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New Directions in
User Experience
Immersive Look at Bots &
Conversational Commerce
HOST:
Joseph La Sac
@jlabliss
WELCOME
TO THE
FUTURE
Meet The Bots
Command Line Bots (ex. Unix)
Chatbots (two-way convo, no human.)
Personal Assistant Bots (ex. to follow)
Apps in Chat v. Chat in App
Chat In App: using conversation in-app.
Apps In Chat: using apps/bots in popular chat
platforms.
Notes:
- Discoverability
- Time-ordered view of conversation
Personal Assistance
Artificial Intelligence + Intelligent Assistance.
Conversational Commerce, aka #convcomm
Personal Assistance
How are bots used in the personal assistance space?
- To help client define the activity.
- To provide conversation while human assistance is
sought.
FB Messenger Bots
- Messenger allowing businesses to interact with
clients via chatbots.
- Example: Facebook’s in-app anonymous chat
service: Chatible
FB Messenger: Chatible
FB Messenger: Operator
FB Messenger: Operator
FB Messenger: Operator
FB Messenger: Operator
Operator’s ShoeBot
- There are a lot of types of shoes.
- The human needs to know: style, size, color, brand,
and any other relevant information to find the
client’s shoes.
Operator’s ShoeBot
Operator: Client-Facing
Experience of the Operator:
Operator: Client-Facing
7Cups “Noni” - The Friendly Bot
7Cups “Noni” - The Friendly Bot
7Cups “Noni” - The Friendly Bot
Attributes:
- Noni is a “Queue Bot”.
- Provides a conversation relevant to what the client would
like to engage in, i.e. therapy services.
- Gives the client something to do while they wait to be
connected to a person.
- Gives options, including STOP.
- Connects with the client in a way that demonstrates the
mission & professionalism of 7Cups.
Sensay: Awesome Humans
- SMS text service
- Finds “awesome humans” to help you find what
you’re looking for.
- Ask anything.
- Invite only.
Sensay: Awesome Humans
Mezi: Fast Follow, Personal Assistant App
Others:
- Kikbot.
- Chris Messina. The Year of Conversational Commerce
- Partyline: “The future is one simple interface.”
- Erika Hall: “[We are] rapidly approaching a future where humans text other
humans and only speak aloud to computers.”
- #Finchat
- Robin Chan. Uber + Operator. Scale.
- Chris Messina. The Year of Conversational Commerce
- Partyline: “The future is one simple interface.”
Future:

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New directions in user experience: an immersive look at bots & conversational commerce [2016]