Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

#OgilvyCannes 2014 Social Impact Report at #CannesLions

24,324 views

Published on

MediaWeek:

"Ogilvy also had the most prominent unofficial hashtag at the event, #ogilvycannes, which accounted for 82 per cent of mentions of unofficial hashtags with 27,132 mentions."

"Ogilvy demonstrated the value of a well-oiled social machine, with its own strategy playing a significant role in driving the agency to the top of the brand charts."

Salesforce quote: “Ogilvy was the dominant brand at Cannes Lions 2014, clocking 22,652 mentions online [during the week]. It jumped in early with a well-executed social strategy that even propelled Abraham Lincoln into one of the leading celebrity spots over the opening weekend – quoting his famous stance that ‘the best way to predict your future is to create it.’”

Links:

MediaWeek: http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter

Salesforce: http://www.slideshare.net/ExactTarget/saturday-36254344?ref=http://www.mediaweek.co.uk/article/1300680/ogilvy-crushes-google-twitter

BuzzRadar: http://www.buzzradar.com/the-power-of-storytelling-cannes-lions-2014/

Published in: Business, Technology
  • نــــقل عفــــش 66591618 (الزهراء)

    أخصائيون/

    فـك*نـقل*تركـــــيب* تغليـــف***

    جميــع انواع الاثاث المنزلى والمكتبى وغرف

    النوم

    ( أيكيا- ميداس- اوروبى-صينى- محلى)

    خدمة 24 ساعة داخل المنزل

    شعارنا هو/

    فـــــــــكر جديــــد + اداء متميز= ابــــــداع

    هدفنــــــا راحتكم وسلامة اغراضكم بعون

    اللــــــــه

    قسم خاص للتغليف vib

    خدمات النقل والتغليف/

    packing- moving-services

    يرجى الاتصال على الخط الساخن

    باداره ابورقيه|
    66591618
    http://transferremovalskuwait.weebly.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • http://www.slideshare.net/ranjanrsharma/web-booking-script-from-best
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

#OgilvyCannes 2014 Social Impact Report at #CannesLions

  1. 1. Lions Cannes 2014 Social Impact Report The Team Adam Kornblum, Social Media Director & Sr. Content Strategist, O&M Jeremy Katz, Worldwide Editorial Director, O&M Nikolaj Birjukow, Worldwide Managing Director of Marketing, O&M Jennifer Hubbard, Social Content Manager, O&M Harley Saftler, Creative Project Manager, O&M Natalie Lyall, ogilvydo publisher, O&M Tuan Ching, Creative Director, O&M Luis Vilches, Lead Art & Social Creative Director
  2. 2. “If you can’t advertise yourself, what hope do you have of being able to advertise anything else?”
  3. 3. Lions Cannes 2014 Social Impact Report our goals for #CannesLions 2014 Dominate share-of-voice at the Cannes Lions using hashtag #OgilvyCannes (increasing engagement by 20% Y-O-Y) Increase impressions by 20% (from 175 million in 2013) Use @ThamKhaiMeng’s Twitter presence to personalize Ogilvy’s social activation effort and increase his reach at Cannes
  4. 4. Lions Cannes 2014 End Result
  5. 5. End Result Worldwide CEO & Chairman Ogilvy & Mather Miles Young “We also put together a Grand Prix performance on the ground here in Cannes—in operations, social, content, public relations, and as representatives of the best agency in the world.” Lions Cannes 2014
  6. 6. 7 things worth highlighting Sources: Sysomos, BuzzRadar, Twitter, Salesforce #OgilvyCannes earned Over 390 million impressions 123% increase y-o-y #OgilvyCannes earned Over 40,100 mentions on Twitter 129% increase y-o-y ­­— 36,878 retweets (162% increase Y-O-Y) Ogilvy was the most discussed brand on social @ThamKhaiMeng was the most talked about speaker on social #OgilvyCannes went “trending” on Twitter#OgilvyCannes was the most used hashtag (outside of the official #CannesLions hashtag) earning 1,352% more than the nearest competitor (#HavasCafe) @Ogilvy and @Thamkhaimeng had the two most retweeted tweets compared to all other tweets using the official #CannesLions hashtag
  7. 7. Competition was high Twitter had drones, Havas had a real-time studio set up with social experts monitoring & pushing out content. Mail Online had Kim Kardashian tweeting, Clear Channel had Jared Leto, SapientNitro had Spike Jonze, Twitter also had Patrick Stewart, Golin had David Hasselhoff, and more...
  8. 8. Ogilvy owned share-of-voice 55% - 75% the entire week Public facing charts by BuzzRadar who monitored #CannesLions using visual dashboards.
  9. 9. Salesforce quote: “Ogilvy was the dominant brand at Cannes Lions 2014, clocking 22,652 mentions online [during the week]. It jumped in early with a well-executed social strategy that even propelled Abraham Lincoln into one of the leading celebrity spots over the opening weekend – quoting his famous stance that ‘the best way to predict your future is to create it.’” Click here to see Salesforce’s final report for the week 2,648   1773   3615   22652   2165   1430   1601   0   5,000   10,000   15,000   20,000   25,000   Google   RED   Twi7er   Ogilvy   MailOnline   WPP   Apple   Google   RED   Twi7er   Ogilvy   MailOnline   WPP   Apple  
  10. 10. Top 5 hashtags (outside of the official #CannesLions) Salesforce quote: “In terms of unofficial hashtags, #OgilvyCannes led the way throughout the week, averaging over 3,800 uses per day on its way to 27,132. Ogilvy achieved awards success which contributed to this domination, but its own prolific social campaign was the main driver as it produced engaging content on a daily basis.” Source: Salesforce #msftcannes, 992 #dronie, 1160 #HavasCafe, 1,867 #OgilvyCannes, 27132 #Hoffornot, 1207 #JaredLeto, 826
  11. 11. @ThamKhaimeng was the most talked about speaker (source: Buzzradar) Throughout the entire week (and a week prior to #CannesLions), @ThamKhaiMeng was the leader in share-of-voice among personalities (over Bono, Keith Weed, Jared Leto, Kanye West, Sarah Jessica Parker, and many others). His SOV ranged from 40% to 65% throughout the week. Impact: 57.5 million impressions & 8,410 mentions on Twitter
  12. 12. @ThamKhaimeng featured on The Huffington Post
  13. 13. pre-cannes: We set the stage with quotes & shareable graphics Being relevant: An Executive Producer of Game of Thrones spoke on a panel. Instead of waiting for his panel, we pushed out his quotes during GOT. #1 and #2 most retweeted tweets out of all of #CannesLions tweets. This was posted prior to the start of the event. 5,163 retweets 3,637 retweets
  14. 14. We partnered with campaign magazine to increase reach of our content Co-branded graphics increased engagement and reach for #OgilvyCannes while driving significant traffic to Campaign’s dedicated Cannes landing page. Impact: 13 million impressions & 666 mentions on Twitter
  15. 15. our focus was on thought leadership & real-time tweeting
  16. 16. Tweeted the first gif ever at #CannesLions Adapting in real-time to not just content demands but to platform updates. Twitter announced that they are allowing users to tweet GIFs. GIF tweet Feedback - verbatims
  17. 17. @ThamKhaiMeng launched his storytelling red paper during his panel
  18. 18. Launched a study with Google and TNS Salesforce quote (Tuesday report): “Google also released research in partnership with Ogilvy, which helped drive conversations around both. Ogilvy continued to lead the way with almost 4,800 mentions [on Tuesday], with its joint research looking at purchase decisions playing a key part in this achievement.” The most-read Cannes post on Campaign Magazine
  19. 19. General feedback verbatims
  20. 20. our panel featuring Neil degrasse tyson & tham khai meng hits Page Six & Adweek
  21. 21. Meet the Core Team L i o n s Cannes 2 0 1 4 Team Adam Kornblum, Social Media Lead Jeremy Katz, Editor-in-Chief of content & architect of Google study Nikolaj Birjukow, Managing Director of Cannes effort & operations Jennifer Hubbard, Cannes Community & Content Manager Harley Saftler, Creative Project Manager Natalie Lyall, ogilvydo publisher Tuan Ching, Photographer Luis Vilches, Lead Art & Social Creative Director

×