California July 8 2011

789 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
789
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • We offer you an unparalleled value thru extensive targeted reach resulting in opportunities to connect with your buyers . We will cost-effectively deliver more qualified traffic and leads to help you sell homes. We are committed to your success and strive to build a long term business partnership.
  • Our products engage consumers from initial concept to purchase intent. They are designed with consumers in mind- easy to use and easy to find. Our designs are “intuitive”, making the search process easy to navigate. If they are not intuitive, we will not engage them, and they will leave the site or put down the print guide and seek an alternative source. Homebuyers shop by location and price- put yourself in consumer shoes: You know where you want to live and how much you can afford. Location and Price. Our products are organized by geography and price, meeting consumer search patterns and needs. Show magazine organization and web search choices to confirm your statement. Discuss other media options and how they are organized. Are they as easy to use? No! Point out our product differentiators to drive the point home. Discuss reason for FORMAT (both online and in print) to make it easy for a consumer to find the information they are looking for quickly (phone number in same place on every ad, etc.) Discuss shelf life of our print guide- maps and useful information for driving around during the search process Show MetroStudy results for your market: location and price.
  • Contact Chamas Plummer at 877-269-2493 or at cplummer@newhomeguide.com to get started.
  • Extensive reach…all of our Advertisers receive exposure across our family of websites. Think of it as getting four times the opportunity to get your message in front of your target audience. Who could ask for more? Ask yourself, are you getting the same value from your other media sources? One Stop Shop--- 3 Web Guides and a Print Guide. Increase your Share of Voice New Home Guide’s integrated media approach offers our advertisers ultimate consumer reach and exposure Our powerful network of web sites and print publications engage consumers throughout the buying cycle—from initial concept of moving to purchase intent Today’s consumers want comprehensive information at their fingertips and at their convenience- our family of sites and printed guides give them choices to search the way they want to.
  • We targeted buyers across the map- locally and nationally- in print and on the web. What does that mean to you? Once we get them there, our products engage consumers throughout the buying cycle- from initial concept to purchase intent. Prominent “calls to action” everywhere (Print and Web) in multiple places on our site within the search results, on detail pages, etc. to promote consumers to take the next step. We make it easy for them to connect with our advertisers for more. Show local reports and discuss market specific details regarding consumers taking action. Discuss how what we track for them- phone calls, web leads, prospect leads, web site referral traffic (to builder site) Discuss Depth of site and quality of leads based on Visitors/Page Views= average number of pages looked at by a consumer- They’re engaged in the content! Discuss conversion rate: Leads/Visitors= Conversion %
  • We look for long term partnerships with our customers that improve over time. We are only successful when you are successful.
  • Call tracking numbers included with every community ad. Phone Recaps sent within 15 minutes of every call.
  • We are improving our reach thru technology improvements and SEM and SEO spend to reach that target audience.
  • We have amazing products that are designed for consumers, but if consumers cant find them, what does it matter? Targeted Content Distribution (both on line and print) has been the key to our success. We’ve partnered with targeted on-line portals where your content will be listed at no additional cost to you. You’re content will be everywhere your consumers are surfing the web for new home information. Discuss value of on-line distribution network and what it means to your client specifically. Multiple “touch points” to reach your target consumer, Increased consumer “points of entry” to our site and yours
  • New Home Guide has committed to a significant investment in our on-line search strategy (Search Engine Marketing- SEM), doubling our 2010 spend $$$$ Discuss importance of reaching the Masses and the importance of buying key words that are popular for thousands of buyers per day. We recognize the importance of SEM, and know that many of our clients are investing in SEM for their own sites. Discuss how we are spending it FOR them! Prospective buyers prefer to start their search by using a third party listing site (objective tool with comprehensive information on the entire marketplace- like NHG.com). They often will click thru to the builder/community sites from the listing site for more info. We see an avg of 20% of our visitors click thru to our advertisers’ sites. Our Interactive department is committed to Search Engine Optimization (SEO)- the team constantly monitors our site and stays updated on search engine requirements to maximize our organic placement. Discuss Stats and Facts relevant to NHG and our commitment to continuously improving our results for our advertisers. Give specific examples of small recent “wins”, client testimonials, recent improvements, etc. Discuss why we have the advantage by having multiple URLs within the top of the search results. Three times out of the top 10 (of Millions of search results???) Show a local Google Search for key homebuyer phrases. Bring report and discuss at a high level what the stats are for your area in regards to monthly or annual traffic, leads and phone calls generated.
  • We test our products 24 hours a day 7 days a week to improve the buyers online experience.
  • Our products engage consumers from initial concept to purchase intent. They are designed with consumers in mind- easy to use and easy to find. Our designs are “intuitive”, making the search process easy to navigate. If they are not intuitive, we will not engage them, and they will leave the site or put down the print guide and seek an alternative source. Homebuyers shop by location and price- put yourself in consumer shoes: You know where you want to live and how much you can afford. Location and Price. Our products are organized by geography and price, meeting consumer search patterns and needs.
  • Source: iMedia Communications, Inc.
  • 42% of visitors on the web don’t fill out a form or make a phone call, they go straight to the source. These are the buyers we can’t capture. Discuss importance of tracking on site. Discuss local service and visits with communities- how we are a resource to help train their sales people to ask the questions of their prospective buyers. 42% of the traffic that cannot be “tracked” via phone tracking numbers or web reporting is likely being lumped in with “drive by” etc. This is your opportunity to discuss their guest cards, tracking system, etc.
  • Over the past 30+ years our products, brands and distribution channels have expanded and evolved, but the key formula contributing to our success has remained consistent: Engaging Products+ Targeted Reach+ Value Added Services= Bottom Line Results for YOU
  • Our success is your success. It’s true! Founded upon the vision of creating a valuable resource intended to connect advertisers with consumers Consumer Source, Inc. launched its first publication in 1975— The Jacksonville Apartment Guide —an unbiased consumer “guide” offering consumers an easy means to find information necessary for making a renting decision. Shortly thereafter— Distributech™ — our distribution division opened its doors, accomplishing our goal of placing this new resource in high-traffic locations matching the demographic profile of our target audience. Dtech now the largest national distributor of free consumer publications. Today (33+ years later) we are considered an industry leader operating our trusted brands in over 100 markets across the US. We are committed to owning the space and helping you connect with more buyers, in turn selling more homes. We value a consultive selling approach- let us be a resource, not just another vendor or advertising medium. We believe in the power of blended media- Print and Internet- both in targeted form to reach the buyers where they live, shop and surf on the web. Perfect mix of Local and National coverage. We stand behind our mission and are committed to helping you meet your goals. Our New Leadership: CEO-Charles Stubbs from YellowPages.com, Director of Internet Products-Jeff Anop from AutoTrader.com- we have added the “best of the best”, credible experts to lead the way into the future.
  • Bottom line results are our goal. We want our leads to turn into sold inventory.
  • We offer you an unparalleled value thru extensive targeted reach resulting in opportunities to connect with your buyers . We will cost-effectively deliver more qualified traffic and leads to help you sell homes. We are committed to your success and strive to build a long term business partnership.
  • California July 8 2011

    1. 1. Integrated Media Solutions New Home Guide and NewHomeGuide.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIA Inc. 2010. All rights reserved.
    2. 2. Products Designed for the Home Buyer. Easy. Easy-to-Use to Conduct a Home Search New Home Guide and NewHomeGuide.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIA Inc. 2010. All rights reserved. - New Home Buyer Report 2007, Innovative Data Systems Improvement using Focus Groups & Data
    3. 3. Action
    4. 4. Unparalleled Value. More Exposure! Cost Effective Marketing Covering Your Local and National Audience 1 Investment: Dynamic Distribution NewHomeGuide.com AmericanHomeGuides.com Distribution Network New Home Guide and NewHomeGuide.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIA Inc. 2010. All rights reserved.
    5. 5. Consumers Taking Action. Call. Click. Connect. New Home Guide and NewHomeGuide.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIA Inc. 2010. All rights reserved.
    6. 6. Service
    7. 7. Tracking Tools. Valuable and Convenient. Tracking Phone Number Phone Lead Recap Monthly Performance Report Builder Summary Report Detail Lead Report XML Data Feed Import XML Lead Export New Home Guide and NewHomeGuide.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIA Inc. 2010. All rights reserved.
    8. 8. Date and time lead was sent out from us. Type of lead, for example Phone, Web or Prospect. Target Number: Where we send the calls to. Tracking Number we provide. A different number is provided for NewHomeGuide.com and AmericanHomeGuides.com. The date and time the call was made The duration of the call indicated in seconds What we are able to capture from the reverse lookup data. In this case the person has a restricted number so we are unable to gather any information.
    9. 9. Reach
    10. 10. Multiple Touch Points. Across the Web. Increased Opportunities to Reach New Home Buyers On- Line Content Distribution*: *On-line Content distribution is subject to change. New Home Guide Family of Sites*: American Home Guides City and State Guides Niche Home Buyer Guides *NHG Web Family URLs are subject to change.
    11. 11. Investing More. So You Don’t Have To. Our Goal: To provide multiple opportunities for you to reach your target Home Buyer audience Invested Resources: Specialists focused on the Optimization of our Family of Sites for high Search Engine Rankings Invested in Visitor Conversion: Emphasis on consumer call-to-action and enhanced Search functionality led to a 25% Increase in Visitors to Lead Conversion (Jan-Mar, 2009) Social Media and SEM: Increased focus on Search Engine Marketing and interactive social media campaigns enhancing home buyer experience and brand awareness
    12. 12. New Home Guide and NewHomeGuide.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIA Inc. 2010. All rights reserved. New Home Guide Syndication Partners <ul><li>Are you already buying from an online content distribution partner? </li></ul><ul><li>If you’ve already purchased space from one of our content distribution partners, you are placed higher in the search. Our content is placed below paid advertising. The value in being listed in both places is that you’ve increased your exposure two-fold. The chances of a potential buyer finding you are much greater, regardless of how they search. </li></ul><ul><li>What is the value in Online Content Distribution Partners? </li></ul><ul><li>Our relationships with content distribution partners optimize leads </li></ul><ul><li>You are able to reach more prospective buyers with targeted distribution </li></ul><ul><li>Drives more traffic to our site and yours </li></ul><ul><li>Maximized total reach = more qualified leads = more sales for you! </li></ul>
    13. 13. Product
    14. 14. NewHomeGuide.com Home Page Spotlight Community or Builder National Builder Banner 1 2 Exclusive Placement. Reach the masses. 1 2
    15. 15. Platinum Listing Platinum listings include all Silver listing features and are sorted before the Silver or Bronze listings available in the search results. Silver Listing Enhance your visibility within the search results. Silver listings include all Bronze listing features and receive priority placement within relevant search results but with Unlimited Photos and Plans. Bronze Listing Our Bronze listing includes 10 photos, 10 floor plans, community details and description, Web coupon, driving directions and Google map, a trackable phone number, link to your site and more! (XML Data Feed Advertisers include unlimited content.) Internet Featured Listing Top search result placement to drive maximum results! Internet Featured Listings move your listing to the top of the search with a bold back ground and enhanced size tracking phone number. Additional Products are available a la carte: Video, Emercial, Highlighted Listings and Lifestyle enhancements. Lifestyles include: Golf, Custom Homes, Green Community or Builder, Luxury, Lofts, Vacation/Resort, Waterfront and Downtown.
    16. 16. 1 1 Community Listing Details Call to Action Web Lead Call to Action Phone Lead Consumers Taking Action. Call. Click. Connect. 3 2 2 3 3 2
    17. 17. Rich media, Video, Banners…. We have them. As more and more new home buyers start their search online; we expose them to rich content that holds their attention. Article Source: iMedia Communications, Inc.
    18. 19. But Wait, There’s More. 42% More. - 2007 Consumer Survey on AmericanHomeGuides.com 7% 32% 19% 42% Schedule an appointment via an online form. Request a “hard copy” brochure via e-mail. Phone the community for details. Just drive there without making an appointment. Walk-In Traffic Could Be The Largest Percentage of Your Leads In using the Internet for your new home search, when you find a community you like, what do you do next? New Home Guide and NewHomeGuide.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIA Inc. 2010. All rights reserved.
    19. 20. Homebuyer Conversion Path. Invest Online. New Home Guide and NewHomeGuide.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIA Inc. 2010. All rights reserved.
    20. 21. A Successful Recipe. Thirty Years & Counting.
    21. 22. Your Success Is Our Success. Simple. Industry Leader Since 1975 18.5M Visits to ApartmentGuide.com 18,000 Community Listings on ApartmentGuide.com 15M Apartment Guide Publications Circulated Across 74 Markets 28M Visits to Rentals.com and RentalHouses.com 50,000 Listings 3.5M Visits to NewHomeGuide.com and AmericanHomeGuides.com 7M New Home Guide Publications Circulated Across 27 Markets 51,000 Locations in 41 States and 73 Markets 21M PRIMEDIA Publications Circulated
    22. 23. PRIMEDIA’S Homes Family of Sites #1 For May 2011 * *Based on May 2011 comScore Real Estate category of sites as custom-defined by PRIMEDIA. <ul><li>comScore reported that PRIMEDIA’s Homes Family of Sites generated more than 265,000 unduplicated unique visitors in May 2011. </li></ul><ul><li>Since launching the Homes Family of Sites in May 2010, NewHomeGuide.com has consistently been ranked in the top 2.  </li></ul>
    23. 24. Results
    24. 25. New Home Guide and NewHomeGuide.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIA Inc. 2010. All rights reserved. NewHomeGuide.com update! <ul><li>March 2011 – New options in the sort by drop down box, Updated Feature Community Listing with Larger display of the telephone number and the results page is now a 10 result default instead of 20. </li></ul><ul><li>Focus groups and testing drive our changes. The look and feel of our websites continue to evolve to drive the most leads possible. We continually test what works and give users the experience they liked best! </li></ul>
    25. 26. New Home Guide and NewHomeGuide.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIA Inc. 2010. All rights reserved. AmericanHomeGuides.com update! <ul><li>March 2011 – New options in the property type drop down box and Updated Feature Community Listing with Larger display of the telephone number </li></ul><ul><li>Focus groups and testing drive our changes. The look and feel of our websites continue to evolve to drive the most leads possible. We continually test what works and give users the experience they liked best! </li></ul>
    26. 27. Source: Homebuyer Survey California Association of Realtors, 2008 Your Message is Out. Keep it There. Homebuyers are shopping for a much longer period of time than past years Total Shopping Weeks 2008 16.5 Weeks 2007 12.1 Weeks 2006 6.4 Weeks
    27. 28. Recommended Solutions. Start here. Recommended Advertising Solutions: Community Advertising Featured Community: $495 per month Platinum Listings: $249 per month Silver Listings: $199 per month Bronze Listings: $139 per month E-mercial or Video Hosting Package: $49 per month Corporate Branding Spotlight Partner Banner Ad: $1299 per month Showstopper Banner Ad: $699 per month Premium Builder Banner Ad: $499 per month Featured Service Provider Banner Ad: $299 per month *Rates available for a limited time and subject to change. New Home Guide and NewHomeGuide.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIA Inc. 2010. All rights reserved.
    28. 29. Start seeing results Today! We are taking advantage of our opportunity to gain market share by investing in our Products, Targeted Reach, Value Added Services and Advertiser Results. We’re committed to your success. Establish a partnership with us today. Contact Chamas Plummer: 1-877-269-2493 or 678-421-3734 or by email at [email_address] to get started!

    ×