Mobile Ticketing Solutions to one of the largest transport networks in the world - India

1. Routes
defining new ways to travel

2. Routes
• With the Routes app you can view all the information regarding the
departure and arrival time of buses in your city. You can buy the
ticket on your mobile device and activate it just before you board
your bus. Once the tickets are purchased you can use them at your
convenience and since activation does not require internet you can
use the ticket to board a bus even in places without internet
connectivity. With the Routes app we hope to change the way people
travel within cities and purchase tickets. Gone are the days of
searching for your wallet and the wasted moments finding the right
change. So you can use your smartphone to pay in a simple, secure,
and private way.

3. Our Customers
• Standing at a bus stop, waiting for the next bus to arrive can be a gruelling
experience. Commuters trying not to lose their cool and their balance while fishing in
their wallets for “exact change” in crowded city buses or ending up arguing with the
conductor is something we see on a daily basis. With Routes we hope to change all
that by providing customers with all the information they need regarding the bus
schedules and making their ticketing experience a lot better. A lot of companies have
tried to solve this problem in the past by introducing “smart cards” but have failed to
make an impact. We feel that “smart cards” are not really smart and that the solution
to the problem we are facing is not to create a new platform but to place ourselves on
a platform that has been growing exponentially. iOS and Android have created an
ecosystem that is thriving and it is very clear that the only way to solve a problem of
this magnitude is by starting on a foundation that is at least 50 times stronger than
any other platform and with Routes we want to establish that.

4. Business Model
BMTC (one particular example)

6. Revenue Model
• BMTC like many other public transport corporations carry over 5 million
passengers everyday. The revenue generated is approximately 4 crore
rupees/day. The operational costs have been increasing every year with an
all time high of 1.7 lakh crore rupees in the period between April - June
2014. Like other corporations BMTC have tried to use technology to solve
some of their biggest challenges like handling notes and coins and
providing bus schedules to daily commuters. They have tried to implement
smart cards like all other corporations but smart cards have failed to make
an impact. We feel smart cards (our would be competitors) are not solving
this monster of a problem and their technology is outdated. We believe
technology must always follow a curve that is steep and up towards the right
as we see in the graph in the following slide.

7. smart
easy to use
not so smart
hard to use
Smartcard
Routes

8. Smartcard
Not so smart+No internet+Not so easy to use

9. Smartcard
Functionality cannot change once shipped to user

10. • We believe our mobile application Routes can solve this problem and since we are
placing ourselves in an ecosystem that is thriving, our timing could not have been
better.
• Our revenue model is quite simple. We provide the technology to these corporations
and handle operations such as providing live information of the arrival and departure
timings of buses to users and making mobile ticketing as the primary medium for
passengers to buy tickets, passes etc. We charge upto 5% of the revenue that we
generate through our application via mobile ticketing. Passengers will use digital
currency as a mode of payment and will make their payments without paying anything
extra. We only charge the transport corporations for the technology that we provide.
• With the data that we collect regarding passenger travelling details corporations can
benefit immensely and plan their operations and future implementations with a lot of
information and statistics.

11. Product Development
• We have developed a prototype for our application that features
various functionalities like bus schedules and path finder and have
successfully tested the live ticket format that we feel will form the
core of our project.
• We have screenshots of some of the features that we have
developed in the prototype and we can’t wait to show a demo of our
application
• A few screenshots of what we hope to showcase through this
presentation have been attached in the following slides

12. Routes
Mobile App
Revolutionary UI
Sophisticated Software
Jump to the next curve

13. Route Details
Find your current location and number
of stops to your destination

14. Pathfinder
Find Bus Information
Arrival and Departure Time
Travel Duration

15. Mobile Tickets
Buy tickets on your device
Activate anytime in offline mode

16. Smart tickets
Tickets that run live and expire
automatically

17. Mobile App
Application that will change the way we travel, buy tickets and handle
operations