1. MARIA FLORENCIA SANCHEZ
268 Halo Tower, 158 High Street, London E15 2GH / 07961 913261 / florencia.sanchez@chicagobooth.edu
SUMMARY STATEMENT
Analytical and creative Marketing Strategy professional with five years of work experience in Marketing and
Sales, adept at strategy and problem solving seeks to build on experience within a vibrant team where I can
grow and create value for consumers and the company. Native speaker of English and Spanish; holds right to
work in UK without employer sponsorship.
EXPERIENCE
AB INBEV SaintLouis, MO
Assistant Brand Manager, Portfolio Performance and Planning Sep 2013 – Sep 2014
Responsibilities: Identified, analyzed and recommended solutions for issues affecting AB’s beer portfolio.
Supported senior management with the brand performance review process.
Notable Accomplishments:
 Created an On-Premise Merchandising Strategy (new glassware) for top brands: Bud, Bud Light, Bud Light
Lime-a-Rita,ShockTopand Ultra; to distribute new merchandise in 30k accounts with objective to increase
awarenessandquality perceptionby3ptsand consumptionby5%.The strategicassessmentframeworkwas
adopted as a benchmark for the organization.
 Created a Portfolio Performance Database for all 65 brands in portfolio with over 30 key metrics (volume,
revenue per litre, pricing, on and off-premise distribution).
 Analyzed and identified the main competitive innovation threats for 2014 and identified the main gaps in
AB’s response strategy. Insights were incorporated into brand’s annual strategy.
AMERICAN EXPRESS NewYork, NY
Global Corporate Payments –Global CustomerGroup
Summer Intern: Customer Marketing Jun2012-Aug 2012
Responsibilities: Developed a Global Customer Profile Database by leveraging partnerships across teams.
Notable Accomplishments:
 Generated insights and targeting opportunities. Delivered recommendations to improve entrenchment.
BANCO SANTANDER RIO S.A BuenosAires,Argentina
Global BankingandMarkets - SalesandDistribution
InstitutionalClientAnalyst/MiddleMarketClientAnalyst Aug 2007-Jun 2011
Responsibilities:Owned P&L forspecificfinancial products. Managed portfolio of medium and large clients and
served as a link between HQ and field officers. Generate sales team results and forecast presentations.
Notable Accomplishments:
 Collaborated with cross functional teams to develop a strategy to increase company positioning in the
derivative market. Plan resulted in a volume of operation of over $40M.
 Partnered with field officers to provide advice and sales documents; 25% increase in revenue.
EDUCATION
THE UNIVERSITY OF CHICAGO BOOTH SCHOOL OF BUSINESS Chicago,IL
Master of Business Administration Sep 2011 - Jun 2013
 Awarded J.P Morgan Chase Fellowship
 Concentrations: Marketing, Strategy and Entrepreneurship
UNIVERSIDAD TORCUATO DI TELLA BuenosAires,Argentina
Postgraduate Degree of Economics Mar2006 - Dec 2007
 ConcentrationsinFinance andStatistics
Bachelor of Economics Mar2002 - Jul 2006
 Exchange Program: Vienna University of Economics and Business, Austria