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Internet marketing seminar key points for real estate business growth
- 2. Hello! I am Jobelle Baldemor You can find me at: about.me/jobellebaldemor
- 4. 7,519,028,970 Total Internet Users in the World Source: www.internetworldstats.com
- 5. 102,624,209 7,519,028,970Total Internet Users in the World 55%
- 6. 89%of Internet users search online before they make a purchase 82%of local Internet searches follow up via phone call or visit
- 7. 1. website Why is it important to have one?
- 8. New way of Lead Generation Global Business Reach Online Business Identity
- 9. “The WEB is your virtual salesman.”
- 11. 2. Social Media How social are you?
- 15. first lastsecond FACEBOOK: Suntrust Properties Incorporated (Official FB Page) TWITTER: @suntrustpropinc YOUTUBE: suntrustproperties Our Official Social Media Accounts
- 16. Social Media Marketing Strategy Engage ActionListen
- 17. 3. blogs Why Blogging for Your Real Estate Business Can Be a True Advantage
- 19. “Blogging is Content Marketing and Content is King.”
- 20. Why use internet marketing for real estate?
- 21. Why use internet marketing for real estate? Brand Building Customer Engagement Customer Acquisition
- 23. 2017 internet marketing trends ✖Live Platforms ✖Virtual Reality / 3D Listings ✖Hyper-targeted Ads
- 24. Let’s make real-estate marketing both personal and digital
- 25. THANK YOU!!! Any questions? © 2017 Creatives Section Corporate Communications Department
Editor's Notes
- What is Internet? Internet is the global communication network that allows almost all computers worldwide to connect and exchange information. So what do we use this global network for? For businesses such as ours, we use it for Marketing. You can increase your network through the internet and if you want anything to go viral, you just upload it online. Internet marketing, is the cheapest and the most effective way to promote ones product or service on a global scale. There are many ways to do the internet marketing we have: Website Social Media Blogs That we will further discuss later
- buyers and sellers are now more tech savvy than ever before. House hunters tend to do extensive online research before making decisions about property, a product that has a high monetary value. This means that a company with a visible online presence will attract more serious potential buyers than a company without such a strong presence.
- Presence on the Web is important for any business because you can advertise your services, mission statement and anything else necessary for potential customers. Gone were the days where you only have to rely on the people that you know and those you meet on the streets to promote what you offer. With the advent of social media platforms you can instantly reach almost two million possible clients with just a few clicks away.
- The Web is your virtual salesman, and Web real estate is so inexpensive that most of the time a website is the first thing a company/individual does on startup.
- What is SOCIAL MEDIA? Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.
- These are websites and applications that enable users to create and share content or to participate in social networking.
- Pick a great platform (wordpress, w/in website, facebook) Write about topics that are interesting Blogging is all about attracting an audience. When choosing your topics to write about, you should think on both the local and national level if you want to draw the most readers. Learn The Basics of SEO and Content Marketing Search engine optimization (SEO) is the practice of optimizing your website for search engines. You want Google to bring up your blog on the first page of search results, if you can manage it. This takes time and some effort, so don’t expect it to happen overnight. But if you learn how SEO works and put it to use in your blog, you have a much better chance of getting your blog in at least the first few pages of search results.
- Some of the most effective tools like clear and crisps photos, short but engaging videos, and now virtual reality are just some of technology-enhanced gears that you can harness to capture your market.
- Customer engagement The use of digital marketing channels to connect with customers whenever you need to. Brand building Digital marketing creates an effective environment that helps real estate agents foster a positive attitude or a connection between customer and company.Digital marketing has enabled realtors to reach out to a larger group of people through a myriad of online channels, spreading awareness about their products and services. Customer acquisition The ability to attract and retain the right customers is undoubtedly the goal of every business. Today, this can be achieved relatively quickly and easily with online marketing. Gone are the days of traditional marketing being the path to success. Digital marketing is simpler and cheaper.
- Live platforms can be made use of in multiple ways in real estate. For an instance, you can use Facebook live videos to showcase an event or an exhibition right in that moment. You can broadcast these for your customers living overseas and initiate conversations with them. Alternatively, you can host a Facebook live interview once a week and allow followers to share their thoughts, ask questions, and receive expert advice regarding buying, selling, and investing in properties. VR is memorable, new, visually stimulating, engaging, and extremely personal. Not only that, VR 3D tours are effective, efficient, and eye catching. When you can offer potential home buyers an interactive experience, house hunting is much more fun. Hyper-target marketing involves marketing directly to a select group of people – your target market. By engaging in hyper-target marketing through social media and other similar networks, realtors are able to meet and network with their potential clients directly whenever they want to. This is one of the top marketing tactics of 2017 mainly due to its effectiveness.
- “JUST like any business is a living, breathing thing, a real estate professional has to be able to adapt over time.” Real estate is very personal-selling-driven. The insurance industry once tried to bypass the brokers and the sellers by offering online insurance buying, and it was met with some initial resistance. Real Estate should always be a mix of offline and online