Omniture’s
Strategy  Applied  Results   SM             Implementation Partner
                                          ...
Agenda

•   Introductions, Background and Purpose
•   Online Marketing Strategies Engaged and Contemplated
•   Introductio...
Purpose
•   Discover online marketing initiatives
•   How is success measured
•   What would you be doing if you could wit...
Lima Consulting Group Positioning

                         Online
                        Marketing
                     ...
Cross Between an Interactive Ad Agency and a
Software Integrator
Interactive Ad Agency
• Online Marketing Strategy • Busin...
Lima Consulting Group Background &
Capabilities
 Big Idea: One company that does both marketing strategy and technical
 de...
Lima Consulting Partial Client List
5 Years of Online Interactive Marketing Consulting Experience

•   AmeriGas (NYSE: APU...
Online Marketing Strategies and Tactics

• How do your people develop your online
  strategy? How are you organized?
• Wha...
Online Business Optimization
Evolution from A Channel to Business Strategy




                                           ...
Omniture
The Leader in Online Business Optimization

                       • Public Company on NASDAQ: OMTR
        Compa...
Customer Success
Over 5000 Customers Across Many Industries

         MEDIA


         RETAIL

       FINANCE

        TRA...
Customer Success
Industry Leaders Run on Omniture

         MEDIA    5 of Top 10 Media Companies

         RETAIL   6 of T...
Eliminating the line
Integrating online and offline data
           How do I optimize my advertising/marketing dollars ?

...
Making Your Data a Strategic Asset
Open Data Collection, Analysis and Optimization
Omniture is NOT an analytics company

We are an optimization company

            Optimize Ad Spend

              and Con...
“Forrester believes that the time is right for
 the online marketing suite to emerge.”

                            Defini...
Online Business Optimization Product Suite
Omniture Online Marketing Suite

                        Complete  Open  Modular  Flexible



Search                   ...
Competitors Do Not Match Up to Omniture


       Point Solutions                             Free Products

No open and ex...
Partner Presence
 Latin American Partner: Lima Consulting Group currently has
 offices in Colombia and Uruguay


• Latin A...
Upcoming SlideShare
Loading in …5
×

2009 06 03 Lima Consulting Alans Comments

546 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
546
On SlideShare
0
From Embeds
0
Number of Embeds
17
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Business shift: online/channel to overall strategy Partners, employees, sales marketing, finance, operations, support, Hr no corp / business function is unaffected by WWWAfter a decade of digital disruption, online has moved from an ecommerce channel to a way of doing business. Businesses need to deliver the most relevant, personalized experiences that will exceed the expectations of their customer’s digital lifestyle. Online Business Optimization is the strategy that customers need to pursue to drive innovation & customer centric services in a digital worldOnline Marketing Suite empowers marketers to optimize customer interactions to create personalized and relevant customer experiences
  • So in thinking about fulfilling your ultimate requirement to effectively and efficiently drive your clients’ revenue and brand preference, I’m sure you’ll agree that there are many personas that are being touched (and deluged) by marketing efforts. These efforts are often coming from traditional methods such as print, call centers, mail drops, radio, and so on. They’re also coming from various forms of online activity such as banners, search, email, affiliate programs and even emerging practices such as mobile and social networking.Through our suite of optimization tools, we can give you clarity about how consumers are responding to these touch points. Ultimately providing intelligence on how to optimize your advertising/marketing dollars, and how to optimize your consumer experiences.
  • The importance of online is increasing, as marketing of this channel becomes an integral part of a company’s business strategy.
  • Need for websites to be efficient and smart for ALL marketing The innovators have made the transition, the herd is moving nowOnline ad spend has reached critical mass, desire to measure the outcome from that investment
  • Complete - Brings together best-of-breed marketing apps into one unified platformOpen - Access to data and business rules to build and connect new applicationsModular - Deploy as needed, including hundreds of best-in-class third party appsFlexible - Readily tailored to meet the specific requirements of individual customers
  • 2009 06 03 Lima Consulting Alans Comments

    1. 1. Omniture’s Strategy  Applied  Results SM Implementation Partner in Latin America Tulio Albuquerque tulio@limaconsulting.com Alan Colmenares acolmenares@LimaConsulting.com Paul Lima plima@LimaConsulting.com 2 June 2009
    2. 2. Agenda • Introductions, Background and Purpose • Online Marketing Strategies Engaged and Contemplated • Introduction to the Omniture’s Suite • Questions and Answers • Next Steps
    3. 3. Purpose • Discover online marketing initiatives • How is success measured • What would you be doing if you could with your online marketing? • Most effective marketing and engagement tools? • E-mail • Pay Per Click Advertising • Search Engine Optimization • Website development and Applications • Intranets, Extranets • Landing page Optimization • Integration with CRM • Social Media and User Generated Content
    4. 4. Lima Consulting Group Positioning Online Marketing Strategy Measurable Results Online Software & through Systems Analytics Marketing Execution
    5. 5. Cross Between an Interactive Ad Agency and a Software Integrator Interactive Ad Agency • Online Marketing Strategy • Business Solutions • Customer Relationship Management Systems (CRM) • Online Marketing • Enterprise Resource Planning (ERP) • Search Engine Optimization • Financial Management Solutions • Pay-Per-Click Advertising • E-commerce • E-Mail Marketing • Market Survey Systems and Polls • Internet Media Buying • Social Networking • Consulting Services • Web Analytics • Market Research, Surveys and Focus Group testing • Custom Application Development • Web site development • Business Process Engineering • Web Applications • Creative Services • Content Management Systems Strategic Technical Thinkers Experts
    6. 6. Lima Consulting Group Background & Capabilities Big Idea: One company that does both marketing strategy and technical development Certified Partner with o Google – Certified Google Professionals o Omniture – leading online marketing on-demand software o NetSuite – premier on-demand business software o Salesforce – leading on-demand CRM o Many other software solutions We help companies develop, deploy and measure online marketing strategies
    7. 7. Lima Consulting Partial Client List 5 Years of Online Interactive Marketing Consulting Experience • AmeriGas (NYSE: APU) • SDI Strategic Distribution, Inc. (NASDAQ: STRD) • IQuote – the first term life insurance quoting company online • University of Pennsylvania • United States Coast Guard • State Farm Insurance • Lazard Alternative Investments • Global Event Partners • Select Health • The Philadelphia Hispanic Chamber of Commerce • United States Service Academy Society • The Philadelphia Zoo 7
    8. 8. Online Marketing Strategies and Tactics • How do your people develop your online strategy? How are you organized? • What is the purpose of your website? • How is success being measured? • What is the cost to acquire a conversion? • What tests have you recently ran and what did you learn?
    9. 9. Online Business Optimization Evolution from A Channel to Business Strategy Automate certain customer interactions and activities based Leverage these Innovate on real-time data, measurements to business rules and Find and apply new make informed performance insights to optimize decisions about Extend your business based Deliver reporting how to interact Automate on a complete view and dashboards to with customers Bring together of all interactions measure marketing information from the performance Execute Internet and the enterprise for a Measure comprehensive view of customer interactions Measure Optimize
    10. 10. Omniture The Leader in Online Business Optimization • Public Company on NASDAQ: OMTR Company • $180M Revenue in 2007, 80% YOY Growth • Global Reach; 1000 Employees; 15 Countries • Global Market Leader for Web Analytics Leadership • 5000 Customers, 200 Fortune 500; 95% Retention • Industry Consulting, 24/7 ClientCare and Education • Over 2.2 Trillion Transactions Served in 2007 Infrastructure • 9,000 Servers Across Global Data Centers • Over 250 Patents and Patent Applications
    11. 11. Customer Success Over 5000 Customers Across Many Industries MEDIA RETAIL FINANCE TRAVEL TELECOM MANUFACTURING TECHNOLOGY AUTOMOTIVE
    12. 12. Customer Success Industry Leaders Run on Omniture MEDIA 5 of Top 10 Media Companies RETAIL 6 of Top 10 Retailers FINANCE 4 of Top 5 Banks TRAVEL 4 of Top 5 Travel Companies TELECOM 23 of the Wired 40 MANUFACTURING 7 of the Top 10 Consumer Products Companies TECHNOLOGY 6 of the Top 10 Business Week IT-100 AUTOMOTIVE 11 of Top 15of Top 5 Top Companies 4 Automotive Travel Companies
    13. 13. Eliminating the line Integrating online and offline data How do I optimize my advertising/marketing dollars ? OOH TV Call Center Display Ads CMS Surveys Mobile Web Social Radio Print DRTV Site Search eMail Analytics Networks POS DM Event Mktg SEM Affiliates SEO ??? Weekend Visitor Cart Abandoner From Search Engine Returning Visitor Pennsylvania Visits From Affiliate Clicked on Display Ad How do I optimize the customer experience ?
    14. 14. Making Your Data a Strategic Asset Open Data Collection, Analysis and Optimization
    15. 15. Omniture is NOT an analytics company We are an optimization company Optimize Ad Spend and Conversions All of this relies on the underlying data
    16. 16. “Forrester believes that the time is right for the online marketing suite to emerge.” Defining the Online Marketing Suite October 2007
    17. 17. Online Business Optimization Product Suite
    18. 18. Omniture Online Marketing Suite Complete  Open  Modular  Flexible Search CMO DASHBOARDS Kiosks Display Call VISITOR ONLINE CHANNEL CONVERSION Mobile ACQUISITION ANALYTICS ANALYTICS POS Video Teller OPEN, ONLINE BUSINESS ANALYTICS PLATFORM
    19. 19. Competitors Do Not Match Up to Omniture Point Solutions Free Products No open and extensible platforms Insufficient breadth of product Performance and service reliability No industry expertise or depth No integrated view of interactions Quality of support and services Financial viability of some in doubt Conflicts with customer interest “The Omniture Suite is a one-stop-shop solution. Enterprises can buy an integrated solution from a single vendor, rather than having to purchase separate solutions…” Source: Guy Creese, Vice president, The Burton Group
    20. 20. Partner Presence Latin American Partner: Lima Consulting Group currently has offices in Colombia and Uruguay • Latin American Management Team • Paul Lima – Product Development and Marketing roles in large financial services institutions. • Tulio Albuquerque – Business Development in Brazil ✪ • Alan Colmenares – Business Development at leading technology companies in the US and in Latin America. • Geographic Presence • USA – Headquarters ✪ • Latin America – Business Development (Colombia) • Engineering (Uruguay) • Sao Paulo, Brazil – Planned for 2010 ✪ • Collaborative relationship with Omniture Consulting June 5, 2009

    ×