SYNC STAKEHOLDERS: WHO’S WHO IN THE ZOO OF THE SYNC “FOOD-CHAIN”
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Bolt is a scooter startup that is facing challenges securing music rights for user-generated videos on its platform. There are many stakeholders involved in the music rights process, including artists, publishers, labels, and filmmakers. These stakeholders experience pain points like a lack of opportunities, relationships, time and budget constraints. Bolt aims to add value by providing "hit" music, music clearance expertise, industry relationships, and taking on financial liability to reduce barriers and say "yes" to content creators.
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SYNC STAKEHOLDERS: WHO’S WHO IN THE ZOO OF THE SYNC “FOOD-CHAIN”
- 7. Music Middle Money Role • Artists • Publishers • Labels • Libraries • Supervisors • Clearance • Sync Agents • Pluggers • Filmmakers • Networks • Brands • Ad Executives Pain • Too many Opportunities • Relationships • $$$ • Time, • Deadlines • Budgets • Liability • Access to Rights-holders • Want Great Music • Air Dates • Dont Know, What They, Don’t Know Add Value • “Hit” Music • Say:YES/NO • Expertise • Relationships • Reduce Liability Write the Checks!