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1. Business Plan
MEMBERS:
LIM JOE ONN
CHONG JIN FENG
CLEMENT CHEN KIT SEONG
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
Foundation of Natural and Built Environments (FNBE)
Introduction to Business [BUS30104]

2. AVES Sdn. Bhd.
A business company that
specializes in bird nest
production, processing and
merchandise.

3. Why AVES?
The name of Aves is derived from the scientific name of birds.

5. WHAT MAKES
US DIFFERENT?

7. OUR PRODUCT

8. MAIN IDEA
To provide healthy bird nest drinks for Malaysians of all age groups
Earn maximum profit from it
To make our bird nest drink popular and become part of Malaysian
lifestyle

9. ULTIMATE GOAL
Make our bird nest drink the number one health drink of Malaysia.

10. HOW CAN
WE ACHIEVE
THAT?

11. MARKET ANALYSIS
Parents and students demand products that enhance studies

12. University students (especially archi students) need a
healthy, easy-to-prepare drink that gives them energy
MARKET ANALYSIS

13. People (especially women) need a healthy drink to enhance beauty
MARKET ANALYSIS

14. People like to drink
MARKET ANALYSIS

15. MAIN COMPETITORS

16. WHAT MAKES US
THE TOP CHOICE?

17. Price: RM 2.50

18. Comparison

19. Comparison

20. Comparison

21. Product Variety
Bird Nest Original BeautyNest PowerNest

22. Product
Demonstration

23. Why Buy AVES Drinks?
It is healthy
Provides energy
Easy to carry around
Doesn’t require a long time to prepare

24. MARKETING
STRATEGIES

25. Advertising

26. Multiple Outlets

28. Mascots
Attract attention

29. Promote In Schools
Seminars

30. Public Promotions

31. Social Media Advertising

33. Conventional Bird Nest
Buildings

34. AVES BIRDNEST TOWER
Bird Nest Warehouses
Office Lots & Headquarters
Retail Stores and Distribution

35. MANAGEMENT
STRATEGIES

36. Organizational Chart of AVES

37. Operation &
Management
Department

38. Production Team
 Responsible for providing raw materials
Make sure that the process of collecting bird nest goes smoothly
Maintain and clean the bird nest warehouses

39. Processing Team
Converting raw bird nest into edible, packaged bird nest
Quality control

40. Logistics Team
Transporting and distributing processed drinks to retail outlets

41. Human Resources Department
In charge of recruiting and training of employees
Manpower planning

42. Sales & Marketing
Department

43. Sales & Marketing Department
Sales and planning the distribution of products to different regions
Decides promotion methods for the products
Arrange advertisements

44. Finance
Department

45. Finance Department
In charge of accounting reports
Keeping record of sales
Provides financial information & details
Management of wages

46. Total Workforce
Position/Division Manpower
C.E.O. 1
Vice C.E.O. 1
General Secretary Managers 4
Human Resources Department 30
Production Team 180
Manufacturing Team 250
Logistics Team 150
Sales & Marketing Department 300
Finance Department 30
TOTAL 946

47. FINANCIAL
PLAN

48. Starting Aves Sdn Bhd
•Starting Capital : RM 100 mil
1. Establish headquarters (Aves Tower)
-To create offices for rent
-Carry out R&D, management, sales and marketing
-Birds nest Harvesting
2. Build factory for mass production & processing
-Mass produce Aves drink
-Distribute, export & import to suppliers

49. Funding Loan
•5.0% p.a interest rate
• 8 years repayment

50. Phase Cost (RM)
Land Purchase (50,000 sq ft) 15,000,000
Design Costs 200,000
Service Connections 15,000
Groundwork 2,000,000
Floor Structure 35,000
Roof structure 60,000
Landscaping 10,000
Electrical 25,000
Construction 35,000,000
Legal Fees 35,000
Total 52,380,000
GST (6%) 3,142,800
A. GRAND TOTAL 55,522,800
Setting Up Cost For AVES Bird Nest Tower

51. Phase Cost (RM)
Land Purchase 5,000,000
Design Costs 20,000
Service Connections 75,000
Groundwork 900,000
Floor Structure 35,000
Roof structure 60,000
Coverings 15,000
Electrical 25,000
Landscaping 5,000
Construction 5,000,000
Total 11,135,000
GST (6%) 668,100
B. GRAND TOTAL 11,803,100
Setting Up Cost for a Processing Factory

52. Cost item Costs (RM)
Birds nest warehouse 50,000
Equipment 100,000
Human Resources 30,000
Website 5,000
Total 185,000
GST (6%) 11,100
C. GRAND TOTAL 196,100
Total Start-up cost:
A+B+C (55,522,800 +11,803,100+196,100 )
=RM67,522,000
Cost of Source & Materials

53. Monthly Cost Distribution
Marketing
20%
Production
34%Finance
13%
Management
33%
Marketing Production Finance Management

54. Sales Unit (RM)
Sales (invoiced) 200000
Cost of goods sold 100000
Gross profit 100000
Expenses
Accounting fees 2000
Advertising 3500
Bank charges 2000
Bank interest 800
Electricity and gas 2800
Equipment hire/lease 6000
Insurance 100
Legal fees 500
Motor vehicle expenses 700
Postage, telephone and fax 500
Repairs and maintenance 2000
Security 1500
Transport/courier costs 250
Wages 57150
Workers compensation 500
Total expenses 59000
Profit
Net profit 41000
Monthly Profit Costs

55. Sales & Profit
100000
150000 170000
59000
65000
65000
41000
85000
105000
0
50000
100000
150000
200000
250000
300000
350000
400000
Jan Feb Mar
Sales Expenses Profit
RM
Month

56. 0
10000
20000
30000
40000
50000
60000
Jan Feb March April
Original Powernest Beautynest
Forecast Sales

57. Item Month
Incoming: Jan
Cash Sales 50000
Accounts 3000
Receipts 3500
Outgoing:
Fixed Costs
- Administration 3250
- Marketing 4000
- Operations 1000
Incoming:
- Administration 5000
- Marketing 6500
- Operations 2000
Cash Flow Forecast

58. AVES Sdn. Bhd.
 03-12345678
 aves@aves.com
 Facebook.com/avesdrink

59. Referencing
• Business Organization and Combination: An Analysis of the Evolution and Nature of Business
Organization in the United States and a Tentative Solution of the Corporation and Trust
Problems, Lewis H. Haney, Ph.D. Professor of Economics in the University of Hanly, S. (2011,
June) Business Hierarchy.
• Hanly, S. (2011, June) Business Hierarchy. Retrieved 11 November 2014 from
http://smallbusiness.chron.com/levels-hierarchy-business-22635.html
• Bakshi, D. (2012, December) Functions of Different Departments. Retrieved 10 November 2014
from http://www.dineshbakshi.com/igcse-business-studies/business-organisation/revision-
notes/884-functions-of-different-departments
• Brands Sdn. Bhd. (2013, March) Manufacturing Process. Retrieved 9 November 2014 from
http://www.brandsworld.com.my/ms-MY/Research-Technology/Manufacturing/BBN-
Manufacturing-Process
• PT Swift Sdn. Bhd. (2012, May) Bird Nest Processing. Retrieved 10 November 2014 from
(http://www.1malaysiabirdnest.com.my/index.php?option=com_content&view=article&id=60&Ite
mid=81&lang=en