002 (President’s List Scholar and Dean’s List Scholar with 3.6 GPA in major)
EXPERIENCE
Louisiana Pacific Corporation; Nashville TN. March 2016-Present
Growth and Innovation BDM
Recruited to lead an executive team toward New Product development and deployment. This includes market
analysis, business plans,Go-to-market strategy,Route to market, marketing strategies,and trial periods using
Stage/gate processes to drive success.
PREDICTIVE SOLUTIONS; Dallas, Texas June 2011-March 2016
Software Business Development
Recruited by a leading software company to develop and grow strategic business partnerships in the southern US,
Mexico, Central America, and Virgin Islands. Accomplishments include:
- Hired to directly sell and market to Fortune 500 companies
- Successfully sold: Honda NA, Nissan, Toyota,BMW, ExxonMobil Global plus 25 additional companies.
- Developed strategic relationships in Oil and Gas with Fortune 1000 organizations
- Increased new market penetration by focusing on marketing and direct delivery of value proposition
- Exceeded development quota in the oil and gas industry as well as top Fortune 500 companies.
LIQUID ENVIRONMENTAL SOLUTIONS; Dallas, Texas 2010 – May 2011
Director of Industrial Sales
Actively recruited by this privately owned chemical treatment company to establish an industrial sales division that
ultimately served 48 states.Representative accomplishments included:
- Developed industrial sales from $11 million to $32 million with direct P&L responsibilities.

2. - Used SWOT analysis to determine market trends as well as improve communication between sales and
operations
- Developed KPI’s and Dashboards to measure performance and increase revenue performance
- Grew industrial sales from 20% oftotal revenue to 48% oftotal revenue by developing and delivering
key value propositions to the market.
- Developed and implemented market analysis that consisted of customer analysis, value creation,
market segmentation, customer relationship marketing, competitor analysis, and source
advantage
- Developed strategic relationships with such organizations as UNIVAR, Ashland, and Veolia
- Secured the largest industrial customer in company’s history, BP oil and gas company ($2 million)
and created company’s first national accounts programto develop other major industrial accounts.
- Expanded to California, Nevada, New Mexico, Iowa and Oklahoma; trained new sales people in existing
key markets resulting in increased sales of 60% inKansas City, 33% inMobile and 65% inChicago,
and managed a 0% decline in Jacksonville’s changing market.
- Established completely new branding, marketing message and marketing strategy to leverage
competitive differentiators and installed upgraded compensation program to drive revenue growth.
- Focused marketing efforts on product positioning, branding, product line-strategies, market based
pricing and marketing communication to build a concise brand image across the US.
LAFARGE INTERNATIONAL; Phoenix,Arizona 2008 - 2010
Assistant Sales and Marketing Director - Western US
Promoted to this position after seven months severing the Western US Business Unit in evaluating product mix,
selling strategies,and marketing. Was asked to move to the corporate offices in Virginia after my location was
closed.
Sales and Logistics Manager
Recruited by the world’s largest manufacturer of rock, sand, cement, asphalt, and other similar civil construction
materials just prior to the economic crisis of 2008. Initially managed $32 million sales in western US before promotion
to report to the Director of Sales and Marketing and focus on restructuring key management roles, responsibilities and
training for the changed economy. Representative accomplishments included:
- Countered collapse of the civil construction market during 2008 - 2010 with creative approaches ,
processes and systems to drive revenue efficiencies and capitalize on innovative market penetration
strategies.
- Implemented a 10.5% price increase in a down economy by identifying market needs that competitors
could not supply.
- Increased bottom-line logistics profit and cash flow by outsourcing transportation requirements to
contract haulers.
- Improved margins, profit and cash flow by reducing days sales outstanding through new accounts
receivable procedures that improved collections from 52 days to 33 days.
SCHUFF; Phoenix, Arizona 2006 - 2008
Western Division Sales Manager
Led team of seven sales representatives and 14sales support people/engineers in territory comprised virtually all states
west of the Mississippi River for this $1 billion commercial building materials manufacturer. Representative
accomplishments included:
- Increased sales 27% by carefully analyzing and refocusing the territory’s market developme nt
strategy.

3. - Responsible for both top line and bottom line performance on the P&L
- Developed and Delivered key value proposition which allowed SSI to acquire the largest project in
company history
- Set division annual growth record in achieving $62 million total sales.
- Increased market penetration by 76% in California, a key emerging market by implementing the
4P’s of marketing: Product, Placement, Pricing, and Promotion.
- Increased price per ton from $1,270 to $1,750, which was almost twice that of the eastern region.
- Built key C-level relationships while expanding into four new markets: Nevada, Washington,
Colorado and Utah.
WEYERHAEUSER; Memphis, Tennessee 2002 - 2006
Market Development Manager –Engineering Software (2004 - 2006)
Promoted by this residential truss joist manufacturer into a newly created regional position to increase sales, brand
recognition, and strategic customer alliances in new markets by building strong product acceptance,plus pull through
and push strategies focused on increased market penetration. Representative accomplishments included:
- Implemented strategic marketing approach that led to 85% market share increase.
- Won Innovator Award from among 14,000 employees for creative marketing strategy to achieve
market penetration through working with Research and Development to meet market conditions
encouraging appropriate building code revisions in Memphis that competitors could not meet, which
became the company’s most profitable product with a 70% markup.
- Used Gap Analysis to determine product offering and new product roll out within the Southeastern
US
- Used key marketing metrics such as “Offensive Strategy” which incorporates: invest to grow,
improve position, and new market entry to grow market share.
- Developed key customer accounts in new markets, which increased the market by 41% .
- Developed pull-through marketing strategy with targeted print, TV and radio advertising that
increased market penetration from 70 end-users to 220 end-users, which also included distributor
growth from two to five distributors.
- Used SWOT analysis to develop key initiatives and uncover market opportunities
- Communicated with team to deliver customer voice to R&D as well as to operational team
- Contributed “value engineering” assessments designed to achieve a competitive advantage.
- Developed consultative sales skills through the use of technical expertise and engineering knowledge.
CORPORATE TRAINING
Corporate Finance for Decision Making, Executive Coaching and Mentoring, Executive Market Strategy,
Professional Selling Skills 1-3, Lafarge's Management Training Program, WeyerhaeuserManagement Training
Program, “I-Speak" Communication, Dale Carnegie's “Lifetime Plan for Success” course,Sandler Sales, Insight
Selling.