1.
LEAN ENTREPRENEUR
IN THE ENTERPRISE
@BrantCooper
1

2.
2
What Two
Questions
Kill
Disruptive
Innovation

3.
3
What’s
the ROI

4.
4
When
Will We
See It

5.
Innovation Continuum
BRANDING LEADS THE WAY
EXISTING MARKET
PROBLEM WELL UNDERSTOOD
INNOVATION IMPROVES DIFFERENTIATION
INCREMENTAL CHANGE
PRODUCT LEADS THE WAY
UNKNOWN / NEW MARKET
PROBLEM NOT WELL UNDERSTOOD
INNOVATION IS DRAMATIC
RADICAL CHANGE

6.
Enterprises are optimized for
Execution.
6
(That’s how they got big.)

7.
New Growth Requires Innovation
7
(But, you can’t execute your way to innovation.)

8.
As if that weren’t enough…
8

9.
The World is Kind of a
Scary Place
9

10.
Competition is Fierce
10

11.
Gotta Move at the Speed of
the Twitter
11

12.
Enter Lean Startup
Principles
12

13.
Execute on Known, Search
on Unknown
13
(This isn’t new.)

14.
Part Art, Part Science
14
Rigor Inspiration

15.
15
Here’s how some startups have done it.

16.
16
And here’s how Billion Dollar Global Enterprises have done it.

17.
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So how do you do it?

18.
The Hero’s Journey
Ordinary
World
Call to
Adventure
Meeting with
the Mentor
Refusal of
the Call
Crossing the
1st Threshold
Tests, Allies,
Enemies
Supreme
Ordeal
Reward!
Resurrection
The Road
Back
Return w/
Elixir

19.
Ordinary
World
It’s a Long Journey
Here You Are

20.
Ordinary
World
Run an Experiment
Here You Are
Call to
Adventure
Personal
Empowerment

21.
Ordinary
World
1st Experiment Fails
Here You Are
Call to
Adventure
Personal
Refusal of
the Call
Empowerment
Nobody
Cares

22.
Ordinary
World
Find Allies
Here You Are
Call to
Adventure
Personal
Meeting with
the Mentor
Refusal of
the Call
Empowerment
Nobody
Cares
Form Team

23.
Success with Evidence
Ordinary
World
Here You Are
Call to
Adventure
Personal
Meeting with
the Mentor
Refusal of
the Call
Empowerment
Nobody
Cares
Form Team
Crossing the
1st Threshold
1st Win

24.
Ordinary
World
Innovator’s Dilemma
Here You Are
Call to
Adventure
Personal
Meeting with
the Mentor
Refusal of
the Call
Empowerment
Nobody
Cares
Form Team
Crossing the
1st Threshold
1st Win
Tests, Allies,
Enemies
Internal
Resistance

25.
Ordinary
World
Protecting the Core
Here You Are
Call to
Adventure
Personal
Meeting with
the Mentor
Refusal of
the Call
Empowerment
Nobody
Cares
Form Team
Crossing the
1st Threshold
1st Win
Tests, Allies,
Enemies
Internal
Resistance
Supreme
Ordeal
Core Business
Revolt

26.
Ordinary
World
New Money
Here You Are
Call to
Adventure
Personal
Meeting with
the Mentor
Refusal of
the Call
Empowerment
Nobody
Cares
Form Team
Crossing the
1st Threshold
1st Win
Tests, Allies,
Enemies
Internal
Resistance
Supreme
Ordeal
Core Business
Revolt
Reward!
Significant
ROI

27.
Training, Trust & Patience
Ordinary
World
Here You Are
Call to
Adventure
Personal
Meeting with
the Mentor
Refusal of
the Call
Empowerment
Nobody
Cares
Form Team
Crossing the
1st Threshold
1st Win
Tests, Allies,
Enemies
Internal
Resistance
Supreme
Ordeal
Core Business
Revolt
The Road
Reward!
Significant
ROI
Back
Not
Instantaneously
Repeatable

28.
Ordinary
World
Here You Are
Call to
Adventure
Personal
Meeting with
the Mentor
Refusal of
the Call
Empowerment
Nobody
Cares
Form Team
Crossing the
1st Threshold
1st Win
Tests, Allies,
Enemies
Internal
Resistance
Supreme
Ordeal
Core Business
Revolt
Resurrection
The Road
Reward!
Significant
ROI
Back
Not
Instantaneously
Repeatable
Big Win
Disruption

29.
Organizational Change
Ordinary
World
Here You Are
Call to
Adventure
Personal
Meeting with
the Mentor
Refusal of
the Call
Empowerment
Nobody
Cares
Form Team
Crossing the
1st Threshold
1st Win
Tests, Allies,
Enemies
Internal
Resistance
Supreme
Ordeal
Core Business
Revolt
Resurrection
The Road
Reward!
Significant
ROI
Back
Not
Instantaneously
Repeatable
Return w/
Elixir
Disruption
Cultural
Transformation

30.
So, Why Take This On?
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Your company needs you.
The WORLD needs you!
It’s (potentially) HUGELY rewarding.
It’s hard, but fun.
EMPOWERING. CREATIVE. INSPIRATIONAL.

31.
CALL TO ADVENTURE!
http://bcoop.co/leap-journey
Twitter: @brantcooper
email: brant@movestheneedle.com
Books: The Lean Entrepreneur
The Lean Brand
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