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ENGLISH 2 & EPC Presentation
- 1. ENGLISH 2 & EPC Presentation 3-Star Hotel
- 2. Group Members(From left to right): Nabila, Nadhirah, Nur Azreen, Wong Qin Kai, Mr.Frankie(Hotel Manager), Lau Mao Hua(Group Leader), Chin Khang Wei, Lim Ting Lee, Lee Jia Kiam
- 4. Introduction Hospitality - M.Boulanger (French Chef) ➢ Father of modern hospitality during French Revolution Hospice (French word) = provide weary and taking good care for travellers
- 5. Early culture of hospitality - Evolved in Greek in the 40th BC. - Symbol of social and religious purposes After World War 2 - Travelling began to be a trend among the civilization - Hotel industry bloom around the world.
- 6. - Temporary house for travellers - Can be found everywhere in any region, area, town, city - Classified into different categories (budget & star rating) - Pricing may differ depends on rating, season, location, services and facilities Hotel
- 7. Hotel Industry in Malaysia - Practiced monopolistic competition - Experienced an encouraging growth rate since 1994 - Tourism become more popular since Visit Malaysia Year introduced.
- 9. BRIEF BIO OF THE BUSINESS
- 11. Penang Road, Penang Founded: 1969 by Loh’s Family Brief Bio:Hotel Continental Motive: Strategic location No. of employees: 80 people Capacity:- i)Peak season: Fully occupied ii)Off-peak season: 60%-70%
- 12. Accommodation Superior room Deluxe room Super deluxe room Executive suite
- 13. Facilities Coffee house Conference room Swimming pool Laundry service Car park area
- 14. Recent Development - Classified as a 3-star hotel by Malaysian Association of Hotels (MAH) - Coffee House qualified as a halal restaurant - Upgrade standard room to superior room - Upgrade the amenities inside the room (LCD television, minibar, in-room movie channels)
- 15. The 5 Elements Hotel, KL
- 16. Chinatown, KL Founded: 1973 by Malaysian Chinese Businessman Brief Bio:The 5 Elements Hotel Motive: Property Development No. of employees: 30 people Capacity:- i)Peak season: 60%-70% ii)Off-peak season: 30% 2008: taken by new management
- 17. Accommodation Standard Single Superior Twin Deluxe Queen
- 18. Metal Suite Water Suite Earth Suite Fire Suite Wood Suite Themed Suite
- 19. Facilities Restaurant 24 Hours Reception Services Waiting Area Free Wi-Fi
- 20. Recent Development - Last renovation: 2013 - Upgrade hotel’s facilities and amenities - Modern marketing(online)-Agoda, official website
- 23. 3 main competitors: ● Hotel Malaysia ● Cititel Hotel ● Bayview Hotel Competitors - 250 to 300 competitors
- 24. Bayview Hotel - 4-Star Hotel - 333 rooms (standard rooms, superior rooms, deluxe & grand deluxe rooms, family rooms, junior suites and premier floor rooms.
- 25. Hotel Malaysia - 2-Star Hotel - 126 rooms (standard rooms, superior rooms and deluxe rooms.
- 26. Cititel Hotel - 4-Star Hotel - 451 rooms (standard rooms, superior rooms, deluxe rooms and executive suites)
- 27. Strategy Used Provides good services Better in-room facilities Promotion via online from hotel’s website Receive suggestion and recommendation from the customers
- 28. Challenges - Too many potential competitors - Fierce competition - Risk taker - Need to conduct market survey to fulfill market needs
- 29. Nature of Business - Large number of competitors - Weak barriers to entry - Weak pricing power - Fierce Competition in term of pricing, advertising, services provided Monopolistic competition
- 30. The 5 Elements Hotel, KL COMPARATIVE ANALYSIS
- 31. Competitors 3 main competitors: ● Geo Hotel ● Swiss Inn Hotel ● Ancasa Hotel - Around 200 competitors
- 32. Geo Hotel - 3-Star Hotel - 180 rooms (standard rooms, deluxe rooms, family rooms & premier suites)
- 33. Swiss Inn Hotel - 3-Star Hotel - Operating under Swiss- Garden International - 151 rooms (superior rooms, deluxe rooms & family rooms)
- 34. Ancasa Hotel - 3-Star Hotel - 294 rooms (standard rooms, superior rooms, deluxe rooms, family suites, junior suites and Ancasa floor rooms) - Provide spa services
- 35. Strategy Used - Online Promotion: buy 3 free 1 night - Early bird promotion - Promotion on flexible date(June) - Provide good service
- 36. Challenges - Too many potential competitors - Risk taker (may not generate profit) - Small market (suppliers more, demand less) - Number of tourists drop rapidly
- 37. Nature of Business - Large number of competitors - Weak barriers to entry - Weak pricing power - Sell differentiated products (themed suite) - Constantly advertising in the market Monopolistic competition
- 38. SIMILARITIES
- 39. SIMILARITIES - Classified as 3-Star Hotel - Same rating on TripAdvisor - Only have one branch which is the headquarter office
- 40. SIMILARITIES - Monopolistic competitive firm - Weak pricing power-cannot set the price as they like - Only have one branch which is the headquarter office - Facing strong competition in the market - Insist on providing good service to the customers
- 41. DIFFERENCES VS.
- 42. DIFFERENCES Founded year1969 1973 Motive to start this businessStrategic Location Property Development
- 43. DIFFERENCES No. of employee80 30 No. of room & room types 231 104 superior room, deluxe room, super deluxe room & executive suite room standard single room, superior twin room, deluxe queen room & themed suite
- 44. DIFFERENCES No. of competitors250-300 200-250 Hotel Capacity during peak season 90%-100% 60%-70% Facilities provided Restaurant, meeting room, free wifi on every floor Restaurant, conference room, laundry service, car park, swimming pool, free wifi at lobby area
- 45. Summary Commercially successful : Reason: - More yearly revenue - Hotel capacity during peak season - Fierce competition in Penang - Provide more facilities and service Hotel Continental
- 46. RECOMMENDATION
- 48. Recommendation Publicity: - Social media and partnership (TripAdvisor,Agoda) - Mutual agreement with Tourism Malaysia: promoting hotel in tourism guidebook Facilities: -Gym, better air conditioners, more tv channels -Free Wifi in the room -More parking bays
- 49. Recommendation Upgrade services & catering - Improvise their room services, ushering, and front desk registration - Food served must be clean, hygienic and tasty Provide clean environment & better view - Small renovation
- 50. Recommendation Professionality - Remove excess workers to cut cost - Hire professionals - Organize workshop to improve workers’ performance
- 51. The 5 Elements Hotel, KL RECOMMENDATION
- 52. Recommendation Marketing - Online marketing - Increase the website’s quality content - Network with other businesses (museums, parks, restaurants) - discount Promotion - Discount on staying extra night - Package deals- Girl’s weekend
- 53. Recommendation Pet-friendly rooms - to avoid the stress and expenses of kenneling a dog or finding a babysitter - charge for higher rates Reimbursement (Loews Hotels) - reimburse fees that guests pay airlines for their checked bags - can set a limit on the number of bags and the timing
- 54. Recommendation Entertainment - Provide free or inexpensive entertainment - Local musician, Bingo
- 55. References History of the hospitality industry. (n.d.). Retrieved June 2, 2015, from http://www. slideshare.net/27101985/history-of-the-hospitality-industry Hotel Continental | Penang, Malaysia (n.d.). Retrieved May 21, 2015, from http: //hotelcontinental.com.my/hotelc/hotelc/ Hotel Industry in Malaysia. (n.d.). Retrieved June 2, 2015, from http://www.regit. com/malaysia/industry/industry.htm Puri, M., & Chand, G. (2009). Tourism and hotel industry. [electronic resource]. Chandni Chowk, Delhi : Global Media, 2009. The 5 Elements Hotel KL (n.d.). Retrieved May 22, 2015, from http://www. the5elementshotel.com.my/
- 56. THANK YOU!