4. What is a personal brand?
• It’s your professional reputation, i.e., how
others perceive you.
5. Where does your brand show up?
• Appearance
• Actions
• Interactions
6. Why know your brand?
• Capitalize on your strengths
• Diminish weaknesses
7. What is personal branding?
Identifying what makes you….
■ Unique
■ Relevant
■ Compelling
8. Identifying Your Brand
• List 5 adjectives that describe you
• Ask 10 others what adjectives describe you
• 360Reach personal brand survey
9. Your Brand Community
• Well-connected former colleagues
• Recruiters
• Hiring managers
• Contacts at job transition groups
• Contacts at professional industry-related
associations
• Your family and friends
10. Communicating Your Brand
• Writing articles
• Speaking opportunities
• Networking
• Email signature
• Creating or contributing to a blog
• Other social media
• Set up a profile on www.about.me
11. Personal Branding Trends
(for your job search)
• Headshots
• Recommendations
• Personal QR codes
• Job Postings R.I.P.
• Permanent UE
Source: William Arruda