Sync 101 The Sync Center's Field Guide to Music Licensing

2. Section 1:
THE SYNC CENTER
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3. Data
– Apple TV+ spending more than $6 billion on new shows
– Netflix Inc. spent $13 billion on original content last year,
• Eyeing Total of About 700 Original Series in 2018
– Netflix, Amazon.com Inc., Hulu and Apple Inc. are collectively
spending $20 billion this year on content.
– In 2020, there were 537 online TV shows produced compared
with 381 in 2019.
– Global video gaming revenue hit $43.8 billion in 2018
• that surpasses both the $41.7 billion movie box office and
$28.8 billion generated TV streaming services.
Checkers

7. WHAT IS A SYNC?
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8. Anytime music is
attached to moving
pictures a sync
license is needed.
What is

15. SYNC 101 - ESSENTIAL
SYNC TERMS
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16. 🙂 Administrator - The entity
responsible for managing a piece of
music. This can be the publisher or the
record label or someone appointed or
assigned by either of the two.
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26. 🙂 Copyright Recapture (aka Reversion) - For
copyrights prior to 1978, when the copyright
was split into two 28 year periods, “copyright
recapture” is the process of recapturing a
copyright starting on the 56th year from when
the copyright was originally registered. This
process terminates the copyright under the
old law and reverts it into the current
copyright law.
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