2. It’s important to decide how your brand will be portrayed
in print. We will develop and design print strategies that
best serve your company, including print advertising,
promotional packages and specialty items.
A DEFINITION
3. PROJECT DETAIL
DEFINE WHAT IT IS WE ARE MAKING
Description To determine what form of print design will best serve your brand, we
first need to answer some fundamental questions. What is it? Who will see it? When
and how will it be used? How much will it cost, and what are its limitations?
CASE STUDY: ENGINE A Web Development Company
Print Specifications
8-Panel Mailer Fold
6” x 48” Finished Size
4 - Color Process
Paper Specifications
French Smart White
70 pd Cover
Aqueous Coating
Print Solution
Brochure introducing new brand
3 Dimensional
Emboss
4 Color Process
Offset
Printing
4. Typography
Color Palette
Logo Usage Image Usage
A B C a b c 1 2 3
REVIEW BRAND
YOUR EXISTING CLIENTS
Description Reviewing the building blocks of your brand helps identity
print design options that are both complimentary and at odds with its core
values. The DNA of your company’s identity, in the form of the Big Idea, brand
narrative and brand architecture, is in place for this very reason.
5. FIND INFLUENCE
RESEARCHING WHAT IS OUT THERE
Description The print approach now decided upon, we start looking at a wide variety of design
influences to help trigger a direction. We start the design process by pouring through large amounts
of creative work, including artistic and environmental inspiration, which provides us with inspiration
that, in turn, will feed into the work of your brand.
6. DESIGN
CASE STUDY | Flatgoods Furniture
Description Influences assembled, we can begin designing in earnest.
Numerous concepts will be refined and sketched out. Once committed to a
direction, we refine the sketches to create an illustration that will provide
the basis of a more precise computer rendering.
7. ADJUSTMENTS
FINALIZATION
Description A design has been distilled to its purest form; now it’s time for others to weigh
in. Our creative director and you, the client, can examine the work and offer up suggestions for
adjustments, which will be incorporated into the final piece.
Version
02
Version
03
