"The Corporate Innovation Playbook” is the one of the most comprehensive studies on the pragmatic aspects of getting innovation planned and done inside companies. What are the biggest contributors and barriers to mapping out and implementing innovation inside companies? What are companies doing now? Why? What is innovation’s potential impact on their overall business? What will change in the future? What are their unfair challenges & advantages vs. startups? This study, conducted by an futureproofing and transformation firm Wikibrands and built in partnership with global innovation experts at Catalyst3, 5&Vine, IScale, J Five, Liminal, New Cottage Industries & Co, Paul Barter & Associates and Scope Communications, will interview over 40 corporate innovation leaders and survey more than 250+ innovation practitioners and experts to answer these questions and more. We find too much innovation research to be focused on early stage, elegant but “head in the clouds” observation or strictly academic analysis - we want to distill the DNA of “innovation in the wild”. We are hoping the results go to some length in providing answers to: improving corporate innovation growth & success rates, identifying the right types of leadership, ambitions and routes to market, presenting relatable lighthouse examples, and understanding the future pace, evolution, attractive business models, headlines and debates facing corporate innovators over the next 5 years.