Increase profitability and NOT look like a hobbyist. With your unique USP you can charge more and separate your business from the competition.

1. Branding
to grow your Machine Quilting Business

2. Step ONE
Find and keep more customers with your USP.

3. Step ONE
Your USP will Separate
you from the competition
giving you brand recognition.

4. Step ONE
Making your machine quilting
business unique, special,
rewarding.

5. Step ONE
When you do separate your business you justify
profitable pricing of services and products.
• Because NOW you will not looked upon as a hobbyist.
• No one can think you have no overhead expenses if
your business is located in your home.

6. Step ONE
Find your USP - Unique Selling Position
Look at this from your
Customer’s Point of View.

7. Step ONE
Find your USP - Unique Selling Position
Don’t use the word “quality”.
Quality is already expected.
Use words that separate you
from those businesses
that use the word quality.

8. Step ONE
Find your USP - Unique Selling Position
List:
1. 5 - reasons to buy from me
2. 4 – main things customers
don’t like about the competition
3. 4 - reasons why I am
an authority (Blue Ribbons, etc.)

9. Step ONE
Find your USP - Unique Selling Position
Next we will find the exact words for your USP by
looking at:
1. Fact
2. Feature
3. Benefit
4. Promise/Claim
5. Offer
6. Idea - story

10. Step ONE
Find your USP - Unique Selling Position
For each on your list write ONE:
1. Fact
example: location – or you could use type of
machine, education, etc.
(Don’t use a specific location in case you would move.)

11. Step ONE
Find your USP - Unique Selling Position
For each on your list write ONE:
2. Feature of fact
example: 10 minutes from the loop

12. Step ONE
Find your USP - Unique Selling Position
For each on your list write ONE:
3. Benefit of feature
example: easy find, no shipping, no wasted time or
gas (note running away from problem)

13. Step ONE
Find your USP - Unique Selling Position
For each on your list write ONE:
4. Promise/Claim
example: quick delivery, convenient parking and
pick-up on your schedule

14. Step ONE
Find your USP - Unique Selling Position
For each on your list write ONE:
5. Offer
example: – three week delivery in July or if dropped
off by certain date

15. Step ONE
Find your USP - Unique Selling Position
For each on your list write ONE:
6. Idea
example: – tell your story with photos, testimonials
with real customers or local celebrities when you
deliver or they pick-up their quilt
A testimonial should address every doubt and fear of prospective customer. In fact it would better if you
wrote the testimonial for them from their point of view. Explaining how your service benefited them directly.

16. Step ONE
Find your USP –
Unique Selling Position
Look on Google, Social
Media, local ads, brochures,
etc… find the most common
words used other than quality.

17. Step ONE
Find your USP - Unique Selling Position
Now write a 6-10 word TAG line to appear
consistently on your business cards, website,
anywhere in print or verbally introducing
yourself and your business.
My tag line - “Quilter to the Stars” what’s yours?

18. Step ONE
Find your USP –
Unique Selling Position
Now start branding you,
your GOOD NAME, and
your business with your
new TAG line.

19. Thank you...
To your business
sustaining success...Sally
com