In this simple guide, You will learn step by step process of how to craft a bold unique selling proposition USP.

1. Branding Foundations
Unique Selling Proposition
By Nour Boustani
Nour Boustani | Nourb.com

2. What is a business?
A business is a Group of activity that works together to deliver
value to a specific type of customers in exchange for their
money.
Product/Service Idea Product Creation Targeted Marketing Sales & Distribution
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3. What is value?
For your business to be successful and marketable,
it should focus on delivering benefits to your
customers, some of those benefits are:
Save TimeSave Money Solve A Problem Lifestyle & Prestige
Nour Boustani | Nourb.com

4. Unique
Selling
Proposition
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5. What is a
unique selling
proposition?
USP = Specific
target audience
+ Differentiation
Nour Boustani | Nourb.com

6. If someone asks
you: Why should I
buy your brand
products?
What does
that mean?
Your unique selling
proposition must
provide a specific and
compelling answer!
Nour Boustani | Nourb.com

7. 3 Steps
For positioning your business.
For your business to success in the marketplace you must place it in the right environment
and offer people a compelling reason to buy which is your USP, to create a unique selling
proposition you have to consider:
Understand your customers Understand your product Understand the competition
1 2 3
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8. Step 1 :Understand your
customers
wiifm
What’s in it for me?
To better understand your customers, you have to stop
thinking like a business owner who thinks about profit
and sales and start thinking like consumers.
Consumers always
think of value and
benefits; they
always compare the
value of your
product to the price
they will pay.
Nour Boustani | Nourb.com

9. What problems do they have ?
How can we provide more benefits to them ?
Who are our
target customers ?
How to improve their experience ?
1
2
3
4
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10. Searching
For
Ideal
Customers

11. Location

12. Shopping
Infrastructure

13. Culture

14. Shopping
Habits

15. Income

16. Age

17. Gender

18. Lifestyle

19. Pain Points

20. You don’t
need to
serve
everyone

21. • Female
• Male
Gender
• > 10
• 11 - 19
• 30 - 39
• 40 - 49
• 50 - 59
• 60 +
Age
• > $5K
• $ 5K ~ $15K
• $ 15K ~ 25K
• $ 25K ~ 50K
• $ 50K ~ 75K
• < $ 75K +
Income
• Modern
• Bohemian
• Communal
• Nomadic
• Fitness Focused
• Hyper Organized
Lifestyle
• Music
• Motivational Quotes
• Meditation Music
• Non-Fiction Books
• Fiction Novels
• Documentaries
Interests
• No Time
• No Money
• No Skills
• No Education
• No Process
• Low Self-Esteem
Pain Point
Connect & Match
Your Audience.
Profile 1
Profile 2
Nour Boustani | Nourb.com

22. Name : Mark
Age : 14
Gender : Male
Income : $ 300 / Month
Lifestyle : Bohemian
Interest: Meditation Music
Pain Points : No Money | No
Process
Name : Sally
Age : 30
Gender : Female
Income : $ 1200 / Month
Lifestyle : Hyper
Organized
Interest: Non-Fiction
Books
Pain Points : No Time
Identify
Your
Customers
Profile
Nour Boustani | Nourb.com

23. Step 2 : Understand your
Product
How does your product,
service solve your customers’
problems and improve their
lives?
Increase time / work efficiency
Offer more options
Offer better lifestyle
Offer faster delivery time
Your Offer
Nour Boustani | Nourb.com

24. Step 3 : Understand your
competition
How does your product or
service create more value
than your competitor’s
products?
Is it faster, cheaper, more efficient, more creative …. ?
Nour Boustani | Nourb.com

25. Levi’s USP

26. Segment : upper class and Upper Middle Class .
Target Group : people who want a blend of style and Comfort .
Positioning : outgoing and stylish quality jeans .
Levi’s Jeans USP :
Oldest Jeans Brand yet modern

27. Study their images style and notice how
do they communicate their USP with their
target group.

28. Study their products pricing and notice
how it aligns with their target group.

29. Come By And Say Hi!
Nour Boustani
nourboustani
nourboustane
www.nourb.com
nour@nourb.com