MOD 5: THE 10 LABEL MODELS - UNDERSTAND, OWN AND CONTROL MORE OF YOUR CAREER - THE RECORD LABEL MODEL CANVAS - HACKING MUSIC GROUP TRAINING SESSION DECK
The 10 Label Models To Understand, Own and Control More of YOUR Career Module 5 - The Record Label Model Canvas
In this Thursday’s training, we will be going through the 10 Record Label Models to understand own and control more of your career. Sections include: THE RECORD LABEL MODEL CANVAS, Record Labels as Venture Capital, Fixed or Growth Mindset, Why Mental Models Matter, The Anti-Fragile Artist. Upstreaming Label, Motown Label Model, The Joint Venture Label, The Artist-Owned Record Label, The 360 Major Label: Multi-Rights Deal, Mega Model
Request a guest seat to attend here. https://www.hacking-music.com/webclass
As always: No Bullshit - Real World - 100% Actionable. #letsgo! See Less
Content vs Platform - Every Artist's Battle .pdfJohn Pisciotta
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Similar to MOD 5: THE 10 LABEL MODELS - UNDERSTAND, OWN AND CONTROL MORE OF YOUR CAREER - THE RECORD LABEL MODEL CANVAS - HACKING MUSIC GROUP TRAINING SESSION DECK
Similar to MOD 5: THE 10 LABEL MODELS - UNDERSTAND, OWN AND CONTROL MORE OF YOUR CAREER - THE RECORD LABEL MODEL CANVAS - HACKING MUSIC GROUP TRAINING SESSION DECK (20)
MOD 5: THE 10 LABEL MODELS - UNDERSTAND, OWN AND CONTROL MORE OF YOUR CAREER - THE RECORD LABEL MODEL CANVAS - HACKING MUSIC GROUP TRAINING SESSION DECK
3. Module 1: LAYING THE FOUNDATION
• Section 1: Your Brand Words
• Section 2: Know Thyself (Your Superpower)
• Section 3: The Artist Audit
• Sect 4: 3 Gears
• Section 5: The Entertainment Ecosytem
• Section 6: Content vs Platform
• Section 7: Time - Talent Matrix
• Section 8: Strategy And Tactics
4. Module 2: ARTIST AS HACKER
1. Forgiveness > Permission
2. Team > Talent
3. Missionaries > Mercenaries
4. Different > Good
5. Future > Nostalgia
6. The Third Way
7. The Cupcake Hack
8. The KPI Hack: The Power Of Measuring
9. Resourcefulness Beats Resources
10. Fight Beats Want
5. MODULE 3: Creative Differentiation
1. THE AGILE ARTIST: THE ARTIST OF THE FUTURE
2. SWOT MATRIX: TELLING YOURSELF THE TRUTH
3. RED OCEANS VS BLUE OCEANS: BECOMING
AN ORIGINAL
4. THE E.R.R.C. FRAMEWORK
5. CASE STUDY: Journey’s Answers
6. GETTING U TO A BLUE OCEAN
6. MODULE 4: Super Teams
1. Superpowers and
Kryptonite
2. Leaders and Feeders
3. Cheese and Whiskers
4. 3 Gears
5. Multipliers Habit
6. The Dream 100
7. P.A.I.E. Method
8. Mindhive - Your
Board of Directors
9. ALLIES
10. ACTION ITEMS
7. 5: RECORD LABEL MODEL CANVAS
1. Labels As Venture Capital
2. Fixed or Growth Mindset
3. Both Sides of a Copyright
4. Why Mental Models Matter
5. Doing Deals - Leverage?
6. The Record Label Model Canvas
8. 5: RECORD LABEL MODEL CANVAS
1. YouTube As A Label
2. Publisher As A Label
3. Artist Services Model
4. Producer Label Model
5. Upstreaming Model
6. Motown Label Model
7. Joint-Venture Model
8. Artist-Owned Model
9. 360 Multi-Rights Model
10. Mega Model
12. It’s really important to get this right
and to really digest this completely.
we need you need to get complete
buyin here, because this will affect
every other deal you enter into
throughout your career.LABELS
AS VC
25. STRENGTH:
1.SKIN IN THE GAME
2.ARTIST/TREP
3.OWNER
4.SYSTEMS BUILDS VALUE
5.SMART DEALSLABELS
AS VC
26. • Success is usually
attracted. Not pursued.
LABELS
AS VC
27. When an artist is doing the right
things. People will see you doing it.
You actually sublty make them
want to be in business with you.
Your doing the “real things” - that
most artists dont do.
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LABELS
AS VC
28. Merriam Webster defines venture
capital as “capital invested in the
ownership element of new
enterprise.”
28
29. Previously, artists only spoke the
creative language while the record
label (privately) spoke an
investment language. The artists
who will lead the future will be able
to speak both.
29
LABELS
AS VC
30. When an artist understands the
model and the business levers that
they can control and manipulate, it
sets the artist and the label on the
same business footing.
30
LABELS
AS VC
33. We are purposely removing the
music business “mythology
language” that historically puts the
artist in a weaker position and use
real world terms.
36
LABELS
AS VC
41. Growth Mindset:
–Stop believing that “talent equals
success” and “success equals talent”
–Asks, How to keep yourself in the
“Asset” Column?
–A Career is usually “attracted”, not
“pursued”
42. Growth Mindset:
–It is important to tell your mind how to
think. Instead of letting it run around.
–Asks: Are you Team-able?
–Mindset is like software to your
hardware (Body) it will do exactly
what you instruct it!!
43. 2 Growth Questions:
1. Is this person the kind of person I
would want to go into business
with?
2. Am I the kind of person/company
that others want to go into
business with?FIXED OR
GROWTH?
44. If not?
1. What needs to change?
2. Who do I need to become?
3. What do I need to learn?
4. Where are my gaps?
5. What attributes am I missing?
FIXED OR
GROWTH?
65. For our purposes we will define
a record label as a compnay that
expands how an artist is
experienced. An entity that
creates, distributes, promotes,
and monetizes music.
66. Through the Record Label Model Canvas
We will approach our examination of the
different models by using diagrams to
help the reader identify all of the moving
parts within each model and to categorize
and structure important information.
69