Au Presentation 3.29.09
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This document provides an overview of social media and tips for non-profits to utilize social media. It defines social media as internet-based tools to share information, learn, and connect with others like blogs, Facebook, YouTube, and Twitter. It notes that 75% of internet users participate in some form of social media. The document recommends four key tools - blogs to communicate, social networking sites to build audience, YouTube to educate through video, and Twitter to see discussions and drive traffic. It concludes with tips to learn from influential bloggers in your industry and that you will lose some message control with social media.
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The document discusses 4 trends in philanthropy: 1) embracing demographic shifts, 2) leveraging technology strategically for online giving, 3) embracing social giving through platforms like crowdrise and charity: water, and 4) personalizing the donor experience. It provides strategies for non-profits to connect with diverse groups like people of color, millennials, and women donors. It also offers tips for optimizing websites, growing email lists, using social media and mobile effectively to engage donors and raise more funds.
Women in development
The document summarizes key trends in online fundraising for nonprofits. It discusses how nonprofits can [1] leverage technology strategically by improving their websites and donation pages, [2] embrace social giving through platforms like Crowdrise and Cause, and [3] personalize the donor experience. Resources and tips are provided on growing email lists, using social media, and making the most of mobile opportunities. Questions are also posed to help nonprofits assess how they can better achieve their digital fundraising goals.
The changing face of philanthropy
The document discusses 4 trends nonprofits should watch in fundraising: 1) embrace demographic shifts by connecting with diverse groups like people of color, millennials, and women; 2) leverage technology strategically through websites, email, social media, mobile apps; 3) embrace social giving by enabling volunteer fundraisers; and 4) personalize the donor experience through giving options that make donors feel valued. The VP advocates strategically adapting fundraising practices to changing demographics and technologies to raise more money from diverse audiences.
The changing face of philanthropy
The document discusses 4 trends nonprofits should watch regarding philanthropy: 1) embrace demographic shifts by connecting with diverse groups like people of color, millennials, and women; 2) leverage technology strategically through websites, email, social media, mobile to raise funds; 3) embrace social giving by enabling volunteer fundraisers and staying connected to networks; 4) personalize the donor experience by giving options to express generosity and make donors feel valued. The VP provides questions to help nonprofits assess how they can respond to these trends.
Thanks a million final 10.15.11
The document discusses the importance of gratitude and thank you letters for nonprofit organizations. It outlines 4 key components of an effective thank you letter: being personal, tangible, emotional, and making it about the donor rather than the organization. Nonprofits that properly thank donors stand out, help retain donors, and increase chances of future donations. Learning from best practices of other nonprofits' thank you letters can also help improve an organization's donor communications.
The art and science of online fundraising robert wood johnson final
The document discusses strategies for successful online fundraising. It notes that over $20 billion was raised online in 2010, and online giving continues to grow each year. However, most gifts still come through the mail. The document provides tips for non-profits to improve their online fundraising, including fixing donation pages, writing effective copy for emails, growing email lists, sending thank you's, testing strategies, and using social media appropriately. It emphasizes the importance of mastering online fundraising techniques.
AFP NC - The Changing Face of Philanthropy
This presentation provides an overview of four important trends that are changing the face of philanthropy in the U.S..
Thanks a million final
This document provides guidance on effectively thanking donors to encourage repeat donations. It emphasizes that gratitude is important for donor retention and differentiation from other nonprofits. An effective thank you should be personalized, tangible by connecting to the donation, emotional, and focus on the donor rather than the nonprofit. Creativity, such as handwritten notes or photos, enhances the impact. The goal is to make donors feel appreciated for their contribution to the organization's mission.
Thanks a million final
This document provides guidance on effectively thanking donors to encourage repeat donations. It emphasizes that gratitude is important for donor retention and differentiation from other nonprofits. An effective thank you should be personalized, tangible by connecting to the donation, emotional, and focus on the donor rather than the nonprofit. Creativity, such as handwritten notes or photos, can strengthen impact. The goal is to make donors feel appreciated for their role in furthering the nonprofit's mission.
Nonprofits and new blood final 5.11
Nonprofits can increase donor value and retention rates by integrating online marketing like email and social media with traditional offline fundraising. The whitepaper found that an "Internet Enabled" approach that combines online and offline efforts yields a 95% increase in 12-month donor value and 121% increase in lifetime donor value over solely traditional offline fundraising. It also results in a 48% higher new donor rate and 34.4% higher renewal rate compared to only using traditional fundraising.
The art and science of fundraising online
The document discusses strategies for successful online fundraising. It notes that $300 billion was raised in donations in 2008, with $15 billion raised online, a 44% increase from 2007. Some key points made include choosing between organic and paid methods for building an email list; creating effective landing pages; writing compelling donor-centric copy; and carefully measuring email and website metrics like open rates, click-through rates, and conversion rates. Online donors tend to be younger with higher incomes and give both online and offline. The document provides resources for nonprofit marketers and urges connecting on social media, but notes engagement is more important than Facebook ads.
Cne online 10.28.09
Online fundraising has grown significantly in recent years. In 2008, over $15 billion was donated online, a 44% increase from 2007. Online donations accounted for just over 5% of total US charity donations in 2008. Younger donors are more likely to donate online, with the average online donor being 38 years old compared to 60+ for offline donors. Various online tools like websites, email, social media, and peer-to-peer fundraising platforms can be used to engage donors and raise funds, with websites and email currently being the most effective methods. Strategy is emphasized as the key priority over specific online tactics.
Nonprofits and new blood final 3.29
Nonprofits that use both traditional and internet fundraising methods see significantly higher donor value and retention rates compared to those using only traditional offline methods. Specifically, internet-enabled nonprofits see a 95% increase in 12-month donor value and 121% increase in lifetime donor value. They also see a 48% higher new donor renewal rate and 34.4% higher overall renewal rate than traditionally focused nonprofits. The results suggest nonprofits can boost fundraising success by integrating online and offline marketing.
Diversity Final
This document discusses the importance of diversity in technology and communications teams. It defines diversity as being about inclusive processes and multiple perspectives, rather than just having a token person of color. It provides statistics showing the growing diversity of the US population and notes that diverse teams are better able to reach and understand diverse audiences. Finally, it lists several tips and resources for making teams more diverse.
Your Nonprofit's Face
The document discusses how to build and manage an organization's personality and brand through its online presence. It emphasizes that a website is important for communicating an organization's values, mission, and who it serves. It provides tips for assessing an organization's brand, choosing words and images for its website, and connecting its online presence to the audience it aims to serve. The overall message is that an organization's website is a key part of managing its public image and connecting with stakeholders.
Bridging Your Direct Marketing And Social Media Efforts For Success Jocelyns ...
This document discusses bridging direct marketing and social media activities for fundraising success. It notes that while direct mail was once king, social media is now where hundreds of millions of people engage online. It recommends non-profits first understand their goals, where their stakeholders engage, and their capacity. Key advice includes starting with building an online presence and email list before fully engaging on social media, and realizing high-quality, regular content is needed to succeed through social channels.
Data Appending Strategies Bridge 5 09 Final
The document discusses strategies for appending demographic and marketing data to fundraising lists to enhance fundraising efforts. It provides examples of how appending data on interests like fishing licenses or dog ownership increased response rates. Appending data on age, wealth, home value and contact information like phone, email and social media allows for more targeted fundraising, improved communications, and identification of prospective planned giving donors. Examples are given of non-profits that increased fundraising after implementing a data appending strategy to segment campaigns and engage donors through their preferred channels.
Blogging 101
The document discusses blogging best practices for companies. It defines what a blog is and explains that blogs allow direct engagement with customers, employees, and the public. The document outlines why companies blog, including to connect, influence conversations, showcase expertise, and build their brand. It provides tips for an effective blogging strategy, content creation, promotion, and measuring success.
Office Of Partnerships And Grants Development. 6.11.08
The document discusses technology tools that can help nonprofits succeed. It describes NPower Greater DC Region, a nonprofit technology consulting firm that provides services like technology assessments and online IT support to other nonprofits. It notes that many nonprofits struggle with recruiting IT staff and having technology capacity. The rest of the document outlines specific tools that nonprofits can use for communication, collaboration, tracking stakeholders, receiving donations, and more. These include websites, databases, blogs, video, social networking sites, and tools from organizations like Idealware, NTEN, TechSoup, and Google for Nonprofits.
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Au Presentation 3.29.09
- 1. How do you shop and learn?
- 5. What is social media?
- 8. So what and who cares?
- 12. A caveat…
- 14. 4 Tools
- 19. Getting started
- 21. Learn from the Best
- 25. Nothing is perfect. Well, almost nothing…
- 26. You will lose control of your message.
- 27. Some audiences may not be ripe – yet.
- 28. It takes a lot of time and creativity to succeed in social media.