This is a project I completed on behalf of my Project and Portfolio course. 02/2021

1. PERSONAL BRAND EXPLORATION
JOHNISHA CHILDS
PROJECT & PORTFOLIO I: WEEK 1
FEB, 2021

2. Johnisha Childs is an audio engineer with over five years’
music industry experience. She started her career at Circle
House Studios in Miami, Florida, as a graduate of S.A.E
Institute with an Audio Technology certification. She
worked her way up through the ranks from intern to
becoming an audio engineer. This allows her to collaborate
with a large number of platinum artists and the emerging
artist. She found that many of the emerging artists were as
talented as platinum artists but had no proper guidance for
their careers. Thereafter she has found a new passion and
began a new career as an Agent and Manager for
Recording Artists. Johnisha is in pursuit of a Bachelor's in
Music Business from Full Sail University. She believes that
her experience in the recording studio and her business
studies will allow her not only to represent, but also to
direct artists in the creation of quality music.
.
IDENTITY

3. PROFESSION
POTENTIAL JOB TITLES:
• TALENT AGENT
• ENTERTAINMENT SPECIALIST
• TALENT REPRESENTATIVE
ENTERTAINER AND MAGICIAN
ARCHETYPE - WE MAKE DREAMS
COME TRUE WITH THE OPPORTUNITY
TO CREATE A VISION AND LIVE
THROUGH IT. IN EVERYTHING WE DO,
THE ATTRACTION OF HAVING A GOOD
TIME WHEN ENTERTAINING OTHERS
ENABLES US TO INTEGRATE A SENSE OF
HUMOR AND FUN.
AGENT AND BUSINESS MANAGER FOR RECORDING ARTISTS

4. • DEMOGRAPHICS: 100%
FEMALE, DIVERSE, COLLEGE-
EDUCATED, MARRIED OR IN
RELATIONSHIP, CHILDREN.
• PSYCHOGRAPHICS: FAMILY
ORIENTED, STRONG WORK
ETHIC, MUSIC AND
ENTERTAINMENT DRIVEN,
BEING DIFFERENT
• IDEAL AUDIENCE MEMBERS:
JEN MCDANIELS, GENERAL
MANAGER, MUSIC (SB
PROJECTS), ARIEL CAPUTO,
OFFICE MANAGER (SB
PROJECTS), JACKIE AGUSTUS,
HEAD OF DIGITAL MARKETING
RECRUITERS AND HIRING MANAGERS AT SB PROJECTS
TARGET AUDIENCE

5. GOALS
• ENTRY-LEVEL POSITION AT SB PROJECTS.
‣I WILL APPLY FOR AN INTERNSHIP AT SB
PROJECTS IN THE WINTER OF 2021.
MID TERM: (2027)
• .MANAGE A PLATINUM-SELLING RECORDING
ARTIST
‣I WILL LEARN THE SKILLS NECESSARY FROM
MY WORK AT SB PROJECTS. I WILL TAKE ON
AN UP-AND-COMING CLIENT AND MANAGE
HIS/HER CAREER HELPING THEM REACH
THIS SUCCESS.
LONG TERM: (2037)
• OPEN MANAGEMENT FIRM AND RECORD LABEL.
‣I WILL HAVE BUILT THE CONNECTIONS TO
RUN MY OWN COMPANY. I WILL START MY
OWN LABEL AND SIGN AND DEVELOP
TALENT WITH A MANAGEMENT DIVISION OF
THE LABEL. I WILL SIGN A DEAL UNDER ONE

6. SKILLS ANALYSIS
NOTABLE SKILLS & CURRENT
PROFICIENCIES:
NOTABLE SKILLS REQUIRED IN TRADE & CURRENT
PROFICIENCIES:
PRO TOOLS 80%
PHOTOSHOP 50%
LISTENING 75%
TIME MANAGEMENT 45%
SOFT
HARD
VIDEO CREATION 10%
ACCOUNTING SOFTWARE
0%
NEGOTIATION 20%
SPEAKING 45%
HARD
SOFT

7. I HELP EMERGING ARTISTS BECOME
PLATINUM-SELLING ARTISTS BY GUIDING
THEM AND MANAGING THEIR CAREER.
PROMISE

8. CREDENTIALS
WORK EXPERIENCE:
• CIRCLE HOUSE STUDIOS, SPOTIFY
CAMP, OPERATE RECORDING STUDIO
• SAE INSTITUTE, MELODYNE
CONFERENCE, HOSTED A ROOM
EDUCATION:
• AUDIO TECHNOLOGY, SAE INSTITUTE
• MUSIC BUSINESS, B.S., FULL SAIL UNIVERSITY (2022)
VOLUNTEER WORKS:
• CHURCH A DRIVE FOR HOMELESS
• CHURCH CLOTHING DRIVE FOR
HOMELESS

9. COMPETITION
ALISHA APONTE
INDUSTRY EXPERIENCE:
• NO INDUSTRY EXPERIENCE
EDUCATION:
• AUDIO PRODUCTION, BACHELOR’S DEGREE, FULL
SAIL UNIVERSITY
LEADERSHIP EXPERIENCE:
• NO EXPERIENCE NOTED IN PROFILE
SKILLS AND PROFICIENCIES:
• AUDIO MIXING - 0 ENDORSEMENTS
• AUDIO RECORDING - 0 ENDORSEMENTS
• PROTOOLS - 0 ENDORSEMENTS
JOHNISHA CHILDS
OVERALL ONLINE PRESENCE:
• 10 CONNECTIONS
• PROFESSIONAL HEADSHOT
• NO CUSTOM BANNER
• NO PUBLISHED ARTICLES
• UNDTEALIED PROFILE
• CUSTOM URL
• OVERALL GRADE: POOR (10 OUT OF 100)
INDUSTRY EXPERIENCE:
• CIRCLE HOUSE STUDIO, AUDIO
ENGINEER
EDUCATION:
• AUDIO TECHNOLOGY, CERTIFICATION, SAE INSTITUTE
• MUSIC BUSINESS, BACHELOR’S DEGREE, FULL SAIL
UNIVERSITY
LEADERSHIP EXPERIENCE:
• NO LEADERSHIP EXPERIENCE
SKILLS AND PROFICIENCIES:
• AUDIO MIXING - 0 ENDORSEMENTS
• AUDIO RECORDING - 0 ENDORSEMENTS
• PROTOOLS -0 ENDORSEMENTS
OVERALL ONLINE PRESENCE:
• 6 CONNECTIONS
• UNPROFESSIONAL HEADSHOT
• NO CUSTOM BANNER
• NO PUBLISHED ARTICLES
• UNDETAILED PROFILE
• NO CUSTOM URL
• OVERALL GRADE; POOR (6 OUT OF 100)

10. COMPETITION
A R (THIS IS THE PROFILE NAME)
NOTEWORTHY EXPERIENCE:
• BLACK SWAN ENTERTAINMENT, MANAGER, 11 YEARS
• ARTIST LIASON, CHI AT THE LODGE, 3 YEARS
JOHNISHA CHILDS
INDUSTRY EXPERIENCE:
• ARTIST MANAGER
EDUCATION:
• EDUCATION EXPERIENCE GOES HERE
SKILLS AND PROFICIENCIES:
• ENTERTAINMENT -72 ENDORSEMENTS
• MUSIC - 53 ENDORSEMENTS
• A&R - 49 ENDORSEMENTS
OVERALL ONLINE PRESENCE:
• 500+ CONNECTIONS
• UNPROFESSIONAL HEADSHOT
• NO CUSTOM BANNER
• NO PUBLISHED ARTICLES
• DETAILED PROFILE WITH SKILLS AND EXPERIENCE
• CUSTOM URL
• OVERALL GRADE: GOOD (80 OUT OF 100)
INDUSTRY EXPERIENCE:
• CIRCLE HOUSE STUDIO, AUDIO
ENGINEER
EDUCATION:
• AUDIO TECHNOLOGY, CERTIFICATION, SAE INSTITUTE
• MUSIC BUSINESS, BACHELOR’S DEGREE, FULL SAIL
UNIVERSITY
LEADERSHIP EXPERIENCE:
• NO LEADERSHIP EXPERIENCE
SKILLS AND PROFICIENCIES:
• AUDIO MIXING - 0 ENDORSEMENTS
• AUDIO RECORDING - 0 ENDORSEMENTS
• PROTOOLS -0 ENDORSEMENTS
OVERALL ONLINE PRESENCE:
• 6 CONNECTIONS
• UNPROFESSIONAL HEADSHOT
• NO CUSTOM BANNER
• NO PUBLISHED ARTICLES
• UNDETAILED PROFILE
• NO CUSTOM URL
• OVERALL GRADE; POOR (6 OUT OF 100)

11. BRAND POSITION
FOR SB PROJECTS MANAGERS WHO HAVE
EMERGING ARTISTS ON THEIR ROSTER, I
PROVIDE INSIGHT FROM A ARTISTS
PERSPECTIVE BECAUSE I HAVE THE SKILL AND
SUDIO EXPERIENCE NECESSARY TO MAKE A
QUALITY SONG.

12. NETWORKING & MARKETING
INDUSTRY EVENTS & ORGANIZATIONS
• AVANT PREMIERE MUSIC AND MEDIA MARKET
‣ FEB 15-18 | ONLINE
• NEW ENGLAND MUSIC SEMINAR
‣ APRIL 10 | ONLINE
• FOCUS SESSION: “MUSIC MARKETING: THE AGE OF DYI”
‣ FEB 16 | ONLINE
DIGITAL MARKETING
• PRIMARY CONTENT: I WILL CREATE AUDIO AND VIDEO
THAT UTILIZES MY ARCHETYPE IN A WAY THAT PROMOTES
MY BRAND.
• PRIMARY TOOLS: LINKED IN LEARNING WILL BE MY
PRIMARY SOCIAL MEDIA SITE USED TO NETWORK WITH
LIKE MINDED INDUSTRY PROFESSIONALS. I WILL USE IT TO
GROW MY NETWORK BY CONNECTING WITH INDIVIDUALS
WHO HAVE OPPORTUNITIES THAT COULD BE BENEFICIAL
TO ME.
• WEBSITE: MY SITE WILL BE CONSTANTLY UPDATED WITH
MY MY WORK AND ANY EXPERIENCE RELEVANT TO MY

13. PROFESSIONAL DEVELOPMENT
MENTOR
• I WILL SEEK A MANAGER WHO HAS SIMILAR PAST
EXPERIENCES AS MYSELF AS HAS REACH THE GOALS
I WANT TO ACCOMPLISH. THEY SHOULD BE
MOTIVATED AND FOCUSED. DATE TO EST.
FORMAL EDUCATION
• SAE INSTITUTE, AUDIO TECHNOLOGY DIPLOMA, 2018
• FULL SAIL UNIVERSITY, MUSIC BUSINESS
BACHELORS, 2019-PRESENT
TECHNICAL SKILLS
• PROTOOLS - SAE INSTITUTE, MARCH 2018
• SIGNAL FLOW - SAE INSTITUTE, JUNE 2018
• SIGNAL PROCESSOING- SAE INSTITUTE , JULY 2018
SOFT SKILLS
• PUBLIC SPEAKING - FULL SAIL UNIVERSITY, OCTOBER
2019
• CRITICAL THINKING- FULL SAIL UNIVERSITY, JANUARY
2020
• ACTIVE LISTENING - FULL SAIL UNIVERSITY, JANUARY
2021

14. JOHNISHA CHILDS
You know struggling artists who need help? Well,
what I do is help them create the music that fits their brand. In fact, I am
currently managing and writing for a group of up-and-coming preteens who
have over 60,000 streams on their music.
“

15. REFERENCES
A R. (n.d.). [Photograph]. https://www.linkedin.com/in/a-r-34571447/
About the Entertainer Brand Archetype. (n.d.). Https://Www.Kayeputnam.Com/
Brandality-Archetype-Entertainer/. Retrieved February 7, 2021, from https://
www.kayeputnam.com/brandality-archetype-entertainer/
About the Magician Brand Archetype. (n.d.). Www.Kayeputnam.Com. Retrieved
February 7, 2021, from https://www.kayeputnam.com/brandality-archetype-
magician/
Alisha Aponte. (n.d.). [Photograph]. https://www.linkedin.com/in/alisha-
aponte-16b692197/
Avant Première Music + Media Market 2021 | LinkedIn. (n.d.). Https://
Www.Linkedin.Com/Events/6757783256889917440/. Retrieved February 7,
2021, from https://www.linkedin.com/events/6757783256889917440/
Focus Session: “Music Marketing: The Age Of DIY” | LinkedIn. (n.d.). Https://
Www.Linkedin.Com/Events/6762753320131035136/. Retrieved February 7,
2021, from https://www.linkedin.com/events/6762753320131035136/
Manager in studio. (n.d.). [Photo]. https://haulixdaily.com/2019/05/manger-music-
defined
New England Music Seminar 2021 | LinkedIn. (n.d.). Linkedin.Com. Retrieved
February 7, 2021, from https://www.linkedin.com/events/
6762170845243691008/
SB Projects. (n.d.). SB Projects - About. Retrieved February 7, 2021, from https://
scooterbraun.com/about
Summary Report for: 13-1011.00 - Agents and Business Managers of Artists,
Performers, and Athletes. (n.d.). Https://Www.Onetonline.Org/Link/Summary/
13-1011.00. Retrieved February 7, 2021, from https://www.onetonline.org/
link/summary/13-1011.00
[Target audience cartoon]. (n.d.). https://www.marypomerantzadvertising.com/blog/
top-10-ways-to-reach-your-target-audience