some of our thoughts on creating and launching chatbots - from strategy to execution to optimization - getting things done is key.

1. CREATING INNOVATIVE DIGITAL EXPERIENCES
We build your Chatbot!

2. Chatbots are not human right now - chatbots let people
easily experience the brand on their #1 device.
What is a chatbot?
Chatbots are computer systems that simulate
a person. Based on a learning algorithm
(Machine Learning) chatbots are permanently
getting smarter and thus more similar to a
human - but not right now.
Why is it so trending?
Currently, chatbots are able to close
the digital touchpoint ecosystem and to
enable customers to experience their #1 Brand
on their #1 device within an user-centric
envoirement (FB Messenger, Viber, etc).
CLIENT
2017 2018 2019
MOBILE UI WITH
SELECTABLE OPTIONS
MOBILE UI WITH SELECTABLE
OPTIONS & TEXT
MOBILE UI WITH
TEXT ONLY
Guidance based Semi-guided Contextual understanding

3. External: Chatbots act as friendly assistants that solve
the majority of common inquiries in a short timespan
on their own.
Internal: Chatbots act as internal assistants that help
customer care staff to find answers faster and post
them fast, unified, without typing.
External: Chatbots act as intelligent sales agents
that guide users fast through processes based on
what they like.
Internal: Chatbots act as sales channels that allow
users to generate additional sales and build up
relationships with Customers.
Chatbots should be used to make peoples life easier - customers and employees.
3
SALES CHATBOTSSERVICE CHATBOTSAREAS OF USAGE
External: A Chat-based interface enables the customer
to create a personal impression and connect deeper
with the brand.
Internal: Chatbots are more convenient, more efficient
and in general, much faster than browsing through
websites or calling service agents.
External: Increased sales and better Customer
Satisfaction and Loyalty through positive micro-
moments. Positive innovation Image.
Internal: Fewer requests to Customer care center,
possibility to reduce costs while improving service
satisfaction and service unification.
COMPANY BENEFITSCUSTOMER BENEFITSBENEFITS OF CHATBOTS

4. By investing many hours into prototyping and implementing chatbots, we gained
deep insight into all the small details that make them appear refined and human.
4
CUSTOMER CARE LEAD GENERATION SHOPPING & IAP
SEARCH FOR CASH MACHINE
SHOW ACCOUNT INFORMATIONS
BLOCK CREDIT CARD
BOOK TEST-DRIVE
AUTOMATED CAR MANUAL
SHOW NEW CAR INFO
SALES NOTIFICATIONS
ITEM SUGGESTIONS
ITEM PURCHASE

5. Chatbot conversations can be set up either directional or free flowing.
5
DIRECTIONAL FLOW FREE FLOW
3
:)
21
1
BA
B
:)
Recommendation

6. 6
The German market offers 50+ Million active chat users to date.
MESSENGER SNAPCHAT VIBERWHATSAPP
50+ MILLIONS USERS TOTAL
Numbers of active users are based on source: Muuuh-Digital.de
TELEGRAM THREEMA
[ Integration already possible ]

7. Welcome
Goodbye
Topic Topic Topic Topic Topic
Topic Topic Topic Topic
Topic discussion
Friction
Location Email Phone
Lexicon
Web
...
General
Humor
...
CONTENT MAP
EXISTING CONTENT CREATED CONTENTADAPTED CONTENT
Content mapping for chatbots needs to be structured and scalable.
For optimal results, a combination of existing, adapted, and created content is key.

8. PROCESS MAP
The process of creating a chatbot is structured in 4 iterative cycles.
All cycles are monitored and executed in tight co-operation with client.
II. CONTENT
Persona Definition
Content adaptation
Use case diagram
Proofreading
IV. DEVLIVERY
Staff education
Monitoring
Post-refinement
Maintenence
III. EXECUTION
Documentation
UI Design
Development
Testing
I. STRATEGY
Sector definition
Use case definition
Platform definition
Audience definition
DEFINED PROJECT STRATEGY
DEFINED CONTENT MAP
EXECUTION
FINISHED V1.0 PRODUCT
ENTERING V.1.1 CYCLE

9. 9
We try to make chatbots as human as possible - always with a twinkle in the eye.

10. 10
BERLIN
ZAGREB
ENTREPRENEURS • CREATIVES • NERDS • PRODUCT GUYS
Martian & Machine was founded to bring together like-minded people
that have the ambition to learn, improve and teach.
We are a team of 20+ people who want
to explore new technologies, which
enables us to overcome the challenges
of digital transformation. Therefore,
we relate, explore and learn.
ONE MINDSET
We challenge every idea before
we get to the drawing board
from the bottom up. Instead
of piling up paperwork we
help you to get things done.
PARTNER AND TEACHER
It’s not what we say, it’s what
we do. We rather do more
and talk less. We avoid long
and ineffective meetings and
rather spend time exploring.
MARTIAN MANTRA

11. Do you want to learn more about Chatbots and
how your Brand can benefit from them? Get in
touch with us and discover the future!
hello@martian.agency