2. Branding tells your customers exactly who you are. It sets your
what you provide customers with that other businesses don’t. Our four-
leaving no doubt as to how it should be presented.
OUR PROCESS
3. Description Brand research determines a clear course of action;
the business’s past performance. These factors help us determine
what services should be used to reach the desired audience.
BRAND RESEARCH
4. STAKEHOLDER RESEARCH
YOU ARE OUR MAIN FOCUS
Description
COMPANY
HISTORY
GOALS FOR THE
BUSINESS
YOUR PERSPECTIVE
ON YOUR BRAND
5. CURRENT CLIENT
DISCOVERY
YOUR EXISTING CLIENTS
Description
what potential clients want or don’t want from your business. We
How long have you
been a customer?
What
advantage
do our services
provide you with
that others
do not?
What
areas of our
service would
you suggest
we improve
upon?
How did you hear
about our company?
6. POTENTIAL CLIENT
DISCOVERY
DISCOVERING A NEW MARKET
Description
and do not want from the brands they choose to interact with. We will identify
clientele discovery.
CASE STUDY
Flatgoods Furniture
WE HIT THE STREETS & ASKED:
Would you be interested in
furniture made of cardboard?
Why/why not?
How long would you expect the
furniture to last?
What would you expect to pay for
a shelf, chair, desk, ect.?
What is another market you expect
cardboard furniture to be in?
7. COMPETITIVE AUDIT
YOUR COMPETITORS
Description A thorough audit of your competitors will allow an insight into the
to compete. We will identify the three strongest players in this space and compare our
clienteles’ expectations as well as our potential clients expectations to your competitors.
8. BIG IDEA
YOU ARE OUR MAIN FOCUS
Description The Big Idea is the culmination of extensive research and coordination that allows
The Big Idea
SHAREHOLDER
RESEARCH
CURRENT CLIENT
RESEARCH
COMPETITIVE
AUDIT
POTENTIAL
RESEARCH
