Transit Media Presentation


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Transit Media Presentation

  1. 3. Why Transit Media - - Mumbai's 88 % of people travel through public transport Around 48 lakh passengers travelling daily Around 4120 buses With an average time of 28 mins per commuter
  2. 4. Why Transit Media - - Internationally Vision China is one the leading transit Media company with more than 18 cities, more than 83,000 TV displays and a client base of more than 900 advertisers We provide a visual and interactive Transit Entertainment Service which is being watched by millions of passengers travelling in BEST buses A unique and very effective way of enhancing brand awareness which helps create brand loyalty and reach a wide audience
  3. 5. Who We Are - - Real Time Interactive Media is a innovative Mobile Out of Home Media Company with a range of creative advertising solutions We are the sole advertising company of the PIS concept in BEST buses Going beyond just offering visibility opportunities, we ensure commuters focus by different content based information It is financially being backed by RMP InfoTech with a Monthly Turnover of more than 100 crores
  4. 6. Our Objective - - To provide the commuters with interesting and useful information, through our range of interactive and innovative concepts
  5. 7. Why Choose Our Medium - - It aims at targeting the masses at all times . Outdoor advertising is great because you can't turn it off, throw it away, or click on the next page. That means your message is reaching consumers- all the time, everyday. People spend more time in vehicle than they do reading newspapers or watching television. Our ads cost 80% lesser than TV commercials and 60% lesser than print ads , Making it the most cost effective medium Ads on BEST Buses are free to consumers. (they do not have to purchase a magazine or TV cable  to view the product)
  6. 8. Our Cutting Edge Technologies - -
  7. 9. Overall Picture - -
  8. 10. Our Cutting Edge Technologies - - GPS Our expertise is the GPS technology which locates a vehicle's position and displays the vehicle's position in real time Bottom-up Impact Analysis GPRS Its provides internet connectivity in the transit medium Remediation Passenger Information System It provides next stop information to the commuters Bluetooth It help in flow of data from the processor to the commuters mobile
  9. 11. Cutting Edge Solutions - - <ul><li>Free Download of video, audio, applications or any image using the Bluetooth </li></ul><ul><li>Location based advertisements </li></ul><ul><li>Destination arrival announcement </li></ul><ul><li>Theatre Box Ticket Availability </li></ul><ul><li>SMS Service on request </li></ul><ul><li>Creative Development </li></ul><ul><li>Live content </li></ul><ul><li>Games </li></ul><ul><li>Quiz </li></ul>
  10. 12. Some of our Informative Contents - - <ul><li>Live Cricket updates </li></ul><ul><li>Horoscope </li></ul><ul><li>Quiz Contest </li></ul><ul><li>Live BSE/NSE stock rates </li></ul><ul><li>Live MCX (Commodity rates) </li></ul><ul><li>Live Gold/Silver rates </li></ul><ul><li>Current Weather </li></ul><ul><li>Word of the week </li></ul><ul><li>Discounts </li></ul>
  11. 13. Our Competitive Strengths - - Early presence & strong financial backing to enter new contracts in India's High growth Mobile OOH medium Real time ability to deliver time specific & location based content & Advertising One of the very options for advertisers seeking to reach mass audience in an interactive way Largest Mobile digital Television Advertising network covering mass transport of Mumbai, BEST Buses
  12. 14. Advantages for Advertisers - - (Contd..) Advertiser can choose the locations he wants to be present in Mumbai Advertisers can run Customized Creative's depending upon the location The advertiser can run the same creative in different languages as per his priority target markets
  13. 15. Advantages for Advertisers - - It gives great support to other local events, mall crawls, floats and any other medium, creating a better brand awareness It enables advertisers to target mass audiences by time of day, block, zip code, demography and ethnicity Information right from Product to Point of Purchase
  14. 16. Brand Solutions - - <ul><li>Advertisement </li></ul><ul><li>An effective way to generate immediate response </li></ul><ul><li>Content driven advertisement </li></ul><ul><li>Most effective technique for brand recognition and brand value. </li></ul><ul><li>Sponsorship of content </li></ul><ul><li>Low cost and effective ad for instant brand recall. </li></ul>
  15. 17. Target Audience - - <ul><li>AC Buses </li></ul><ul><li>Middle Class </li></ul><ul><li>Upper Middle Class </li></ul><ul><li>And some percentage of Higher class </li></ul><ul><li>Non AC Class </li></ul><ul><li>Lower Class </li></ul><ul><li>Middle Class </li></ul><ul><li>Upper Middle Class. </li></ul>The Commuters constitute school children, College Students, Office going people and also the Elderly.
  16. 18. Bus Fleet - - No. Depot No. Depot 1 Backbay 14 Dindoshi 2 Colaba 15 Magthane 3 Central 16 Deonar 4 Worli 17 Shivaji Nagar 5 Wadala 18 Ghatkopar 6 Anik 19 Oshiwara 7 Pratiksha 20 Goregaon 8 Dharavi 21 Malwani 9 Kurla 22 Gorai 10 Bandra 23 Mulund 11 Santacruz 24 Vikhroli 12 Marol 25 Poisar 13 Majas
  17. 19. - - SLOT INFORMATION Seconds 30 Screened after (Minutes) 30 Spots in an hour 2 Effective screening hours (6.30am to10.30pm) 16 Spots in a day 32 Spots in a month 960
  18. 20. - -