1. Entertainment on Wheels
Digital Innovation in Railways

2. 7.5 million
Commuters / Day
in Mumbai Suburban Railway
2
Average Commute Time: 90 mins/day

3. Approximate
commute time:
~ 1.5 Hour
3
 Dahanu/Virar to Churchgate ~ 1+ Hour
 Kasara/Karjat/Khopoli to CST ~ 2+ Hour
 Panvel/Andheri to CST ~ 1+ Hour

4. So what do people do in trains to pass time ?
Keep themselves engaged!

5. Digital Transformation in India
Large Market Opportunity to tap for Railways during commute

6. PWC Report submitted to MRVC(Mumbai Rail Vikas Corporation),March 2014
Revenue maximizing study in particular for non-fare revenues with affordability studies

7. PWC EXECUTIVE SUMMARY
7

8. So, how can Railways help daily commuters?

9. Better so if it’s a digital platform!
A mobile platform where users get:
Offline Wi-Fi Entertainment hot spot in train coaches
Content:
eBook
eMagazine
Music
Videos
Genre: Movies, Dramas, Lifestyle, Travel, Education & many more
Users can access these content in their mobile phones using our App.
 Without internet connection
 Without any data charge
Solution Provide Entertainment!!!

10. The Concept

11. Product – MobiFlix App
Entertainment on Wheels

12. Product
Our Smart Server and access point
Server Access Point

13. Why should railways partner with MobiFlix?
Railways can offer a new Digital Entertainment service to its commuters
and improve passenger amenities & create Value out of passenger time.
Railways can Tap new Digital Advertising commercial arena as a new
revenue source to their existing ones.
Better Engage with commuters and Promote rail related campaigns like
Rail safety, swatch Rail, swatch bharat abhiyan etc.

14. Advantages
Engage daily
commuters
Integrated
Advertising
Additional Revenue
for railways
No Expenditure
required by railways
Better Passenger
Amenity

15. MobiFlix commitment
• Entire investment into Product/Technology, Operation & Maintenance
by MobiFlix.
• Strategic tie-ups with quality content providers.
• Implementing best digital advertising strategy to make optimal use of
digital space and maximize revenue potential.
• Conduct commuter surveys for railways.
• Drive ongoing Government/Rail campaigns through this platform.

16. 16
MobiFlix Data Analytics Labs

17. Milestones
May 2016 July 2016 August 2016

18. Coming Soon…
18
Live TV in MOBILES
Jan 2017

19. Entertainment on Wheels
19
THANK YOU
