Business Analytics Solutions for YouQuiterian Analytics 2012
Business Analytic Solutions for YouContents     u 8                      u 10                  u 13                     u ...
Business Analytics Solutions for You1. Business Analytics Solutions for eCommerce                                 New cons...
1.1 Solution for Pure-ClickTarget descriptionPure-Click companies are those that have launched a websitewithout any previo...
1.2 Solution for e-FashionTarget descriptionMost fashion brands and retailers have come to accept internetas a powerful sa...
1.3 Solution for Travel agencies,    Tourism Operators, Air Transporta-    tionTarget descriptionCompanies that need to cr...
1.4	 Solution for e-Analytics (intensive     integration web + e-mailing)Target descriptionCourses, Office goods suppliers...
1.5 Solution for eCommerce Business    UnitTarget descriptionCompanies who set up a specific business unit for eCommerce(e...
1.6 Solution for eGambling / On line    GamingTarget descriptionCompanies in this industry that provide gambling and wager...
Business Analytics Solutions for You2. Business Analytics Solutions for TelecomLower and corporate consumption       Withi...
2.1	 Solution for TelecomTarget descriptionTelecommunication companies that offer telephone and mobileservices.Challenge•	...
2.2 Solution for Cable ServiceTarget descriptionTelecommunications companies that offer cable television andInternet servi...
Business Analytics Solutions for You3. Business Analytics Solutions for Health                                 Quiterian o...
3.1 Solution for HospitalsTarget descriptionHealthcare organizations that require a software to help themdrive operational...
3.2	 Solution for Payers - Health     InsuranceTarget descriptionHealth Insurance companies.ChallengeOver recent years, pr...
3.3 Solution for Health Public    AuthorityTarget descriptionHealth Public Authorities.ChallengeHealth activity generates ...
3.4	 Solution for Epidemiology CentersTarget descriptionEpidemiology centers.ChallengeProvide high-value information that ...
3.5 Solution for Blood and Tissue BanksTarget descriptionBlood and tissues Banks.ChallengeObtain instant valuable informat...
3.6	 Solution for Pharma – Life SciencesTarget descriptionPharma – Life Sciences companies.ChallengePatent expirations, pi...
Business Analytics Solutions for You4. Business Analytics Solutions for Customer Analytics                                ...
4.1	 Solution for BankingTarget descriptionBanks and financial services companies .ChallengeThe financial sector generates...
4.2 Solution for InsuranceTarget descriptionInsurance companies.ChallengeCompanies in the insurance sector must face a cha...
4.3	 Solution for Loyalty companiesTarget descriptionCompanies that have reward programs for customers andmembers, who col...
4.4	 Solution for Publishing companiesTarget descriptionNewspaper publishers, magazine publishers, book publishers,printin...
4.5 Solution for Casinos & GamingTarget descriptionCasinos, Gaming & Hospitality companies.ChallengeIn a highly competitiv...
4.6	 Solution for Web Analytics to     generate revenue through webTarget descriptionCompanies which website is a core in ...
4.7 Solution for RetailTarget descriptionRetail companies.ChallengeIn such concentrated sector such as retail, only a deep...
4.8	 Solution for Leisure & Restaurant /     food industryTarget descriptionRestaurants, bars and recreational services´ c...
4.9 Solution for AutomotiveTarget descriptionOrganizations within the auto, truck, and heavy equipmentindustry: manufactur...
Business Analytics Solutions for You5. Business Analytics Solutions for Business   Performance                            ...
5.1 Solution for Government and    Public AdministrationTarget descriptionGovernment, Public Administration, public instit...
5.2	 Solution for Public TransportationTarget descriptionPublic transportation companies.ChallengePassenger’s transportati...
5.3 Solution for Police and Homeland    SecurityTarget descriptionLocal, national police forces. Defense and security.Chal...
5.4	 Solution for Tax AgencyTarget descriptionGovernment Tax Agencies.ChallengeTax fraud is a pandemic to governments and ...
5.5	 Solution Logistics / Supply ChainTarget descriptionLogistics and warehouses services provider that require businesspr...
5.6 Solution for Utilities & Green    EnergyTarget descriptionThe success of public services companies (gas, water, electr...
Advanced Analytic Solutions Quiterian 2012
Advanced Analytic Solutions Quiterian 2012
Advanced Analytic Solutions Quiterian 2012
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Advanced Analytic Solutions Quiterian 2012

  1. 1. Business Analytics Solutions for YouQuiterian Analytics 2012
  2. 2. Business Analytic Solutions for YouContents u 8 u 10 u 13 u 20 u 30 1. Business Analytics Solutions for eCommerce 3 1.1 Solution for Pure Click 4 1.2 Solution for e-Fashion 5 1.3 Solution for Travel agencies, Tourism Operators, Air Transportation 6 1.4 Solution for e-Analytics (Intensive integration web + mailing) 7 1.5 Solution for eCommerce Business Units 8 1.6 Solution for eGambling / Online Gaming 9 2. Business Analytics Solutions for Telecom 10 2.1 Solution for Telecom 11 2.2 Solution for Cable service 12 3. Business Analytics Solutions for Health 13 3.1 Solution for Hospitals 14 3.2 Solution for Payers - Health Insurance 15 3.3 Solution for Health Public Autohority 16 3.4 Solution for Epidemiology Centers 17 3.5 Solution for Blood and Tissues Banks 18 3.6 Solution for Pharma - Life Sciences 19 4. Business Analytics Solutions for Customer Analytics 20 4.1 Solution for Banking 21 4.2 Solution for Insurance 22 4.3 Solution for Loyalty companies 23 4.4 Solution for Publishing companies 24 4.5 Solution for Casinos & Gaming 25 4.6 Solution for Web Analytics to generate revenue through web 26 4.7 Solution for Retail 27 4.8 Solution for Leisure & Restaurant / Food industry 28 4.9 Solution for Automotive 29 5. Business Analytics Solutions for Business Performance 30 5.1 Solution for Goverment / Public Administration 31 5.2 Solution for Public Transportation 32 5.3 Solution for Police, Homeland Security 33 5.4 Solution for Tax Agency 34 5.5 Solution for Logistics & Supply Chain 35 5.6 Solution for Utilities & Green Energy 36 5.7 Solution for Travel & Hospitality 37 5.8 Solution for Manufacturing 38 2
  3. 3. Business Analytics Solutions for You1. Business Analytics Solutions for eCommerce New consumption habits, the war of prices and new competitors, contribute to intensify market competitiveness. Obtaining information in detail from customers, making advanced segmentations and having a total control of the customer management process, will let you anticipate to unpredicted situations and increase conversion. 3
  4. 4. 1.1 Solution for Pure-ClickTarget descriptionPure-Click companies are those that have launched a websitewithout any previous existence as a firm. They usually are B2Ccompanies and need to solve logistics and stock issues of theirproducts.ChallengeIt is imperative that such companies set up and operate theire-commerce websites very carefully. Customer service is a keyfactor for their success. They need to have a 360º customer view Why Quiterian?and the agility and flexibility for reacting as fast as the marketand customers require. • Easy integration of data from heterogeneous sources (customer base, transactional, web analytics) for 360º client vision.Pains to solve • Efficiency in marketing campaigns: advanced analytics to meet customer’s profile willing to• Lack of full and individualized vision of customers and respond. prospects: web visitors, customer’s behavior related to each campaign. • Predictive analytics to prevent customer churn and identify the best product to• Ability to predict customers demand for stock optimiza- recommend. tion and reduction of unnecessary expenditure and costs.• Individualized customer’s behavior related to each cam- • Early detection of loss of customer value. paign. • Forecasting scenarios.• Necessity of short term analysis: behavior of demand in • Sale of proximity, by cloning (iteration very short cycles (agility). campaigns). • Analysis of customer behavior and demand in very short cycles (agility).Benefits • Campaign management: immediate results• Gain an unified view of customers across brands and mer- and modifications on the fly. chandise. • All in a self-service and agile way, allowing• Predict customer behavior by using analytics to gain in- business users to obtain key business sights of the major factors that influence customer satis- insights on the fly, with no dependency on faction, long-term relations and sales results. the IT department.• Anticipate customers demand in order to optimize pur- chases and stock.• Identify cross-sell/up-sell prospects using detailed seg- mentation.• Connect offers to the right customer segments based on demographic, geographic, attitudinal and behavioral data. References• Automate and execute relevant offers with automated campaign planning.• Instant and valuable segmentations.• Integral campaigns management.• Churn prediction and soon detection of conversion op- portunities.• Sales forecast by product hierarchy level (brand, group, family,…)Person to approachCEO / CMO / CRM / BU Director 4
  5. 5. 1.2 Solution for e-FashionTarget descriptionMost fashion brands and retailers have come to accept internetas a powerful sales tool and as a platform for a new kind of brandengagement. Many fashion brands today make much moremoney through their online-shop than through their largestflagship or multilabel stores. Why Quiterian?ChallengeTo maximize customer profitability through advanced behavior • Easy integration of data form miscellaneous sources: web analytics, transactional datatracking, customer segmentation, campaign management and and campaigns results.real-time offer optimization. • Classification of the optimal web visits. • Complete knowledge of individual webPains to solve visitors’ behavior.• Integration of online / offline data sources in a fast and easy • Predictive analytics to prevent customer churn and identify the best product to way. recommend.• 360º view of visitors. • Early detection of loss of customer value.• Improve efficacy and efficiency in marketing campaigns. • Forecasting scenarios. • Sales of proximity, by cloning (iterationBenefits campaigns).• Predict customer behavior by using analytics to gain in- • Analysis of customer behavior and demand sights of the major factors that influence customer satis- in very short cycles (agility). faction, long-term relations and sales results. • Campaign management: immediate results• Anticipate customers demand in order to optimize pur- and modifications on the fly. chases and stock. • All in a self-service and agile way, allowing• Identify cross-sell/up-sell prospects using detailed seg- business users to obtain key business mentation. insights on the fly, with no dependency on the IT department.• Connect offers to the right customer segments based on demographic, geographic, attitudinal and behavioral data.• Automate and execute relevant offers with automated campaign planning.• Instant and valuable segmentations.• Integral campaigns management. References• Churn prediction and soon detection of conversion op- portunities.• Sales forecast by product hierarchy level (brand, group, family).Person to approachCMO / CRM / BU Director 5
  6. 6. 1.3 Solution for Travel agencies, Tourism Operators, Air Transporta- tionTarget descriptionCompanies that need to create, book, manage and integratetravel and accommodation information more efficiently andaccurately: travel agencies, online travel agencies, tour operators,airlines and travel distributors.Challenge Why Quiterian?Companies operating in the travel and leisure industry needto promote customized products and services within the 2.0 • Accurate incomes foreseeing and analysis.environment, in order to generate a bigger sales volume and • Improving and speeding up the strategic decisions making process.profitably. • 360º customer and business view.Pains to solve • More capability to correct deviations or to respond to unplanned situations on the fly.• Analysis of the consumer’s behaviour. • Resources optimization and costs reduction.• Integration of web and transactional data. • Anticipating to cross and up selling• Integrated marketing campaigns management. opportunities.• Identify the best product to recommend to each custo- • Increasing conversion and the service quality. mer. • More capability to analyze millions of multi- origin data instantly and securely.Benefits • All in a self-service and agile way, allowing business users to obtain key business• Loading and integrating big volumes of data from misce- insights on the fly, with no dependency on llaneous sources, both internal and external (sentiment the IT department. analytics, web, research, campaigns, CRM, data bases).• Web Analytics follows users in their navigation for identi- fying the substitute and additional products and services, and the behavior of each customer per campaign.• Establish the profile of the customers who have made cer- tain reservations in order to extrapolate them to a wider target.• Advanced analytics to identify association rules between reservations, hotel stays and vacation packages, and for making basket analysis and product/service matrix.• Predictive analysis to foresee behavioral patterns (in order to respond to a campaign or to identify the best product to recommend), or to anticipate to the demand in short, medium and long term so that rates can be adjusted to this fluctuations.• Precise segmentation, campaigns design and monitoring through Campaign Workflow. New elements incoporation on the fly and inmediate campaign feedback.• Forecast occupation rates: rooms availability, passengers by routes, etc.Person to approachCMO / CRM / BU Director 6
  7. 7. 1.4 Solution for e-Analytics (intensive integration web + e-mailing)Target descriptionCourses, Office goods suppliers, direct MKT companies.Challenge• Intensive integration of web analytics and online marke- ting campaigns.• Identification of visitors and their behavior, beyond the quantitative data on visits, page views, average time of visits, etc. Why Quiterian?• Extracting valuable information from large volumes of logs / tags that often are not useful and unmanageable • Analysis of millions of records instantly. because of its size. • Capability to create reports, indicators and• Data privacy. The information, even if it´s confidential is dashboards with unlimited segmentations hosted on third party servers in order to use their tools instantly, no waiting and no dependency on web analytics. the IT department. • Ensure that data is not altered when it passes through third party servers.Pains to solve • The information is stored within the• Lack of integration of data from different sources (web organization, so the data can be under their analytics + campaign results): not able to analyze custo- control and not under third parties. mer data in a comprehensive way across the navigation, data crossing with other transactional data to obtain a real knowledge.• To be dependent on web analytics provider for the analy- sis of new situations / not predefined events.• More reliability of the information. There is no guarantee that the data used for the analysis have not been altered or biased on external servers.• Biased view of the customer, resulting in low effective campaigns.Benefits• Detailed information on the website interaction with each visitor, even for unregistered users, due to the possibility of creating behavior profiles.• Predictive analysis techniques to predict visitors’ needs and behaviors.• 360º customer view: integrating information from the References web with internal or external data sources.• Increase the effectiveness of the website and detect which aspects are necessary to modified in order to achieve the objectives.Person to approachCEO / CMO / CRM / COO / CFO / CIO / BU Director 7
  8. 8. 1.5 Solution for eCommerce Business UnitTarget descriptionCompanies who set up a specific business unit for eCommerce(eCBU).ChallengeTo maximize customer profitability through advanced behavior Why Quiterian?tracking, customer segmentation, campaign management andreal-time offer optimization, by integrating e-commerce as part • Easy integration of data form miscellaneous sources: web analytics, transactional dataof its operations instead of a stand-alone silo. and campaigns results. • Optimal web visits classification.Pains to solve • Total knowledge of pre-purchase customers, web visitors and customers.• Integration of online / offline data sources. • Predictive analytics to prevent customer• 360º view of customers, prospects and web visitors. churn and identify the best product to• More efficacy and efficiency in marketing campaigns. recommend.• Ability to optimize logistics by reducing unnecessary • Forecasting scenarios. expenditure and costs. • Sales of proximity, by cloning (iteration campaigns).Benefits• Predict customer behavior by using analytics to gain in- sights of the major factors that influence customer satis- faction, long-term relations and sales results.• Anticipate customers demand in order to optimize pur- chases and stock.• Identify cross-sell/up-sell prospects using detailed seg- mentation.• Connect offers to the right customer segments based on demographic, geographic, attitudinal and behavioral data.• Automate and execute relevant offers with automated campaign planning.• Instant and valuable segmentations.• Integral campaigns management. References• Churn prediction and soon detection of conversion op- portunities.Person to approachCMO / CRM / BU Director 8
  9. 9. 1.6 Solution for eGambling / On line GamingTarget descriptionCompanies in this industry that provide gambling and wageringservices over the Internet. This industry also includes companiesengaged in online sports betting. Why Quiterian?Challenge:Maximize customer´s life cycle by providing a good gaming • Quick and easy segmentations by productexperience / client experience. type. • Predict tendency to churn, detect cross and up selling opportunities, best product to re-Pains to solve commend. • Advanced and predictive analytics techni-• Reduce customer churn and reinforce their loyalty. ques for better targeted offers: market bas-• Unified view of players and better understanding of thei preferen- ket analysis, forecasting and optimization of ces on: sports, poker, casino, games. clients, profiling and player behavior analysis.• Design customized offers and promotions. • Marketing campaigns automation.• Understand the main aspects that influence on players behavior • Consistent, secure, and accurate customer to drive greater gaming experience and revenue. base information.• Predict and improve response rates of marketing campaigns.Benefits• Agility and capability for analyzing at record breaking speeds mi- llions of data instantly and securely in a self-service mode.• Provide more effective loyalty programs and a personalize custo- mer experience by linking specific offers with specific segments.• Better understanding of players´ behavior, their churn tendency and how to prevent it.• Increase customer satisfaction.• Maximize the current customer base, retain and encourage the most valuable ones.• Deeper analysis of campaigns results and their direct impact on the business. References• 360º client and business view.Person to approachCEO/ CMO / CRM / CIO/ BU Director 9
  10. 10. Business Analytics Solutions for You2. Business Analytics Solutions for TelecomLower and corporate consumption Within a critical industry regardingrates, a higher dissatisfaction and customer’s attrition, telecoms need todistrust of customers towards their get to know their current customers inoperators and the entrance of new depth to boost their value and loyalty,players in the market, have turned avoid their churn and optimize thecustomers retention into a true business.challenge for telecommunicationscompanies. 10
  11. 11. 2.1 Solution for TelecomTarget descriptionTelecommunication companies that offer telephone and mobileservices.Challenge• Integrate data from all internal channels with external sources to obtain a 360º customers view and identify cross Why Quiterian? selling opportunities early in advance.• Prevent customers churn and detect cross selling oppor- • Easy integration of heterogeneous data sources, customer base, inbound and tunities. outbound call center campaigns results, web• More effectiveness in acquisition and retention campaig- analytics, fees, other lines. ns with prior knowledge about the best product to re- commend to each customer. • Advanced analytics to understand the customer profile and obtain more effective campaigns.Pains to solve • Predictive analysis to prevent customer churn, identify the best product and rate to• Reduction of churn: prediction and prevention of custo- recommend. mers that will leave. • Ability to cross sell to customers with more• Lack of Data Integration (web, call center, stores, campaig- than one line with contracts from different ns, e-mailing, SMS, rates). companies.• Lack of customer knowledge: wide product-customer • Client-product vision rather than product- view but not customer-product view. client. • Optimal pricing definition.Benefits • All in a self-service and agile way, allowing business users to obtain key business• Improve of customer loyalty ratio. insights on the fly, with no dependency on• More effectiveness in marketing campaigns. the IT department.• Improvement of customer engagement rate.• Identification of the best product to recommend.• Prevention of abandonment.• Optimal pricing.• Integrated campaigns.Person to approachCMO / CRM References 11
  12. 12. 2.2 Solution for Cable ServiceTarget descriptionTelecommunications companies that offer cable television andInternet services.Challenge• Integrate data from all internal channels with external sources to obtain a 360º customers view and identify cross selling opportunities early in advance. Why Quiterian?• Prevent customers churn and detect cross selling oppor- tunities. • Easy integration of heterogeneous data• More effectiveness in acquisition and retention campaig- sources, customer base, inbound and ns with prior knowledge about the best product to re- outbound call center campaigns results, web commend to each customer. analytics, fees, other lines.• Understand the customer experience and how to to im- • Advanced analytics to understand the prove it. customer profile and obtain more effective• Use insights to drive right decision making process, in- campaigns. crease average revenue per user (ARPU) and costs. • Predictive analysis to prevent customer churn, identify the best product and rate to recommend.Pains to solve • Ability to cross sell to customers with more than one line with contracts from different• Lack of unified customers view. companies.• Inefficient segmentation due to a lack of customers knowledge. • Client-product vision rather than product- client.• Reduction of churn.• Inefficient marketing campaigns. • Optimal pricing definition. • All in a self-service and agile way, allowing business users to obtain key businessBenefits insights on the fly, with no dependency on the IT department.• Holistic customers view.• Improve of customer loyalty ratio.• More effectiveness in marketing campaigns.• Improvement of customer engagement rate.• Identification of the best product to recommend.• Prevention of abandonment.• Optimal pricing.• Forecast traffic demand. ReferencesPerson to approachCMO / CRM 12
  13. 13. Business Analytics Solutions for You3. Business Analytics Solutions for Health Quiterian offers advanced analytics solutions designed to face the challenges in current health sector and pharma industry. 13
  14. 14. 3.1 Solution for HospitalsTarget descriptionHealthcare organizations that require a software to help themdrive operational efficiencies, reduce costs, improve the qualityof care and comply with government regulations.Challenge Why Quiterian?The increase in the healthcare services portfolio, population’sgrowth and ageing, plus the fact that treatments are becomingprogressively sophisticated, make hospital activity more • Accessibility: Quiterian has a powerful analytical capability to manage large volumescomplex day after day. The challenge is to maintain the quality of data from heterogeneous sources.of the services with the maximum efficiency, efficacy and cost • Unlimited analysis.reduction. • Maximum efficiency. • Scorecard: hospitalization, emergencyPains to solve rooms, surgery rooms, monitoring of budget, consumption, professionals, etc.Integration of large amount of data from heterogeneous sources • Absolute security: maximum security forthat is generated and stored inside a hospital, ensuring the users and data: LDAP, LOPD, logs, securityquality of that information and the availability of data for cross- matrix and restricted access to functions,sectional analysis. tables and specific content fields, etc.Reduce the ever increasing costs without diminishing the qualityof care services.Benefits• Integrate large volumes of data from heterogeneous sour- ces, such as prescribing and dispensing, creation of the MDS; unification of medical records, exchange of informa- tion, etc.• More autonomy for the health professional to extract knowledge from data.• Quick creation of a dynamic picture of the activity indica- tors and results of the different areas: care, financial ma- nagement and HR; in order to evaluate the efficiency and services hired.• Sustainable cost-effectiveness relation. References• Soon identification of measures for reducing pharma ex- penses.• Smart cost reduction.• Resources optimization.Person to approachCOO / CFO / CIO . 14
  15. 15. 3.2 Solution for Payers - Health InsuranceTarget descriptionHealth Insurance companies.ChallengeOver recent years, preventive healthcare has gained a parallelground to all healthcare activities digitalization. This has Why Quiterian?generated a large volume of information that can be analyzedto improve the health of the insured and the efficiency of theservice. • Quiterian responds quickly and accurately to any unexpected information need: emergencies management, interactive supplier costs analysis, hospital staysPains to solve analysis,.In addition to the daily stress experienced in analysis teams, there • Crossing and comparing different concepts:are also increasingly urgent information requests. Managers and insured people, doctors, medical treatments,healthcare professionals need tools to do their jobs under the demographic information, etc.necessary rigor, utmost professionalism and diligence. They also • Quiterian protects the insured patient recordrequire the necessary information source and technology for and all sensitive information with rigor and under data protection policies.specific daily situations.Benefits• Quick integration of information from different sources.• Cross insurance data with other internal and external data instantly.• Audit and enrichment of the information.• Population recount for controlling and managing provisions.• Fraud prevention and detection.• 360º customer view.• Predict and anticipate customers’ needs and desires, offer them personalized products and services.Person to approachCMO / CRM References 15
  16. 16. 3.3 Solution for Health Public AuthorityTarget descriptionHealth Public Authorities.ChallengeHealth activity generates a large volume of information thatmust be analyzed instantly in order to improve the citizens’ Why Quiterian?health and gain effectiveness in daily operations. • Easy integration of heterogeneous data sources.Pains to solve • Advanced analytics to understand the citizen´s profile and obtain more effective• Databases integration from different sources. campaigns.• Data audit & cleansing.• Questions and research on the fly. • Increase response rates and decrease costs of campaigns.• Immediate responses to the unexpected. • Predictive analysis to improve health care services.Benefits • All in a self-service and agile way, allowing business users to obtain key business• Integrate and cross data from different sources: activity re- insights on the fly, with no dependency on cords, medical episodes, clinical trials, drug prescription, the IT department. health cards, environmental information, demographic data, among others; in order to obtain high value analysis, check hypotheses and trends, etc.• Increase user agility and autonomy.• Provide analysts with a self-service solution to clean data, build validation rules, define indicators, decode, enrich the model, analyze and obtain relevant information ins- tantly.• Drastically reduce dependence on IT by providing quick access to data, answering on time unexpected questions and facilitating the decision-making in unforeseen situa- tions.• Advanced security: integrated LDAP, ACL for functions and data access (objects, records, securities), Data Protec- tion Act (definition of data sensitivity, log access, restric- tions, etc.) Restricted access codes and expiration policy passwords, logs access, etc. ReferencesPerson to approachCEO / COO / CFO / CIO 16
  17. 17. 3.4 Solution for Epidemiology CentersTarget descriptionEpidemiology centers.ChallengeProvide high-value information that helps epidemiologistspredict the evolution of diseases, determine strategies for health Why Quiterian?prevention and evaluate the effectiveness of the programs thatare carried out. • Easy integration of heterogeneous data sources. • Advanced and predictive analytics in a simplePains to solve and agile way that allows to extract valuable information and knowledge.• Integration of different data sources from public health records. • All in a self-service and agile way, allowing epidemiologists to obtain key business• Audit and validate data quality. insights on the fly, with no dependency on• Dynamic research on the MDS. the IT department.• Immediate answer to unexpected questions.Benefits• Integrate and cross data from different sources providing high-value information: activity records, clinical trials, drug prescription, health cards, environmental and demographic information, hypotheses tests, predictions, patterns, profiles, etc.• Autonomy for the investigation: data cleansing, creation of validation rules, indicators and decodes, model enrichment.• Relevant information instantly: impact analysis of weather and environmental conditions in some diseases, identification of the main mortality factors in a given socio demographic profile, etc.• Reduce dependence on IT: fast and easy access to data enabling users to perform in-depth and instant analysis and give responses to unexpected situations.• Advanced security: integrated LDAP, ACL for functions References and data access (objects, records, securities), Data Protec- tion Act (definition of data sensitivity, log access, restric- tions, etc.) Restricted access codes and expiration policy passwords, logs access, etc.Person to approachCEO / COO / CFO / CIO 17
  18. 18. 3.5 Solution for Blood and Tissue BanksTarget descriptionBlood and tissues Banks.ChallengeObtain instant valuable information that facilitates proceduresand speeds up interventions processes, where the propper Why Quiterian?management of donations information is a key factor. • Easy to extract knowledge from databases, for auditing, cleaning records and respondingPains to solve immediately to any unplanned situation.• Biased knowledge of the donors profile. • No need of cubes nor metadata: Quiterian analyzes instantly and in depth large volumes• Low efficiency in donor recruitment campaigns. of data and extracts relevant and reliable information instantly.Benefits • Flexibility, range, speed and immediacy for in-depth analysis of different integrated• Quick loading and data audit. sources.• Accurate typifying of donors. • Track campaigns in real time, measure its• Detailed analysis of seasonality. effectiveness and enrich the model on the fly.• Ability to scale the service.• Analysis of collections effectiveness. • Extract quality data that will objectively evaluate the service offered by practitioners, identifying “rejections”, quantifyingPerson to approach donations, etc.CEO / CMO / CRM / CIO • Explores, investigates, formulates and tests hypotheses, analyzes trends, discovers patterns and profiles with total autonomy and no dependence on the IT department. References 18
  19. 19. 3.6 Solution for Pharma – Life SciencesTarget descriptionPharma – Life Sciences companies.ChallengePatent expirations, pipeline challenges, intense pricing scrutinyand increased competition have placed significant pressure on Why Quiterian?life sciences organizations, to allocate marketing expendituresmore effectively as well as their sales force need to be more • Easy integration of large volumes of data atefficient and effective. high speed. • Answer instantly any unforeseen question onPains to solve operational and market data, facilitating the strategic decision-making.• Quick and easy data audit and enrichment. • Freedom to users in order to define metrics,• Sales efficiency and optimization of assignment plans. to check hypotheses, to build new tactics, to• Instant answers to any unexpected question. exploit synergies, etc. • Business analysts can explore data without restrictions, reducing their dependence on ITBenefits departments• Advanced analytics to define potential prescription • Safe administration of users and content for segments instantly. a strict compliance of the Data Protection Act• Anticipate facts: visual data mining techniques to analyze (LOPD). behaviors and trends.• Processes automation: promote business effectiveness.• Predictive analytics to optimize the supply chain: soon detection of inefficiencies, improvement in preparation processes and delivery routes, predictive maintenance.Person to approachCMO / CRM References 19
  20. 20. Business Analytics Solutions for You4. Business Analytics Solutions for Customer Analytics In a critical context such as the current, companies need to manage their customers’ portfolio efficiently, maximizing its value. This includes growing from acquiring new customers, from developing loyalty programs and from anticipating to most-valuable customers’ churn. 20
  21. 21. 4.1 Solution for BankingTarget descriptionBanks and financial services companies .ChallengeThe financial sector generates large volumes of data everyday andat the same time they must comply with increasing regulatory Why Quiterian?pressure and changes, which all directly affect the performanceof their reporting systems. The global financial crisis, stronger • Quiterian Analytics loads large volumes of data in much less time than traditional BIcompetence, lower margins, a better customer’s financial tools do.culture, new population segments and new communicationchannels, are also factors that need to be predicted in order to • Analyzes instantly and in depth customers data, extracting relevant and reliablereduce the impact level on financial institutions. information. • Making researches, formulating and testingPains to solve hypotheses, analyzing trends, discovering patterns and profiling, are much easier tasks• Lack of a holistic customers’ insight, resulting in a weak with Quiterian Analytics. relationship with the customer.• Inability for predicting customer behavior. • Campaigns tracking in real time, product study (features of customers who use• High and constant churn ratios: decreased customers certain products), promotions (evaluation of loyalty. promotions, etc.)• Big amounts of heterogeneous data: inability to manage • All in a self-service and agile way, allowing it easily and quickly, for providing more valuable business users to obtain key business information. insights on the fly, with no dependency on the IT department.Benefits• Gain a 360º customer view across products and channels.• Predict customer behavior by using analytics to gain insights into the major factors that influence customer satisfaction, long-term relations and sales results.• Systematically anticipate to the exposure to any kind of risk (credit, operating, liquidity or environmental) through predictive analytics.• Fraud detection and prevention.• Identify cross-sell/up-sell opportunities quickly. References• Connect offers to the right customer segments based on demographic, geographic, attitudinal and behavioral data across the enterprise.• Automate and execute relevant offers with automated campaign planning.Person to approachCMO / CRM 21
  22. 22. 4.2 Solution for InsuranceTarget descriptionInsurance companies.ChallengeCompanies in the insurance sector must face a changing andhighly competitive environment. In addition to the threat ofless business volume due to the worldwide economic crisis,insurance companies bump into other structural and sectorialfactors which affect the business: globalization risks, the sector’s Why Quiterian?concentration, population’s ageing and a strict pro-solvencyregulation. Among these, there is the growing competitive • Analyzes unlimited volumes of raw data frompressure that gets stronger by the second due to the restructuring heterogeneous sources in order to obtain aof the banking sector or the adaptation to regulations and rules global business view.that control the risk level within the sector, like Solvency II in • Total security: protects the confidentiality,the EU or the Risk-based capital guidelines in the US. In such integrity and availability of corporate datascenario, the main challenge that these companies must face and customers files.is ensuring their growth, both in terms of volume and benefit, • Aligns business and IT users with thewhile reducing costs and risks. All these by detecting soon organization’s goals and unifies the customers´ communication channels, bybusiness opportunities that allow them to gain efficiency and integrating them with the back office’scompetitiveness, and not just to survive. processes for a consistent business view. • Systematizes the best practices in order toPains to solve guide the business through its internal and external processes, and to speed up the• Lack of an integrated business and customer view. strategic decisions making.• Product-customer view in spite of Customer-product view. • All in a self-service and agile way, allowing business users to obtain key business• Unmanageable big amounts of data from heterogeneous insights on the fly, with no dependency on sources. the IT department.Benefits• Integrating heterogeneous sources in order to gain analytical capabilities and respond faster to any unexpected question.• Deep knowledge of customers, advanced segmentation and 360º control over all campaign stages.• Soon detection of customer-product opportunities.• Identification of association rules, product matrix and References scorings in order to get to know the best substitute or complementary products to offer or recommend.• Business processes monitoring in real time: best practices automation to guide the business towards efficiency and competitiveness.• Increasing loyalty and profitability of clients.• Predicting and avoiding customer churn.Person to approachCMO / CRM 22
  23. 23. 4.3 Solution for Loyalty companiesTarget descriptionCompanies that have reward programs for customers andmembers, who collect points through the purchase/usage ofdifferent kind of services.Challenge Why Quiterian?Perform behavior analysis and intelligent segmentation, managecampaign tracking in real time and register web activity. • Easy integration of heterogeneous data sources. • Advanced analytics to understand thePains to solve customer profile and obtain more effective campaigns: highly effective promotions to• Low levels of efficiency and efficacy of marketing target the right segment with the right offers. campaigns.• Lack of a 360º customers view that allows a customized • Increase response rates and decrease costs of campaigns. communication with each one of them.• Lack of integration of different data sources (web + email • Predictive analysis to prevent customer churn, identify the best rate and product to marketing campaigns, transactional systems). recommend. • Advanced analytics to identify cross-sell andBenefits up-sell opportunities.• Analytical CRM. • All in a self-service and agile way, allowing business users to obtain key business• Multiwave campaigns. insights on the fly, with no dependency on• Optimize the customer segmentation. the IT department.• Identify the best channel for each campaign.• Optimize the channels for marketing campaigns.• Contact optimization.• Multichannel campaign managenement.• Quick count & selection.• Efficiency in campaign workflows.Person to approachCEO / CMO / CRM / CIO / BU Director References 23
  24. 24. 4.4 Solution for Publishing companiesTarget descriptionNewspaper publishers, magazine publishers, book publishers,printing companies.ChallengeIn order to survive and be more competitive, publishers must Why Quiterian?overcome the big challenges of the digital age by reinventing newways of making their products available in multiple platforms. It • Easy data integration from miscellaneous sources: web analytics, transactional datais necessary to increase the flexibility of the business, support and campaigns results.innovation and optimize production and marketing processes. • Optimal web visits classification. • Complete knowledge of customers.Pains to solve • Predictive analytics to prevent customer churn and identify the best product to• Lack of integration of multichannel data. recommend.• Lack of knowledge of customers from each business unit.• Lack of knowledge of the client on corporate levels. • Forecasting scenarios.• Lack of user autonomy in managing data and campaigns. • Sales of proximity, by cloning (iteration campaigns).Benefits• Integration of data from multiple sources.• Effectiveness in campaigns: customers are willing to respond to each campaign.• Cross-selling opportunities.• Efficacy in campaigns.• Automation: generation of alerts and events.• Fast campaigns development: effective segmentation, planning, execution, monitoring.• Access to daily updated information.Person to approachCMO / CRM References 24
  25. 25. 4.5 Solution for Casinos & GamingTarget descriptionCasinos, Gaming & Hospitality companies.ChallengeIn a highly competitive environment, casinos struggle to find anadvantage. Whether it’s redesigning service offerings, improving Why Quiterian?retention, launching loyalty programs or pricing to maximizerevenue and profit, having in-depth knowledge of patron • Easy integration of heterogeneous data sources.behavior, market conditions and competitor influence is anecessity. Their everyday goal is to improve the client experience, • Advanced analytics to understand the customer profile and obtain more effectiveincrease the value of the client relationship, optimize operations campaigns: highly effective promotions toto control costs and increase revenue and profits. target the right segment with the right offers. • Increase response rates and decrease costs ofPains to solve campaigns. • Predictive analysis to prevent customer• Full customer behavior Knowledge. churn, better product to recommend, great• Identify the most valuable patrons. rate.• Integrating big amounts of data from different sources. • Advanced analytics to identify cross-sell and up-sell opportunities.Benefits • All in a self-service and agile way, allowing business users to obtain key business insights on the fly, with no dependency on IT• Improve effectiveness in marketing campaigns. department.• Increase promotion response rates.• Cross-sell / up-sell opportunities.• Automation: generation of alerts and events.• Improve retention.• Increase customers loyalty through the improvement of customer experience.• Improve pricing strategies to maximize revenue and profits.Person to approachCMO / CRM / COO / CFO References 25
  26. 26. 4.6 Solution for Web Analytics to generate revenue through webTarget descriptionCompanies which website is a core in order to generate revenue(i.e. Newspapers, sport clubs).ChallengeWeb analytics adds value to any business but especially to those Why Quiterian?companies that whose business strategies are strongly backedup by the strict analysis of their web data. However, most of them • Easy integration data form miscellaneous sources: web analytics, transactional datatreat data from web as a silo, compared to the other information and campaigns resultsmanaged by the organization. The integration of internal andexternal data is, nevertheless, a must to build a global view of • Optimal web visits classificationthe business with focus on web visitors and on prospects and • Total knowledge of individual web visitors’ behavior: In-depth analysis of user behaviorpotential customers. • Forecasting scenarios • Sales of proximity, by cloning (iterationPains to solve campaigns)• Impossibility to know individual behavior of each visitor • Behavior of demand analysis in very short to the web site. cycles (agility).• Lack of integration of web visitors and transactional data. • Campaign Management: immediate results and correction on the fly.• Lack of effective segmentation of web visitors. • Large data sets and much faster cycle analysisBenefits • Microsegmentation and campaign tracking in real time• Full business view with focus on web visitors. • Information security• Web analytics integrating transactional data, web visits + • Customization of metrics and reports campaigns. • All in a self-service and agile way, allowing• Optimal web visits classification. business users to obtain key business insights on the fly, with no dependency on IT• Web visitors analytic behavior. department.• Accurate segmentation for campaigns.• Visitors clustering: Homogeneous groups based on continuous values (time, pages, number of visit).• Microsegmentation based on behavior: discovering value segments.Person to approachCMO / CRM / COO / CFO 26
  27. 27. 4.7 Solution for RetailTarget descriptionRetail companies.ChallengeIn such concentrated sector such as retail, only a deep businessknowledge can provide the companies operating in it with a Why Quiterian?clear competitive advantage. That companies have big volumesof data on sales, stock,… and need to extract from them relevant • Easy integration of data from multiple sources (point-of-sale, merchandising, supplyinformation for the business instantly in order to achieve a clear chain, financial and resource managementcompetitive advantage. systems): • RFM (Recency, Frequency, Monetary) analysisPains to solve • Cart path knowledge• Efficient management of customers’ portfolio. • Profile high value customers (Share Wallet) • Forecasting scenarios• Automating processes. • All in a self-service and agile way, allowing• 360º business view. business users to obtain key business insights on the fly, with no dependency on ITBenefits department.• Full customer knowledge, their likes, needs and purchasing behaviour, to identify sales opportunities and anticipate to their rivals.• To analyze their current customers’ portfolio, to predict customers churn or to detect customers’ value loss soon.• Improve acquisition and retention ratios.• Reinforcing the most profitable clients’ loyalty.• Maximize sales: Advanced and predictive analytics to determine optimal pack, price and allocation.• Reduce costs of lost-of-stock thanks to predictive analytics to anticipate customers demand.• Integrated business view: all data sources together.• Increase productivity: automation of processes.Person to approach ReferencesCMO / CRM / CIO 27
  28. 28. 4.8 Solution for Leisure & Restaurant / food industryTarget descriptionRestaurants, bars and recreational services´ companies.ChallengeDelivering a high quality service is critical for all companies in theleisure and restaurant sector. To accomplish these, businesses Why Quiterian?must efficiently manage their supply-chain against a backdropof industry unique challenges, including shelf life, compliance, • xx Predict customer behavior by usingtraceability, and quality, while trimming costs to keep consumer predictive techniques to gain insights into the major factors that influence customerprices low. satisfaction, long-term relationships and sales results.Pains to solve • Create instant and detailed segmentations to soon identify cross-sell and up-sell prospects.• Complete supply chain visibility and control. • Get 360 degree visibility of business and• Segment markets, competition and customers to customers through analytical techniques, understand and deliver maximum profit. to connect offers to the right customer• Anticipate to customers demand. segments based on demographic,• Reduce operational costs from analyses of material use geographic, attitudinal and behavioral data and stocking levels, purchasing and production options, across the enterprise. and supplier performance. • Churn prediction, quick detection of• Ensure trusted and timely regulatory compliance by conversion opportunities, risks reduction and enabling drill-down visibility into quality assurance, improvement of sales results by forecasting product safety, and recall measures scenarios and putting Visual Data Mining into practice.Benefits• Meet stringent service delivery and quality demands.• Respond faster to changes in customer demands.• Monitor and respond quickly to highly fluctuating variable costs.• Empower front-line staff to anticipate and resolve customer needs.• Manage global supply chain.• Meet food safety and recall management standards. ReferencesPerson to approachCMO / CRM / CIO 28
  29. 29. 4.9 Solution for AutomotiveTarget descriptionOrganizations within the auto, truck, and heavy equipmentindustry: manufacturers, auto parts sellers, service providers,component and material suppliers.Challenge Why Quiterian?In such concentrated sector such as retail, only a deep businessknowledge can provide the companies operating in it with a • Predict customer behavior by using predictive techniques to gain insights intoclear competitive advantage. That companies have big volumes the major factors that influence customerof data on sales, stock,… and need to extract from them relevant satisfaction, long-term relationships andinformation for the business instantly in order to achieve a clear sales results.competitive advantage. • Create instant and detailed segmentations to soon identify cross-sell and up-sell prospects.Pains to solve • Get 360 degree visibility of business and customers through analytical techniques,• Reduce operational costs and improve efficiency. to connect offers to the right customer segments based on demographic,• Optimization of purchases and inventory. geographic, attitudinal and behavioral data• 360º business and customer view. across the enterprise. • Churn prediction, quick detection ofBenefits conversion opportunities, risks reduction and improvement of sales results by forecasting• Anticipation of customers demand. scenarios and putting Visual Data Mining• Optimization of purchases and inventory. into practice.• Increase of customer loyalty.• Integrated, efficient and agile logistics management.• Global business view, integrating Big Data from various sources.• Agility and reduction of the backlog generated by traditional BI.• Business users self-sufficiency.• Fast creation of personalized indicators.• Rapid adaptation to regulatory changes and compliance needs.• Easy deployment, affordable, quick payback, short time- References to-value.Person to approachCMO / CRM / CIO / BU Director 29
  30. 30. Business Analytics Solutions for You5. Business Analytics Solutions for Business Performance Quiterian offers advanced analytics solutions designed to solve business challenges of many companies, improve their processes, optimize their resources and respond effectively to the any escenario they must face. 30
  31. 31. 5.1 Solution for Government and Public AdministrationTarget descriptionGovernment, Public Administration, public institutions.ChallengePublic Administration needs to process large and increasing datasets at high speed to discover what is not evident, to understand Why Quiterian?why certain facts and emergencies occur and to get to knowwhat will happen in the future. The challenge is the constant • Instant analysis of large volumes of data, loading directly from very heterogeneityimprovement of the quality and agility in the service delivery to sources.citizens achieving the highest level of efficiency and cost saving. • Holistic citizen-centric view to improve government programs and service deliveryPains to solve • Data Audit & Integration of analytical environments.• Integration of data of multiple sources. • Quiterian Analytics provides immediate• Big amounts of data, decentralized. responses, understanding behaviors and patterns, discovering trends and needs.• Need of efficiency.• Need to save costs. • Quick answers to optimize the identification, targeting communication, improve performance and increase the qualityBenefits perceived by the citizen.Efficiency and saving • All in a self-service and agile way, allowing non-technical users and Decision-makers to• Increase outputs. obtain key business insights on the fly, with• Reduce inputs. no dependency on IT department.• Boost productivity.Agility and anticipation• Avoid unexpected facts and reduce emergencies.• React faster when emergencies occur.• Understand soon why things happen and forecast future facts.Knowledge and efficacy• Integrate heterogeneous data sources for a cross, global view to dive into user behavior. References• Put analytical techniques into practice and get new insights on which to base new, more agile and accurate decisions.Person to approachBU Director 31
  32. 32. 5.2 Solution for Public TransportationTarget descriptionPublic transportation companies.ChallengePassenger’s transportation is one of the services with moreimpact on cities and his economic development. Analysis of Why Quiterian?demand and mobility behavior is ongoing, since the behavior ofindividuals varies over time depending on numerous variables. • Instant analysis of large volumes of data, loading directly from very heterogeneityThese variations impact on the entire passenger transport sources.system. Only through a deep understanding of these variations,through advanced analysis made from different perspectives • 360º vision of business.and through measurement and simulation of impacts, a high • Data Audit & Integration of analytical environments.quality service with great demand can be sustained. • Quiterian Analytics provides immediate responses, understanding behaviors andPains to solve patterns, discovering trends and needs. • Quick answers to optimize the identification,• Integration of data of multiple sources and data systems. targeting communication, improve• Big amounts of data, decentralized. performance and increase the quality• Need of efficiency: adapting supply to demand, behavioral perceived by the citizen. patterns, external facts. • All in a self-service and agile way, allowing• Need to save costs: improving of routes, timetables, etc. business users to obtain key business insights on the fly, with no dependency on IT department.Benefits• Depth analysis of demand for a better service: to adapt supply to citizens’ expectations: test loading capability, understanding demand’s seasonality, frequencies and routes improvement, rate charts analysis to establish collection scenarios and revenue forecasts, fraud analysis.• Optimizing billing/ticketing operations.• Detection of inefficiencies in routes.• Predicting equipment failure: corrective maintenance.• Predicting future demand.• Integrated business view: all data sources together. ReferencesPerson to approachBU Director 32
  33. 33. 5.3 Solution for Police and Homeland SecurityTarget descriptionLocal, national police forces. Defense and security.ChallengeOne of the challenges of public safety consists of ensuringsecurity. Because of that, having quality information on time is a Why Quiterian?priority for any security, police or defense force. • Instant analysis of large volumes of data, loading directly from very heterogeneityPains to solve sources.• Integration of data of multiple sources. • 360º vision of cititzen. • Data Audit & Integration of analytical• Big amounts of data, decentralized. environments.• Need of efficiency. • Quiterian Analytics provides immediate• Need to save costs. responses, understanding behaviors and patterns, discovering trends and needs.Benefits • Quick answers to optimize the identification, targeting communication, improve• Key information instantly and reliably. performance and increase the quality perceived by the citizen.• Questions, hypotheses and research on the fly.• Detailed analysis of crime maps, criminal profiles, patterns, • All in a self-service and agile way, allowing etc. business users to obtain key business insights on the fly, with no dependency on IT• Validate assumptions, proposals and cross correlational department. data to find statistical.• Establishing indicators and decision making• Integration of all data sources for a comprehensive business.• Improving 911/112 emergency operations (patterns of incidence, response time, profiles).Person to approachBU Director References 33
  34. 34. 5.4 Solution for Tax AgencyTarget descriptionGovernment Tax Agencies.ChallengeTax fraud is a pandemic to governments and their citizens.Systematically, there are cases of fraud that harm the public Why Quiterian?accounts and therefore directly affect the performance andwelfare of citizens. The challenge of any government is to • Instant analysis of large volumes of data, loading directly from very heterogeneityimprove its efficiency to combat such fraud and abuse. sources. • 360º vision of citizen.Pains to solve • Data Audit & Integration of analytical environments.• Improve efficiency.• Detect patterns. • Quiterian Analytics provides immediate responses, understanding behaviors and• Predict and avoid fraud. patterns, discovering trends and needs. • Deliver insights for quick response andBenefits confident decisions.• Advanced analytics to detect Fraud rapidly. • All in a self-service and agile way, allowing business users to obtain key business• Control and inspection activities optimization: Advanced insights on the fly, with no dependency on IT analytics to identify profiles of the organizations and department. activities that could fail to fulfill.• Optimization of funds for organizations or people.• Taxes design optimization.• Exploitation of tax or census databases.Person to approachBU Director References 34
  35. 35. 5.5 Solution Logistics / Supply ChainTarget descriptionLogistics and warehouses services provider that require businessprocess integration to make the business network operate asone.Challenge: Global view of the flow production- Why Quiterian?storage-consumption• Reduction of time to customers. • Predictive techniques for anticipating to customers demand and adjust production• Loss prevention and costs and waiting times cut. volume.• Increase of quality and customer service. • Obtain immediate business insights into all• Optimization of logistic processes and routes. links of supply chain: customer satisfaction, inventory levels, warehouse management, resources vs real needs, expired and obsoletePains to solve products, sales results, etc.• Detect bottlenecks in business processes. • Integrate large raw data sets from miscellaneous sources for global view of• Successful inventory management to prevent stock spoilage the flow production-storage-consumption and obsolescence. and to implement suitable tracking and• Optimization of logistics processes, routes, stocks and shelf monitoring strategies. life. • User-friendly advanced and predictive techniques for integrated management of• Reduction of time to customers. data, to optimize logistic processes and to• Increase of quality and customer service. early detect inefficiencies in routes. • Create customized indicators and alerts.Benefits • Automate business rules through iWorkflow, and monitor relevant variables in real time.• Increase of quality in customer service, including flexibility, customization and reduction of unproductive waiting times.• Increase of business profit.• More efficiency and cost-effectiveness within supply chain.• Decrease of fixed assets, obsolete and expired products.• Costs cut and efficient management of inventory.• Sales boost and increase of product visibility.• Adjustment of resources to real needs.• Business users self-sufficiency.• Agility, quick payback and short time-to-value.Person to approachCIO / BU Director 35
  36. 36. 5.6 Solution for Utilities & Green EnergyTarget descriptionThe success of public services companies (gas, water, electricity)and green energy companies, consists of making the mostof customers’ incomes sources and of increasing efficiencyin all the operations. Being anticipative and getting to knowquite in advance how the production varies not only will make Why Quiterian?these companies eco-friendlier and more environmentallysustainable, but they will also be more competitive within theglobal economic environment. • Identifying the features of technological equippments with optimum performance. • Capability of cross and non-predefinedChallenge: Forecasting the production to opti- analysis, by crossing and integrating anymize its market price type of available information (weather, technology, production, etc.).• Analyze the equippments’ demotion on yearly production • Soon detection of floors showing falls to avoid losses and gain efficiency. in production levels, and analysis of the• Reduce the uncertainty on the services to be rendered in equippments’ and modules’ demotion order to optimize its market value. according to miscellaneous parameters.• Determine the demand variability on specific year terms. • Comparative analysis of yearly production to estimate the equippments’ real vs. expected demotion, making it possible to verify theirPains to solve useful life and to rapidly identify tools with• Predict future demand. less TCO.• Improve efficiency.• Detect frauds and risks.Benefits• 360º customer’s knowledge.• Measure the customer’s real potential through the calculation of the optimum consumption per contract.• Capability to be anticipative.• More efficiency in sales negotiation.• Production optimization through the selection of technologies with little demotion and higher performance.• Costs reduction and production losses. References• More competitiveness.• Soon detection of business opportunities.Person to approachCMO / CRM / CIO / BU Director. 36

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