11. Prime source for
earning our profit is
from international
and local tourism
Customers that enter our bus will be
entertained with amazing services and we
ensure that our services are average
affordable to everyone.
12. Rival of our business
The KL Hop-on Hop-Off
Tour.
22 designated stops
40 attractions
The double-decker
air-conditioned tour bus
pre-recorded multi lingual
commentary for each of the
attractions and Wi-Fi
24 Hours Operation Hours
Weakness :
Doesn’t have attractive
services
14. Marketing Strategies
-Main product are Epson Moverio BT – 100 &
massage chair.
-What is Epson Moverio BT – 100 ?
Epson Moverio is the system that managed
by an Andriod powered control module that
connect via two wires.
-What’s so good about it ?
Save time as no need connect to computer.
It’s WIFI - enabled and support to the Android
apps.
Feel relaxing and comfortable and also not
harmful to our eyes.
15. Marketing Strategies
• Main food in our bus is
western foods.
• We also provide various kind
of foods such as :
Chicken chop
Beef steak
Lamb chop
Mushroom Spagetti
Butter Prawn
16. Pricing
Range of Cost price – RM 6 – 9
Range of Selling Price - below RM 15
Price of our products:
Lamb Chop - RM13
Chicken Chop - RM10
Mushroom Spagetti - RM12
Beef Steak - RM14
Butter Prawn - RM13
51. Forecasted sales and profit of 3 years
Income RM Expenses RM
Capital 450,000 Bus 250,000
Income 1,500,000 Recoration &
Renovation
8,000
Massage chairs 60,000
LED TELEVISION 5,000
Kitchen’s
Equipment
25,000
Advertisement 1,500
Worker’s Salary 540,000
Food Ingredients 162,000
Utility 180,000
Casino Tables &
chairs
13,000
Balance C/D 705,500
TOTAL 1,950,000 1,950,000
In three year, we
estimate our
profit will be
around
RM705,500
54. Reference.
1. Osaki massage chair. (n.d.). Massage Magazine.
2 .Moverio BT-100 Wearable Display. (n.d.). Retrieved March 22, 2015, from http://www.epson.com/
cgi-bin/Store/jsp/Product.do?sku=V11H423020
3. Jeffs, C. (2008). Strategy management. Los Angeles: SAGE.
4. Recipes - Food - Lifestyle | The Star Online. (n.d.). Retrieved March 22, 2015, from
http:/www.thestar.com.my/Lifestyle/Food/Recipes/
5. YOONG, A. (2006, January 6). Malaysian officials to consider proposal for casino on tourist island.
AP Worldstream. Retrieved March 22, 2015, from http://www.highbeam.com/doc/1P1-
117025823.html?
6. Merton, R., & Bodie, Z. (n.d.). On the Management of Financial Guarantees. Financial
Management, 87-87.